Spiky vs. Zoom Revenue Accelerator

Spiky sales coaching powered by AI. The difference between sales coaching and sales training is that coaching is all about improving what is already going on in your sales operations, so the results come faster for two reasons: a) Personalized recommendations to each member of the team based on analysis of their current sales meetings and performance. b) The recommendations and suggestions can be prioritized for implementation based on results. Sales training is about general best practices and skills that need to be acquired and practiced by your team for a certain time before you can see the results. It's more general, less effective, and less immediate. Spiky is sales coaching on steroids.

Zoom Revenue Accelerator excels at the everyday conversations, clients wanting to understand the market, how to use the product, or just to have a chat with their broker. ZRA eats these up, provides accurate sentiment analysis, and decent enough summaries that we can start to gleam insight from the myriad conversations our client facing team are exposed to each day. Where it doesn't fully align with our business model is how it integrates with our CRM. ZRA is built for the B2B industry, and wants to attach conversations to contacts associated with deals in pipelines etc. It as a product has a poor grasp on the day to day interactions B2C businesses have with their clients, and Zoom have a lot of opportunity ahead at solving those problems.

• Insights into sales team performance and opportunities for improvement.
• Seamless interface to support a large sales team with call summaries, analytics, and helpful coaching.
• Easy to implement and rollout across my org.
• No development resources required to integrate and get started.
• Better value than similar tools I've used in the past.

• Summarize customer interactions
• Easily locate conversations where key terms are mentioned
• Insight into competitors
• Personal statistics tracking such as overall sentiment, patience, engagement

• I don't particularly appreciate that it's only available in English.
• We do also operate with customers in South America, where all conversations are carried in Spanish, so presently, we can only enjoy the competitive advantages in half of our sales operations.
• This kind of breakthrough technology should be available globally.

• Keep improving the Salesforce integration, bring a lightning component into Salesforce with Visualforce
• Notifications for when users stop recordings or delete them
• Notifications for when managers see a users recordings
• Notifications for recordings with big deals or named accounts (custom filtering)
• Slack notifications for processes recordings for calls with deals/accounts that meet conditions for filters

Incentivized

It has certainly been useful, but now it overlaps with other tools we are using so probably we will have to be harder on ROI here

Incentivized

Once you're through the setup it couldn't be easier. For our client facing team members it was very much an experience of. Today you're using "App A" and tomorrow log into Zoom and you're all setup. Zoom Revenue Accelerator is effortless for an end user to pick up and start using. But the setup is where you need help to understand. Various things with where recordings are stored, how calls are routed, and even who can access what phone numbers and recordings can be challenging to setup without help. And a number of docs aren't as up to date as they could be, given the Zoom UI can change so rapidly. Once they solve the sprawling admin side of the product, it'll be a 10 out of 10.

Spiky.ai has a unique approach for layering in sentiment/emotional analysis, which makes it much easier to review calls with the context. For example, sales reps and managers can capture how customers react to demos, new product features, different talk tracks, answers to questions or objections etc. This would be super hard to analyze (and very subjective) and do without Spiky's assistance on calls. There is so much data from video calls that are not captured by traditional tools like Gong and Spiky is adding super powers that help everyone better understand what is working or isn't working.

Chorus.ai is very similar to Zoom IQ. I think the sales team should invest in either product. I was not involved in the purchasing process so I am not sure why one company was chosen over the other for us to work with.

Incentivized

• Increased accuracy of qualified leads from discovery calls.
• Improved conversion rate of qualified leads to closed/won opportunities.
• Higher ROI on sales activities by enabling them to get support from their manager quickly.

• Allows me to be Building repeatable scalable processes! Being authentic and creating more humility amongst the locker room.
• Provides stark contrast to those reps in the middle of the pack vs high activity top performers. I don’t always “see” the winning behaviors of the top reps, the win through effort, but many have a lot to learn about themselves and have even more opportunity to win more!
• Provides self awareness and coaching opportunities for the individual producers on their own