TrustRadius

Splashmetrics vs. TechTarget Priority Engine

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Splashmetrics
Score 0.0 out of 10
Mid-Size Companies (51-1,000 employees)
Splashmetrics is an AI-driven SaaS solution solely focused on the accelerating shift toward self-serve B2B buying. The platform helps automate the planning, execution, and measurement of smart-content-driven, hyper-personalized, self-serve sales journeys. For example, its Manage component collaboratively aligns all GTM stakeholders across the enterprise around a 5-touch content-driven sales cycle from initial engagement to…
$5,880
per year per installation
TechTarget Priority Engine
Score 9.9 out of 10
N/A
Priority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.N/A
Pricing
SplashmetricsTechTarget Priority Engine
Editions & Modules
STARTER
$5,880
per year
PLUS
$11,760
per year
PRO
$31,200
per year
No answers on this topic
Offerings
Pricing Offerings
SplashmetricsTechTarget Priority Engine
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup Fee$1,050 one-time feeNo setup fee
Additional DetailsCustom Enterprise Pricing—
More Pricing Information
Community Pulse
SplashmetricsTechTarget Priority Engine
Features
SplashmetricsTechTarget Priority Engine
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Splashmetrics
-
Ratings
TechTarget Priority Engine
9.9
9 Ratings
12% above category average
Contact information00 Ratings9.99 Ratings
Company information00 Ratings9.99 Ratings
Industry information00 Ratings9.99 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Splashmetrics
-
Ratings
TechTarget Priority Engine
7.5
8 Ratings
7% below category average
Web Personalization00 Ratings7.06 Ratings
3rd party intent signals00 Ratings9.98 Ratings
Downstream intent signals00 Ratings5.74 Ratings
Account identification00 Ratings9.98 Ratings
Buyer journey tracking00 Ratings9.98 Ratings
Revenue forecasts00 Ratings4.03 Ratings
Audience segmentation00 Ratings5.55 Ratings
Conversion optimization00 Ratings5.36 Ratings
Content Syndication00 Ratings9.96 Ratings
Best Alternatives
SplashmetricsTechTarget Priority Engine
Small Businesses
Dealfront
Dealfront
Score 8.9 out of 10
ZoomInfo Sales
ZoomInfo Sales
Score 8.2 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
6sense
6sense
Score 8.5 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
6sense
6sense
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SplashmetricsTechTarget Priority Engine
Likelihood to Recommend
-
(0 ratings)
9.9
(16 ratings)
Usability
-
(0 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
7.7
(2 ratings)
User Testimonials
SplashmetricsTechTarget Priority Engine
Likelihood to Recommend
Splashmetrics, Inc.
No answers on this topic
TechTarget
TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.
Verified User
Anonymous
Read full review
Pros
Splashmetrics, Inc.
No answers on this topic
TechTarget
  • Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
  • I don't know of another alternative source, but TechTarget provides data on content that people are researching.
  • TechTarget provides current tech stack for companies that I'm researching.
JG
Jerry Glascock
Business Development Rep
Read full review
Cons
Splashmetrics, Inc.
No answers on this topic
TechTarget
  • It is not particularly intuitive
  • Too many steps to get where I need to go
  • Needs to provide more depth to help determine urgency and intent to buy
  • Response rate from contacting leads based on search behaviors was almost nil. This may be partially due to messaging on our end.
Verified User
Anonymous
Read full review
Usability
Splashmetrics, Inc.
No answers on this topic
TechTarget
Usability is great, we would love to see how strong the intent is for every keywords
Verified User
Anonymous
Read full review
Support Rating
Splashmetrics, Inc.
No answers on this topic
TechTarget
I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.
Kyle Scagnelli | TrustRadius Reviewer
Kyle Scagnelli
Enterprise Sales Development Representative
Read full review
Alternatives Considered
Splashmetrics, Inc.
No answers on this topic
TechTarget
TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread
Verified User
Anonymous
Read full review
Return on Investment
Splashmetrics, Inc.
No answers on this topic
TechTarget
  • It is best when used in conjunction with all of our other tooling and not used alone
  • It has enabled my team to have a better feel for what is happening at a prospect's company
  • It sometimes consumes too many hours in the day waiting on data to load, and time is wasted toggling between pages
Verified User
Anonymous
Read full review
ScreenShots

Splashmetrics Screenshots

Screenshot of the Splashmetrics Diving Board – the console for all Active and Inactive Splashes.Screenshot of this Plan section allows users to quickly establish critical elements of self-serve selling initiatives, automating most of company-wide benchmarks, KPIs, and timelines.Screenshot of the Splashmetrics platform's ABM initiative form. Success means providing customers the right products and solutions at the right time. And as self-serve buying becomes more widespread – proving the case for products and solutions becomes much more nuanced and progressive. So a clear understanding of those needs and solutions, as well as that process, is critical to successful self-serve GTM.Screenshot of the Splashmetrics platform's ABM initiative form.Screenshot of the Flow planner, which allows users to define the stage-appropriate profiling, qualification data, content type, and interaction data for the Buyer. Further, Splashmetrics automated the CTA linking between each Journey asset so that every Buyer can always self-progress to the purchase decision.Screenshot of the SplashLogic Spec feature, which allows users to assign specific execution tasks in each Flow Stage to tactical team members such as Ops teams and content creators – be they internal or external providers. The SplashLogicAI then automates the content related and integrations via a one-click sync.