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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    SpyFu

    Score7 out of 10
    N/ASpyFu is the eponymous SEO and PPC research platform from the company in Scottsdale, Arizona focused on "spying" on competitors, or basically using their behaviors to refine your own through keyword and content analysis, and backlink poaching. This positional search engine optimization and paid listings management platform touts the ability to lower costs and raise rankings via a Kombat-oriented approach... basically a cute way of saying "it makes comparisons" of how well your site does in niche…

    $39

    per month

    Venngage

    Score10 out of 10
    Small Businesses (1-50 employees)
    Venngage is an infographics creation platform. Users can create inforgraphics for their marketing team from scratch or from a template.

    $19

    per month per user

    Pricing
    SpyFuVenngage
    Editions & Modules
    Basic
    $39
    per month
    Professional
    $79
    per month
    Team
    $299
    per month
    Premium
    $19
    per month per user
    Business
    $49
    per month per user
    Enterprise
    starting at $499
    per month 10+ seats (billed yearly)
    Offerings
    Pricing Offerings
    SpyFuVenngage
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—50% discount for Premium and Business plans for annual pricing.
    More Pricing Information
    Features
    SpyFuVenngage
    SEO
    Comparison of SEO features of SpyFu and Venngage
    Feature
    SpyFu
    6.6
    52 Ratings
    15% below category average
    Venngage
    -
    Ratings
    Keyword analysis7.052 Ratings00 Ratings
    Backlink management6.040 Ratings00 Ratings
    SERP ranking tracking6.044 Ratings00 Ratings
    Page grader7.829 Ratings00 Ratings
    Competitive analysis7.051 Ratings00 Ratings
    Site audit / diagnostics7.232 Ratings00 Ratings
    Site recommendations6.031 Ratings00 Ratings
    Task management6.120 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of SpyFu and Venngage
    Feature
    SpyFu
    5.8
    39 Ratings
    27% below category average
    Venngage
    -
    Ratings
    Local SEO5.033 Ratings00 Ratings
    Social SEO5.028 Ratings00 Ratings
    Mobile SEO8.029 Ratings00 Ratings
    Global SEO5.035 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of SpyFu and Venngage
    Feature
    SpyFu
    7.2
    28 Ratings
    15% below category average
    Venngage
    -
    Ratings
    Multi-domain support6.028 Ratings00 Ratings
    Integration with web analytics tools8.518 Ratings00 Ratings
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    SpyFuVenngage
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    Serpstat
    Score10 out of 10
    GIMP
    Score8.1 out of 10
    Medium-sized Companies
    Yoast
    Score8.2 out of 10
    Adobe Illustrator
    Score9.4 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Adobe PhotoShop
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SpyFuVenngage
    Likelihood to Recommend
    7.0
    (62 ratings)
    10.0
    (8 ratings)
    Likelihood to Renew
    10.0
    (10 ratings)
    10.0
    (1 ratings)
    Usability
    7.0
    (1 ratings)
    10.0
    (1 ratings)
    Support Rating
    7.6
    (13 ratings)
    10.0
    (1 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    9.5
    (2 ratings)
    Data Sources
    -
    (0 ratings)
    1.4
    (2 ratings)
    User Testimonials
    SpyFuVenngage
    Likelihood to Recommend
    SpyFu
    If you have a Google ads PPC campaign and then I would say this is more or less essential if you want to know what your competitors are doing. You can get very useful data out of it even if you subscribe for one month. And the pricing is very reasonable. Even if you don't use Google ads, I would say this is still useful for your SEO/SMO team since it gives you a great idea of what keywords and traffic your competitors are working on.
    Incentivized
    Read full review
    Venngage
    I find it great for personal use especially when you are a visual person. As an assistant that needs a lot of organizing, it's wonderful. It helped me a lot and I usually don't require a lot of features. I also find it great for accessibility stuff, I respect that since I have a relative who has special needs. I didn't really need that specifically, but it's nice to know it was considered.
    Read full review
    Pros
    SpyFu
    • Keeping a tab on competitors organic and inorganic activities
    • Helps identify where the competitor is getting the backlinks from.
    • Identify competitors top content and the keywords that's bringing them traffic
    • Get proper information of their current and past ADS run on Google.
    Incentivized
    Read full review
    Venngage
    • Extremely user-friendly: simple, easy-to-follow interface really made ramping up on the offering incredibly fast and painless.
    • Variety of templates: Venngage has a HUGE assortment of templates ranging from corporate reports and business decks to more visually-engaging, "fun" content such as infographics, awesome charts, and highly customizable social graphics.
    • Brand-alignment: we really appreciated the opportunity to tee up our brand guidelines and have those remain on the back-end and let us apply our style guide to multiple templates instantaneously.
    Incentivized
    Read full review
    Cons
    SpyFu
    • As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
    • When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.
    Incentivized
    Read full review
    Venngage
    • It's hard to lock graphics into place in Venngage once you create something.
    • Layering is next to impossible. The feature is there but is very difficult to use and most times the user is better off copying the object over instead
    • Unless you have a business account (we have a professional account- middle grade) you cannot sort and organize your infographics. This is messy and cumbersome to go through and the price difference between professional and business grade accounts was quite large.
    Incentivized
    Read full review
    Likelihood to Renew
    SpyFu
    Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps. Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.
    Read full review
    Venngage
    I use Venngage for a new project 1-2 times per week... I could not see using another program at this point.
    Incentivized
    Read full review
    Usability
    SpyFu
    SpyFu is an easy to use tool, and has a self -explanatroy dashborad to generate the data needed to provide insights into any B2B SEO and PPC campaign. It is not comprehensive, but it certainly provides good enough insight to make it a valuable part of any agency tool stack
    Incentivized
    Read full review
    Venngage
    I find it very user friendly, straight to the point, and the minor issues I found wasn't really impacting on my role. So I think it would depend? but personally I find it perfect for me. There were lots of templates I could use, and they were very open to feedback and customer service was very accommodating.
    Read full review
    Support Rating
    SpyFu
    SpyFu comes with a link to tutorial videos. I recommend you watch them. The software is capable of so much you really need to watch the videos and learn how to get the most out of it. When I have a question 90% of the time it's there. When it isn't, and I reach out to them, support is always quick and concise.
    Incentivized
    Read full review
    Venngage
    I think that the attention that I get as a small business owner from Venngage is excellent. They quickly respond to questions and provide information that helps to resolve the issue that I am having.
    Incentivized
    Read full review
    Alternatives Considered
    SpyFu
    I was surprised to find I preferred Semrush when it comes to keyword research. SpyFu is great (and less expensive than Semrush), but I felt the data Semrush provided was vaster than SpyFu. I was able to get more competitors spending insights in Semrush than SpyFu. Overall, I liked the ability to use both in our keyword research for both paid and organic marketing.
    Incentivized
    Read full review
    Venngage
    We prefer Canva but feel Venngage is easier for us. In comparison to Adobe, we prefer Venngage because of the ability to have everything in one system and not have to jump around.
    Incentivized
    Read full review
    Return on Investment
    SpyFu
    • Helping us track our ranking.
    • It helps solve the problem of ambiguity when it comes to Google Ads. It makes the strategy more clear.
    • You can sift through lots of different online analytics to find the information, but it takes way too long. SpyFu has it all in one place!
    Incentivized
    Read full review
    Venngage
    • It was frustrating to be required to purchase a full month, not be able to download into PowerPoint and edit, and not be given a refund.
    Read full review
    ScreenShots