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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    SpyFu

    Score7 out of 10
    N/ASpyFu is the eponymous SEO and PPC research platform from the company in Scottsdale, Arizona focused on "spying" on competitors, or basically using their behaviors to refine your own through keyword and content analysis, and backlink poaching. This positional search engine optimization and paid listings management platform touts the ability to lower costs and raise rankings via a Kombat-oriented approach... basically a cute way of saying "it makes comparisons" of how well your site does in niche…

    $39

    per month

    Toad Database Developer Tools

    Score9.2 out of 10
    N/AToad by Quest is a database management toolset that database developers, administrators and data analysts use to simplify workflows, create code free from defects, automate frequent or repetitive processes, and minimize risks. Editions include Toad for Oracle, which automates administration tasks and helps proactively manage databases while embracing performance optimization and risk mitigation. Similar editions exist for IBM DB2, SQL Server, SAP, or MySQL and Postgres environments (Toad Edge).

    $229

    per year

    Pricing
    SpyFuToad Database Developer Tools
    Editions & Modules
    Basic
    $39
    per month
    Professional
    $79
    per month
    Team
    $299
    per month
    Toad Edge For MySQL
    $229
    per year
    Toad Edge For Postgres
    $229
    per year
    Toad for SQL - Pro Edition
    $437
    per year
    Toad for Oracle - Base Edition
    $550
    per year
    Toad for DB2 z/OS - Base Edition
    $636
    per year
    Toad for SAP - Base Edition
    $636
    per year
    Toad for SQL - Xpert Edition
    $763
    per year
    Toad for Oracle - Professional Edition
    $829
    per year
    Toad for SQL - Dev Edition
    $930
    per year
    Toad for DB2 z/OS - Pro Edition
    $996
    per year
    Toad for Oracle - Professional DB Admin Edition
    $1,370
    per year
    Toad for DB2 z/OS - Xpert Edition
    $1,529
    per year
    Toad for SAP - Xpert Edition
    $1530
    per year
    Toad for Oracle - Xpert Plus Edition
    $1,753
    per year
    Toad for DB2 z/OS - Dev Edition
    $1,861
    per year
    Toad for SAP - Dev Edition
    $1863
    per year
    Toad for SAP - Xpert+ Edition
    $2099
    per year
    Toad for SAP - DBA Edition
    $3661
    per year
    Offerings
    Pricing Offerings
    SpyFuToad Database Developer Tools
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    SpyFuToad Database Developer Tools
    Considered Both Products
    SpyFu
    No answer on this topic
    Quest Software
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    28 Answers
    90%
    Would buy again
    9 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    27 Answers
    89%
    Delivers good value for the price
    8 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    29 Answers
    100%
    Happy with the feature set
    10 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    21 Answers
    100%
    Lived up to sales and marketing promises
    7 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    22 Answers
    75%
    Implementation went as expected
    6 Answers
    Features
    SpyFuToad Database Developer Tools
    SEO
    Comparison of SEO features of SpyFu and Toad Database Developer Tools
    Feature
    SpyFu
    6.6
    52 Ratings
    15% below category average
    Toad Database Developer Tools
    -
    Ratings
    Keyword analysis7.052 Ratings00 Ratings
    Backlink management6.040 Ratings00 Ratings
    SERP ranking tracking6.044 Ratings00 Ratings
    Page grader7.829 Ratings00 Ratings
    Competitive analysis7.051 Ratings00 Ratings
    Site audit / diagnostics7.232 Ratings00 Ratings
    Site recommendations6.031 Ratings00 Ratings
    Task management6.120 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of SpyFu and Toad Database Developer Tools
    Feature
    SpyFu
    5.8
    39 Ratings
    27% below category average
    Toad Database Developer Tools
    -
    Ratings
    Local SEO5.033 Ratings00 Ratings
    Social SEO5.028 Ratings00 Ratings
    Mobile SEO8.029 Ratings00 Ratings
    Global SEO5.035 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of SpyFu and Toad Database Developer Tools
    Feature
    SpyFu
    7.2
    28 Ratings
    16% below category average
    Toad Database Developer Tools
    -
    Ratings
    Multi-domain support6.028 Ratings00 Ratings
    Integration with web analytics tools8.518 Ratings00 Ratings
    Best Alternatives
    SpyFuToad Database Developer Tools
    Small Businesses
    Serpstat
    Score10 out of 10
    No answers on this topic
    Medium-sized Companies
    Yoast
    Score8.4 out of 10
    No answers on this topic
    Enterprises
    Google Trends
    Score8.6 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SpyFuToad Database Developer Tools
    Likelihood to Recommend
    7.0
    (62 ratings)
    9.5
    (34 ratings)
    Likelihood to Renew
    10.0
    (10 ratings)
    9.0
    (1 ratings)
    Usability
    7.0
    (1 ratings)
    9.0
    (2 ratings)
    Support Rating
    7.6
    (13 ratings)
    8.2
    (7 ratings)
    User Testimonials
    SpyFuToad Database Developer Tools
    Likelihood to Recommend
    SpyFu
    If you have a Google ads PPC campaign and then I would say this is more or less essential if you want to know what your competitors are doing. You can get very useful data out of it even if you subscribe for one month. And the pricing is very reasonable. Even if you don't use Google ads, I would say this is still useful for your SEO/SMO team since it gives you a great idea of what keywords and traffic your competitors are working on.
    Incentivized
    Read full review
    Quest Software
    Toad for Oracle is very well suited for all Oracle implementations, be it single instance or RAC. It is best suited for use of Oracle DBA, Developer and Database Engineers. I don't recommend Toad for Oracle for Project Managers or Solution Architects. This can be a pricier choice for these people. They can do fine with free options like SQL Developer.
    Incentivized
