TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    SpyFu

    Score7 out of 10
    N/ASpyFu is the eponymous SEO and PPC research platform from the company in Scottsdale, Arizona focused on "spying" on competitors, or basically using their behaviors to refine your own through keyword and content analysis, and backlink poaching. This positional search engine optimization and paid listings management platform touts the ability to lower costs and raise rankings via a Kombat-oriented approach... basically a cute way of saying "it makes comparisons" of how well your site does in niche…

    $39

    per month

    Upwork

    Score8.3 out of 10
    N/AUpwork headquartered in Mountain View, California offers their eponymous freelance management system (FMS).

    $49.99

    per month

    Pricing
    SpyFuUpwork
    Editions & Modules
    Basic
    $39
    per month
    Professional
    $79
    per month
    Team
    $299
    per month
    Plus
    $49.99
    per month
    Basic
    Free
    Offerings
    Pricing Offerings
    SpyFuUpwork
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    SpyFuUpwork
    SEO
    Comparison of SEO features of SpyFu and Upwork
    Feature
    SpyFu
    6.6
    52 Ratings
    15% below category average
    Upwork
    -
    Ratings
    Keyword analysis7.052 Ratings00 Ratings
    Backlink management6.040 Ratings00 Ratings
    SERP ranking tracking6.044 Ratings00 Ratings
    Page grader7.829 Ratings00 Ratings
    Competitive analysis7.051 Ratings00 Ratings
    Site audit / diagnostics7.232 Ratings00 Ratings
    Site recommendations6.031 Ratings00 Ratings
    Task management6.120 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of SpyFu and Upwork
    Feature
    SpyFu
    5.8
    39 Ratings
    27% below category average
    Upwork
    -
    Ratings
    Local SEO5.033 Ratings00 Ratings
    Social SEO5.028 Ratings00 Ratings
    Mobile SEO8.029 Ratings00 Ratings
    Global SEO5.035 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of SpyFu and Upwork
    Feature
    SpyFu
    7.2
    28 Ratings
    16% below category average
    Upwork
    -
    Ratings
    Multi-domain support6.028 Ratings00 Ratings
    Integration with web analytics tools8.518 Ratings00 Ratings
    Best Alternatives
    SpyFuUpwork
    Small Businesses
    Serpstat
    Score10 out of 10
    No answers on this topic
    Medium-sized Companies
    Yoast
    Score8.4 out of 10
    No answers on this topic
    Enterprises
    Google Trends
    Score8.6 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SpyFuUpwork
    Likelihood to Recommend
    7.0
    (62 ratings)
    9.1
    (26 ratings)
    Likelihood to Renew
    10.0
    (10 ratings)
    -
    (0 ratings)
    Usability
    7.0
    (1 ratings)
    9.0
    (1 ratings)
    Support Rating
    7.6
    (13 ratings)
    9.1
    (5 ratings)
    User Testimonials
    SpyFuUpwork
    Likelihood to Recommend
    SpyFu
    If you have a Google ads PPC campaign and then I would say this is more or less essential if you want to know what your competitors are doing. You can get very useful data out of it even if you subscribe for one month. And the pricing is very reasonable. Even if you don't use Google ads, I would say this is still useful for your SEO/SMO team since it gives you a great idea of what keywords and traffic your competitors are working on.
    Incentivized
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    Upwork
    I would recommend Upwork to a colleague as a solution to workplace issues. Our company has utilized Upwork to vet out potential competitors as well as partners in a lengthy data analysis project, as well as given our engineering team extra hands when implementing new products, projects, and features. This has allowed our company to stay on track with projects without in-house manpower.
    Incentivized
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    Pros
    SpyFu
    • Keeping a tab on competitors organic and inorganic activities
    • Helps identify where the competitor is getting the backlinks from.
    • Identify competitors top content and the keywords that's bringing them traffic
    • Get proper information of their current and past ADS run on Google.
    Incentivized
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    Upwork
    • Allows us to filter freelancers by location. This is especially important when working across time zones.
    • Upwork is one of the only freelancing websites that actually provides a filter for US based contractors; and they rigorously verify this.
    • Huge candidate pool. You're almost guaranteed to find a few individuals who specialize in whatever you're looking for.
    • Allows both fixed bid and hourly. Each one is useful for different kinds of projects.
    Incentivized
    Read full review
    Cons
    SpyFu
    • As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
    • When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.
    Incentivized
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    Upwork
    • In my opinion the worst customer service. It is impossible to contact them via phone, and they are not transparent about their decisions.
    • I feel they don't have the freelance community's best interest in mind. Their focus is on the companies that pay. Freelancers are disposable.
    • They charge ridiculous fees to the freelancers that are the ones that need the money the most because they are the ones starting their businesses. It is like if your employer charges you for coming to work.
    Incentivized
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    Likelihood to Renew
    SpyFu
    Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps. Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.
    Read full review
    Upwork
    No answers on this topic
    Usability
    SpyFu
    SpyFu is an easy to use tool, and has a self -explanatroy dashborad to generate the data needed to provide insights into any B2B SEO and PPC campaign. It is not comprehensive, but it certainly provides good enough insight to make it a valuable part of any agency tool stack
    Incentivized
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    Upwork
    I have earned a lot on Upwork and I would always recommend it to my fellow peers and people who have skills and are looking independently and remotely from the comfort of their home. Once you get successful in developing a good profile on Upwork revenue target are more easier to achieve.
    Incentivized
    Read full review
    Support Rating
    SpyFu
    SpyFu comes with a link to tutorial videos. I recommend you watch them. The software is capable of so much you really need to watch the videos and learn how to get the most out of it. When I have a question 90% of the time it's there. When it isn't, and I reach out to them, support is always quick and concise.
    Incentivized
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    Upwork
    Support has been great. Rarely have I ever had an issue that has required support but when I have they have been great. I did have to interact with support to confirm my identity and the process was easy and quick and support was helpful to know what I needed to do to accomplish that task.
    Incentivized
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    Alternatives Considered
    SpyFu
    I was surprised to find I preferred Semrush when it comes to keyword research. SpyFu is great (and less expensive than Semrush), but I felt the data Semrush provided was vaster than SpyFu. I was able to get more competitors spending insights in Semrush than SpyFu. Overall, I liked the ability to use both in our keyword research for both paid and organic marketing.
    Incentivized
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    Upwork
    Upwork is better suited for finding contractors that you can have ongoing relationships. Compared to Fiverr, it's a much easier process to find qualified designers rather than one-time contractors to design simple things for you. The interface is easier to use as well and the billing management makes it so much cleaner and easier to know how much we're spending and how contractors are logging work hours.
    Incentivized
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    Return on Investment
    SpyFu
    • Helping us track our ranking.
    • It helps solve the problem of ambiguity when it comes to Google Ads. It makes the strategy more clear.
    • You can sift through lots of different online analytics to find the information, but it takes way too long. SpyFu has it all in one place!
    Incentivized
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    Upwork
    • We have gotten close to 50% of all of our clients through the platform.
    • Upwork backs the work done through the platform, so no matter what the client or person you are working with does, you get paid for the work that you do. You aren't left hanging after doing hours of work for a client and then never getting paid for it.
    • Made it easy to communicate with clients from different parts of the world and set up partnerships and agreements in an easier fashion. I would highly recommend it to anyone with a unique skill set.
    Incentivized
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