What users are saying about
106 Ratings
7 Ratings
106 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.5 out of 100

Likelihood to Recommend

SpyFu

Overall Spyfu isn't to shabby of a platform. Is the best? No. Is it the worst? Also no. But it is a good option for any ad agency that does search engine marketing, whose client focus is larger than small medium businesses. However once you get to the major enterprise size advertisers, you may have outgrown the platform.
Jonathan Kagan | TrustRadius Reviewer

AuthorityLabs

It's best used for small to mid-sized businesses that need to track a modest number of keyword phrases - perhaps 100 to 500 - across multiple search engines, in a limited number of geographies, against three or fewer competitors. It's less useful for large enterprises or small businesses that need multiple SEO functions handled by a single tool.
Tom Pick | TrustRadius Reviewer

Feature Rating Comparison

SEO

SpyFu
6.8
AuthorityLabs
7.3
Keyword analysis
SpyFu
8.1
AuthorityLabs
9.0
Backlink management
SpyFu
6.0
AuthorityLabs
SERP ranking tracking
SpyFu
7.4
AuthorityLabs
10.0
Page grader
SpyFu
6.2
AuthorityLabs
6.0
Competitive analysis
SpyFu
8.7
AuthorityLabs
9.0
Site audit / diagnostics
SpyFu
6.2
AuthorityLabs
5.0
Site recommendations
SpyFu
5.8
AuthorityLabs
5.0
Task management
SpyFu
6.0
AuthorityLabs
7.0

SEO Channels

SpyFu
6.9
AuthorityLabs
7.5
Local SEO
SpyFu
7.4
AuthorityLabs
10.0
Social SEO
SpyFu
6.5
AuthorityLabs
6.0
Mobile SEO
SpyFu
6.2
AuthorityLabs
9.0
Global SEO
SpyFu
7.4
AuthorityLabs
5.0

SEO Platform & Account Management

SpyFu
6.2
AuthorityLabs
6.5
Multi-domain support
SpyFu
6.6
AuthorityLabs
10.0
Integration with web analytics tools
SpyFu
5.9
AuthorityLabs
3.0

Pros

SpyFu

  • Gets info on competitor's websites. Simply putting in a domain name allows us to see what keywords they rank for organically, how much they spend on PPC and what their ads look like.
  • Finds the best keywords for our clients. By showing what keywords are going to cost, how many searches per month, etc. it allows us to plan budgets more accurately.
George Louvis | TrustRadius Reviewer

AuthorityLabs

  • Keyword tracking (large volumes)
  • Keyword insights
  • Competitor Keyword tracking
Brett Doucette, ABC, MBA | TrustRadius Reviewer

Cons

SpyFu

  • As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
  • When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.
Anonymous | TrustRadius Reviewer

AuthorityLabs

  • The interface is very rudimentary, it is not an interface that we would be comfortable adding clients the ability to access.
  • All results must be pulled into other programs for inclusion in monitoring reports.
  • Adding separate keyword targets for mobile and non-mobile is cumbersome and results must be tracked separately.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

SpyFu

SpyFu 10.0
Based on 10 answers
Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps.Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.
Chris Romero | TrustRadius Reviewer

AuthorityLabs

No score
No answers yet
No answers on this topic

Support Rating

SpyFu

SpyFu 7.7
Based on 26 answers
I personally think that SpyFu has great support. In my time using this product for both myself and for my clients and customers, I have not experienced any problems with SpyFu or their support for their website or their services.
Anonymous | TrustRadius Reviewer

AuthorityLabs

AuthorityLabs 10.0
Based on 2 answers
This is an area where AuthorityLabs really shines. It's one of the few Martech or SEO tools vendors about whom I can honestly say I've never had a complaint about their customer support. The team there consistently responds to any questions I've had or issues I've encountered quickly, helpfully, and in a way that feels personal.
Tom Pick | TrustRadius Reviewer

Alternatives Considered

SpyFu

I have not really used any other products. I would say it would be very difficult for something to compare and compete with Spyfu due to its ease of use, great data, and productivity levels. Fortunately I have never had any major problems and would not look for a competitive product to substitute with.
Josh Heintschel | TrustRadius Reviewer

AuthorityLabs

Very comparative as far as price [goes]. Some of the competitors have different features but you get trade-offs depending on who you are comfortable using.
Brett Doucette, ABC, MBA | TrustRadius Reviewer

Return on Investment

SpyFu

  • SpyFu has had a fairly neutral ROI for our business, as it is fairly cost-effective, but doesn't necessarily provide us with significant returns.
  • SpyFu is nice to have, and I recommend using it - even if just the free version; you really can't lose anything.
  • There are other tools out there similar to SpyFu, but if you haven't tried them yet, SpyFu can be a nice, cost-effective place to get started.
Austin Voigt | TrustRadius Reviewer

AuthorityLabs

  • We did not any process in terms of reporting on ROI in regards to SEO, but we only paid a very small monthly charge so it was a no-brainer to use it. It definitely helped our business.
Billy Barker | TrustRadius Reviewer

Pricing Details

SpyFu

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SpyFu Editions & Modules

Edition
Basic$391
Professional$791
Team$2991
  1. per month
Additional Pricing Details

AuthorityLabs

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

AuthorityLabs Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

SpyFu
8.3
AuthorityLabs
9.0

Likelihood to Renew

SpyFu
10.0
AuthorityLabs

Support Rating

SpyFu
7.7
AuthorityLabs
10.0

Add comparison