SpyFu vs. Supermetrics

If you have a Google ads PPC campaign and then I would say this is more or less essential if you want to know what your competitors are doing. You can get very useful data out of it even if you subscribe for one month. And the pricing is very reasonable. Even if you don't use Google ads, I would say this is still useful for your SEO/SMO team since it gives you a great idea of what keywords and traffic your competitors are working on.

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If you are looking to pull and aggregate data from multiple sources for reporting or analytics, Supermetrics is the best option for connecting those data sources into a single table. Supermetrics is less beneficial if you report on a single data source or do not need to aggregate your data into a single source.

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• Keeping a tab on competitors organic and inorganic activities
• Helps identify where the competitor is getting the backlinks from.
• Identify competitors top content and the keywords that's bringing them traffic
• Get proper information of their current and past ADS run on Google.

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• Supermetrics is easy to use, the ui is helpful for creating queries.
• Supermetrics allows to run the created queries on triggers.
• Supermetrics allows to connect with different data sources like Google analytics etc .,
• Supermetrics sends alert on the failure of queries to the desired email address

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• As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
• When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.

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• Sometimes I have to refer to the website to find which metrics are what - the names aren't always the same as the platform calls them.
• No public data for LinkedIn.
• Definitely requires knowledge on how to use Google Data Studio.

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Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps. Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.

SpyFu is an easy to use tool, and has a self -explanatroy dashborad to generate the data needed to provide insights into any B2B SEO and PPC campaign. It is not comprehensive, but it certainly provides good enough insight to make it a valuable part of any agency tool stack

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SpyFu comes with a link to tutorial videos. I recommend you watch them. The software is capable of so much you really need to watch the videos and learn how to get the most out of it. When I have a question 90% of the time it's there. When it isn't, and I reach out to them, support is always quick and concise.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

I was surprised to find I preferred Semrush when it comes to keyword research. SpyFu is great (and less expensive than Semrush), but I felt the data Semrush provided was vaster than SpyFu. I was able to get more competitors spending insights in Semrush than SpyFu. Overall, I liked the ability to use both in our keyword research for both paid and organic marketing.

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Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics is the closest you'll get to exact data alignment.

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• Helping us track our ranking.
• It helps solve the problem of ambiguity when it comes to Google Ads. It makes the strategy more clear.
• You can sift through lots of different online analytics to find the information, but it takes way too long. SpyFu has it all in one place!

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• Positive! Supermetrics helped us transition into Google Data Studio as our monthly reporting system.
• Savings! We saved money by switching our reporting to Google Data Studio + Supermetrics.
• Time! We save a lot of time on our monthly reports thanks to Supermetrics.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info