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    Pros
    SpyFu
    • Keeping a tab on competitors organic and inorganic activities
    • Helps identify where the competitor is getting the backlinks from.
    • Identify competitors top content and the keywords that's bringing them traffic
    • Get proper information of their current and past ADS run on Google.
    Incentivized
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    Quest Software
    • Toad is a de-facto standard tool for data developers and analysts. Generally speaking it provides almost every function needed to manage data in EDW with great performance and stability.
    • The nature of clinical data is big-sized: one table may have billions of rows. Toad provides critical functions to manage SQLs, e.g. Top SQL that can monitor and manage SQLs using CPU power and network bandwidth, so that EDW administrator can optimize ETL operations in the best efficiency.
    • Many of our data analysts are not computer science backgrounded (having clinical / nursing background). Toad provides great auditing tools such as Tuning Lab or SQL Scanner, so that data analysts can train themselves with guidance of the tool.
    Incentivized
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    Cons
    SpyFu
    • As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
    • When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.
    Incentivized
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    Quest Software
    • The power and control it gives is at the same time kind of a negative thing. There's too many options available, even when you don't need them. For simple database operations it's sometimes easier to just use SQL Developer since navigation is way more intuitive and easy.
    • Related with the above: there is a steep learning curve. However, since this is the main tool for any Oracle developer, this is not that much of a problem.
    • If I remember well, Toad used to be free, some 20 years ago. Or at least had a free version. It would be nice to have a free version. The dedicated Oracle developers and DBA's won't use the free version, but all the rest of us developers might use it instead of SQL Developer. It would make communications between everybody somewhat easier.
    Incentivized
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    Likelihood to Renew
    SpyFu
    Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps. Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.
    Read full review
    Quest Software
    It is the preferred tool for our organization.
    Incentivized
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    Usability
    SpyFu
    SpyFu is an easy to use tool, and has a self -explanatroy dashborad to generate the data needed to provide insights into any B2B SEO and PPC campaign. It is not comprehensive, but it certainly provides good enough insight to make it a valuable part of any agency tool stack
    Incentivized
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    Quest Software
    I give is an 8 because nothing is a 10 and there is always room for improvement. I believe the user who is not as technologically inclined would be better suited with an easier way to identify the options for setting the layout up for Toad's GUI. To some it is very cumbersome and confusing.
    Incentivized
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    Support Rating
    SpyFu
    SpyFu comes with a link to tutorial videos. I recommend you watch them. The software is capable of so much you really need to watch the videos and learn how to get the most out of it. When I have a question 90% of the time it's there. When it isn't, and I reach out to them, support is always quick and concise.
    Incentivized
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    Quest Software
    I give the overall support for Toad for Oracle a 10/10. This is because whenever there has been an issue with this software, our team has got an immediate response. The same can not be said for similar software. The most recent example of this is when we needed to renew our licenses. Some employees were unable to log in to code with the given license key. Support was able to resolve the issue quickly.
    Incentivized
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    Alternatives Considered
    SpyFu
    I was surprised to find I preferred Semrush when it comes to keyword research. SpyFu is great (and less expensive than Semrush), but I felt the data Semrush provided was vaster than SpyFu. I was able to get more competitors spending insights in Semrush than SpyFu. Overall, I liked the ability to use both in our keyword research for both paid and organic marketing.
    Incentivized
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    Quest Software
    Toad is much better than Tableau query writer. Tableau is not intuitive and requires knowledge of proprietary database language to fully implement. Tableau does not perform as quickly and accurately as Toad. Toad is very easy and slim to install. Additional hardware is often required to run Tableau smoothly. Support for Tableau is even more expensive than Toad support.
    Incentivized
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    Return on Investment
    SpyFu
    • Helping us track our ranking.
    • It helps solve the problem of ambiguity when it comes to Google Ads. It makes the strategy more clear.
    • You can sift through lots of different online analytics to find the information, but it takes way too long. SpyFu has it all in one place!
    Incentivized
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    Quest Software
    • Quick and easy query development helps reduce man-hours in a project which converts to real dollars.
    • Query analysis and tuning result in low database overhead and low latency, thus translating into real dollars because a system can thus handle more requests from customers.
    • Ease of use makes it easy to deploy greenhorns in projects with minimal training, thus helping save money. Otherwise menial and simple jobs would have required experienced DBAs.
    Incentivized
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    ScreenShots