What users are saying about
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130 Ratings
7 Ratings

SpyFu

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130 Ratings
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Score 8.1 out of 100
7 Ratings
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Score 9.9 out of 100

Feature Set Ratings

  • SpyFu ranks higher in 2 feature sets: SEO Channels, SEO Platform & Account Management
  • AuthorityLabs, by Traject ranks higher in 1 feature set: SEO

SEO

7.2

SpyFu

72%
7.3

AuthorityLabs

73%
SpyFu ranks higher in 4/8 features

Keyword analysis

7.4
74%
51 Ratings
9.0
90%
4 Ratings

Backlink management

6.2
62%
39 Ratings
N/A
0 Ratings

SERP ranking tracking

8.0
80%
43 Ratings
10.0
100%
4 Ratings

Page grader

7.5
75%
29 Ratings
6.0
60%
1 Rating

Competitive analysis

8.9
89%
50 Ratings
9.0
90%
3 Ratings

Site audit / diagnostics

7.0
70%
32 Ratings
5.0
50%
1 Rating

Site recommendations

6.8
68%
30 Ratings
5.0
50%
2 Ratings

Task management

6.2
62%
20 Ratings
7.0
70%
1 Rating

SEO Channels

7.7

SpyFu

77%
7.5

AuthorityLabs

75%
SpyFu ranks higher in 2/4 features

Local SEO

7.6
76%
32 Ratings
10.0
100%
3 Ratings

Social SEO

7.9
79%
27 Ratings
6.0
60%
1 Rating

Mobile SEO

7.8
78%
29 Ratings
9.0
90%
3 Ratings

Global SEO

7.4
74%
34 Ratings
5.0
50%
3 Ratings

SEO Platform & Account Management

8.4

SpyFu

84%
6.5

AuthorityLabs

65%
SpyFu ranks higher in 1/2 features

Multi-domain support

8.5
85%
27 Ratings
10.0
100%
4 Ratings

Integration with web analytics tools

8.2
82%
18 Ratings
3.0
30%
2 Ratings

Attribute Ratings

  • AuthorityLabs, by Traject is rated higher in 2 areas: Likelihood to Recommend, Support Rating

Likelihood to Recommend

8.4

SpyFu

84%
61 Ratings
9.0

AuthorityLabs

90%
4 Ratings

Likelihood to Renew

10.0

SpyFu

100%
10 Ratings

AuthorityLabs

N/A
0 Ratings

Support Rating

7.6

SpyFu

76%
26 Ratings
10.0

AuthorityLabs

100%
2 Ratings

Likelihood to Recommend

SpyFu

If you have a Google ads PPC campaign and then I would say this is more or less essential if you want to know what your competitors are doing. You can get very useful data out of it even if you subscribe for one month. And the pricing is very reasonable. Even if you don't use Google ads, I would say this is still useful for your SEO/SMO team since it gives you a great idea of what keywords and traffic your competitors are working on.
Read full review

Traject

It's best used for small to mid-sized businesses that need to track a modest number of keyword phrases - perhaps 100 to 500 - across multiple search engines, in a limited number of geographies, against three or fewer competitors. It's less useful for large enterprises or small businesses that need multiple SEO functions handled by a single tool.
Read full review

Pros

SpyFu

  • Keeping a tab on competitors organic and inorganic activities
  • Helps identify where the competitor is getting the backlinks from.
  • Identify competitors top content and the keywords that's bringing them traffic
  • Get proper information of their current and past ADS run on Google.
Read full review

Traject

  • Keyword tracking (large volumes)
  • Keyword insights
  • Competitor Keyword tracking
Read full review

Cons

SpyFu

  • As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
  • When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.
Read full review

Traject

  • The interface is very rudimentary, it is not an interface that we would be comfortable adding clients the ability to access.
  • All results must be pulled into other programs for inclusion in monitoring reports.
  • Adding separate keyword targets for mobile and non-mobile is cumbersome and results must be tracked separately.
Read full review

Pricing Details

SpyFu

Starting Price

$39 per month

Editions & Modules

SpyFu editions and modules pricing
EditionModules
Basic$391
Professional$792
Team$2993

Footnotes

  1. per month
  2. per month
  3. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

AuthorityLabs

Starting Price

Editions & Modules

AuthorityLabs editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    SpyFu

    Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps. Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.
    Read full review

    Traject

    No answers on this topic

    Support Rating

    SpyFu

    SpyFu comes with a link to tutorial videos. I recommend you watch them. The software is capable of so much you really need to watch the videos and learn how to get the most out of it. When I have a question 90% of the time it's there. When it isn't, and I reach out to them, support is always quick and concise.
    Read full review

    Traject

    This is an area where AuthorityLabs really shines. It's one of the few Martech or SEO tools vendors about whom I can honestly say I've never had a complaint about their customer support. The team there consistently responds to any questions I've had or issues I've encountered quickly, helpfully, and in a way that feels personal.
    Read full review

    Alternatives Considered

    SpyFu

    I was surprised to find I preferred Semrush when it comes to keyword research. SpyFu is great (and less expensive than Semrush), but I felt the data Semrush provided was vaster than SpyFu. I was able to get more competitors spending insights in Semrush than SpyFu. Overall, I liked the ability to use both in our keyword research for both paid and organic marketing.
    Read full review

    Traject

    Very comparative as far as price [goes]. Some of the competitors have different features but you get trade-offs depending on who you are comfortable using.
    Read full review

    Return on Investment

    SpyFu

    • Helping us track our ranking.
    • It helps solve the problem of ambiguity when it comes to Google Ads. It makes the strategy more clear.
    • You can sift through lots of different online analytics to find the information, but it takes way too long. SpyFu has it all in one place!
    Read full review

    Traject

    • We did not any process in terms of reporting on ROI in regards to SEO, but we only paid a very small monthly charge so it was a no-brainer to use it. It definitely helped our business.
    Read full review

    Add comparison