What users are saying about
SpyFu
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
129 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.1 out of 100
Based on 129 reviews and ratings
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9 out of 100
Based on 4 reviews and ratings
Feature Set Ratings
SEO

7.2
SpyFu
72%

Whitespark Local Rank Tracker
Feature Set Not Supported
N/A
SpyFu ranks higher in 8/8 features
SpyFu ranks higher in 8/8 features
Keyword analysis

7.8
78%
51 Ratings

N/A
0 Ratings
Backlink management

6.6
66%
39 Ratings

N/A
0 Ratings
SERP ranking tracking

7.9
79%
43 Ratings

N/A
0 Ratings
Page grader

7.3
73%
29 Ratings

N/A
0 Ratings
Competitive analysis

8.7
87%
50 Ratings

N/A
0 Ratings
Site audit / diagnostics

7.0
70%
33 Ratings

N/A
0 Ratings
Site recommendations

6.6
66%
31 Ratings

N/A
0 Ratings
Task management

5.9
59%
21 Ratings

N/A
0 Ratings
SEO Channels

7.8
SpyFu
78%

Whitespark Local Rank Tracker
Feature Set Not Supported
N/A
SpyFu ranks higher in 4/4 features
SpyFu ranks higher in 4/4 features
Local SEO

7.3
73%
33 Ratings

N/A
0 Ratings
Social SEO

7.8
78%
28 Ratings

N/A
0 Ratings
Mobile SEO

7.9
79%
30 Ratings

N/A
0 Ratings
Global SEO

7.9
79%
34 Ratings

N/A
0 Ratings
SEO Platform & Account Management

8.0
SpyFu
80%

Whitespark Local Rank Tracker
Feature Set Not Supported
N/A
SpyFu ranks higher in 2/2 features
SpyFu ranks higher in 2/2 features
Multi-domain support

8.0
80%
27 Ratings

N/A
0 Ratings
Integration with web analytics tools

8.1
81%
19 Ratings

N/A
0 Ratings
Attribute Ratings
- Whitespark Local Rank Tracker is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend

8.3
SpyFu
83%
61 Ratings

10.0
Whitespark Local Rank Tracker
100%
2 Ratings
Likelihood to Renew

10.0
SpyFu
100%
10 Ratings

Whitespark Local Rank Tracker
N/A
0 Ratings
Support Rating

7.6
SpyFu
76%
26 Ratings

Whitespark Local Rank Tracker
N/A
0 Ratings
Likelihood to Recommend
SpyFu
If you have a Google ads PPC campaign and then I would say this is more or less essential if you want to know what your competitors are doing. You can get very useful data out of it even if you subscribe for one month. And the pricing is very reasonable. Even if you don't use Google ads, I would say this is still useful for your SEO/SMO team since it gives you a great idea of what keywords and traffic your competitors are working on.
Customer Experience Analyst
JobmaComputer Software, 51-200 employees
Whitespark Local Rank Tracker
They are a time saver for any agency looking to understand the impact of their local and organic SEO.
Author - Understanding Google Places and Local Search
Ner MecaiMarketing & Advertising, 1-10 employees
Pros
SpyFu
- Keeping a tab on competitors organic and inorganic activities
- Helps identify where the competitor is getting the backlinks from.
- Identify competitors top content and the keywords that's bringing them traffic
- Get proper information of their current and past ADS run on Google.

Verified User
Professional in Marketing
E-Learning Company, 1-10 employeesWhitespark Local Rank Tracker
- Finds listings on directories
- Finds press releases that mention brands or business names
- Helps find bad data
Internet Marketing Lead
Search InfluenceMarketing and Advertising, 51-200 employees
Cons
SpyFu
- As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
- When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.

Verified User
Employee in Marketing
Marketing & Advertising Company, 51-200 employeesWhitespark Local Rank Tracker
- It would be nice to see a geo-grid of ranking around a location
Author - Understanding Google Places and Local Search
Ner MecaiMarketing & Advertising, 1-10 employees
Pricing Details
SpyFu
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$39 per month
SpyFu Editions & Modules
Edition
Basic | $391 |
---|---|
Professional | $791 |
Team | $2991 |
- per month
Additional Pricing Details
—Whitespark Local Rank Tracker
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$25 per month
Whitespark Local Rank Tracker Editions & Modules
Edition
Small Business | $251 |
---|---|
Specialist | $501 |
Agency | $1001 |
Enterprise | $2001 |
- per month
Additional Pricing Details
The pricing table above is based on tracking daily rakings, however, users also have the option to track rankings weekly. Small Business $17 per month Specialist $35 per month Agency $70 per month Enterprise $140 per monthLikelihood to Renew
SpyFu
SpyFu 10.0
Based on 10 answers
Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps.Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.
SEM Manager
Royall Advertising and Marketing AgencyMarketing and Advertising, 11-50 employees
Whitespark Local Rank Tracker
No score
No answers yet
No answers on this topic
Support Rating
SpyFu
SpyFu 7.6
Based on 26 answers
SpyFu comes with a link to tutorial videos. I recommend you watch them. The software is capable of so much you really need to watch the videos and learn how to get the most out of it. When I have a question 90% of the time it's there. When it isn't, and I reach out to them, support is always quick and concise.
Owner
MySocialMediaUSA.comMarketing & Advertising, 1-10 employees
Whitespark Local Rank Tracker
No score
No answers yet
No answers on this topic
Alternatives Considered
SpyFu
I was surprised to find I preferred Semrush when it comes to keyword research. SpyFu is great (and less expensive than Semrush), but I felt the data Semrush provided was vaster than SpyFu. I was able to get more competitors spending insights in Semrush than SpyFu. Overall, I liked the ability to use both in our keyword research for both paid and organic marketing.

Verified User
Executive in Marketing
Retail Company, 11-50 employeesWhitespark Local Rank Tracker
I prefer Link Research Tools' CBLT tool for competitive backlink reports.
Internet Marketing Lead
Search InfluenceMarketing and Advertising, 51-200 employees
Return on Investment
SpyFu
- Helping us track our ranking.
- It helps solve the problem of ambiguity when it comes to Google Ads. It makes the strategy more clear.
- You can sift through lots of different online analytics to find the information, but it takes way too long. SpyFu has it all in one place!

Verified User
Director in Marketing
Health, Wellness and Fitness Company, 51-200 employeesWhitespark Local Rank Tracker
- The results are compelling for my presentations
Author - Understanding Google Places and Local Search
Ner MecaiMarketing & Advertising, 1-10 employees