SpyFu vs. AuthorityLabs, by Traject

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SpyFu
Score 7.8 out of 10
N/A
SpyFu is the eponymous SEO and PPC research platform from the company in Scottsdale, Arizona focused on "spying" on competitors, or basically using their behaviors to refine your own through keyword and content analysis, and backlink poaching. This positional search engine optimization and paid listings management platform touts the ability to lower costs and raise rankings via a Kombat-oriented approach... basically a cute way of saying "it makes comparisons" of how well your site does in niche…
$39
per month
AuthorityLabs
Score 10.0 out of 10
N/A
AuthorityLabs is an SEO tool providing keyword analysis, from Traject.N/A
Pricing
SpyFuAuthorityLabs, by Traject
Editions & Modules
Basic
$39
per month
Professional
$79
per month
Team
$299
per month
No answers on this topic
Offerings
Pricing Offerings
SpyFuAuthorityLabs
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
SpyFuAuthorityLabs, by Traject
Considered Both Products
SpyFu
AuthorityLabs
Chose AuthorityLabs, by Traject
Very comparative as far as price [goes]. Some of the competitors have different features but you get trade-offs depending on who you are comfortable using.
Top Pros
Top Cons
Features
SpyFuAuthorityLabs, by Traject
SEO
Comparison of SEO features of Product A and Product B
SpyFu
7.2
51 Ratings
8% below category average
AuthorityLabs, by Traject
7.3
4 Ratings
6% below category average
Keyword analysis6.851 Ratings9.04 Ratings
Backlink management5.839 Ratings00 Ratings
SERP ranking tracking8.143 Ratings10.04 Ratings
Page grader7.729 Ratings6.01 Ratings
Competitive analysis9.150 Ratings9.03 Ratings
Site audit / diagnostics7.232 Ratings5.01 Ratings
Site recommendations7.030 Ratings5.02 Ratings
Task management6.120 Ratings7.01 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
SpyFu
7.6
38 Ratings
0% below category average
AuthorityLabs, by Traject
7.5
3 Ratings
2% below category average
Local SEO7.632 Ratings10.03 Ratings
Social SEO8.027 Ratings6.01 Ratings
Mobile SEO8.029 Ratings9.03 Ratings
Global SEO6.934 Ratings5.03 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
SpyFu
8.7
27 Ratings
3% above category average
AuthorityLabs, by Traject
6.5
4 Ratings
26% below category average
Multi-domain support9.027 Ratings10.04 Ratings
Integration with web analytics tools8.518 Ratings3.02 Ratings
Best Alternatives
SpyFuAuthorityLabs, by Traject
Small Businesses
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.3 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.3 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.6 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SpyFuAuthorityLabs, by Traject
Likelihood to Recommend
7.9
(61 ratings)
9.0
(4 ratings)
Likelihood to Renew
10.0
(10 ratings)
-
(0 ratings)
Support Rating
7.6
(13 ratings)
10.0
(1 ratings)
User Testimonials
SpyFuAuthorityLabs, by Traject
Likelihood to Recommend
SpyFu
If you have a Google ads PPC campaign and then I would say this is more or less essential if you want to know what your competitors are doing. You can get very useful data out of it even if you subscribe for one month. And the pricing is very reasonable. Even if you don't use Google ads, I would say this is still useful for your SEO/SMO team since it gives you a great idea of what keywords and traffic your competitors are working on.
Read full review
Traject
It's best used for small to mid-sized businesses that need to track a modest number of keyword phrases - perhaps 100 to 500 - across multiple search engines, in a limited number of geographies, against three or fewer competitors. It's less useful for large enterprises or small businesses that need multiple SEO functions handled by a single tool.
Read full review
Pros
SpyFu
  • Keeping a tab on competitors organic and inorganic activities
  • Helps identify where the competitor is getting the backlinks from.
  • Identify competitors top content and the keywords that's bringing them traffic
  • Get proper information of their current and past ADS run on Google.
Read full review
Traject
  • Keyword tracking (large volumes)
  • Keyword insights
  • Competitor Keyword tracking
Read full review
Cons
SpyFu
  • As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
  • When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.
Read full review
Traject
  • The interface is very rudimentary, it is not an interface that we would be comfortable adding clients the ability to access.
  • All results must be pulled into other programs for inclusion in monitoring reports.
  • Adding separate keyword targets for mobile and non-mobile is cumbersome and results must be tracked separately.
Read full review
Likelihood to Renew
SpyFu
Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps. Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.
Read full review
Traject
No answers on this topic
Support Rating
SpyFu
SpyFu comes with a link to tutorial videos. I recommend you watch them. The software is capable of so much you really need to watch the videos and learn how to get the most out of it. When I have a question 90% of the time it's there. When it isn't, and I reach out to them, support is always quick and concise.
Read full review
Traject
This is an area where AuthorityLabs really shines. It's one of the few Martech or SEO tools vendors about whom I can honestly say I've never had a complaint about their customer support. The team there consistently responds to any questions I've had or issues I've encountered quickly, helpfully, and in a way that feels personal.
Read full review
Alternatives Considered
SpyFu
I was surprised to find I preferred Semrush when it comes to keyword research. SpyFu is great (and less expensive than Semrush), but I felt the data Semrush provided was vaster than SpyFu. I was able to get more competitors spending insights in Semrush than SpyFu. Overall, I liked the ability to use both in our keyword research for both paid and organic marketing.
Read full review
Traject
Very comparative as far as price [goes]. Some of the competitors have different features but you get trade-offs depending on who you are comfortable using.
Read full review
Return on Investment
SpyFu
  • Helping us track our ranking.
  • It helps solve the problem of ambiguity when it comes to Google Ads. It makes the strategy more clear.
  • You can sift through lots of different online analytics to find the information, but it takes way too long. SpyFu has it all in one place!
Read full review
Traject
  • We did not any process in terms of reporting on ROI in regards to SEO, but we only paid a very small monthly charge so it was a no-brainer to use it. It definitely helped our business.
Read full review
ScreenShots