SpyFu vs. Whitespark Local Rank Tracker

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SpyFu
Score 7.9 out of 10
N/A
SpyFu is the eponymous SEO and PPC research platform from the company in Scottsdale, Arizona focused on "spying" on competitors, or basically using their behaviors to refine your own through keyword and content analysis, and backlink poaching. This positional search engine optimization and paid listings management platform touts the ability to lower costs and raise rankings via a Kombat-oriented approach... basically a cute way of saying "it makes comparisons" of how well your site does in niche…
$39
per month
Whitespark Local Rank Tracker
Score 7.5 out of 10
N/A
Track Local SEO Success With Local Rank Tracker The Local Rank Tracker helps companies monitor their performance in search engines and discover new opportunities for improving online visibility. Users can discover where a business dominates in local search results, and track its top competitors to make informed decisions. The vendor states agencies, SMBs, and multi-location businesses use Whitespark's Local Rank Tracker to gain critical insights into their online…
$25
per month
Pricing
SpyFuWhitespark Local Rank Tracker
Editions & Modules
Basic
$39
per month
Professional
$79
per month
Team
$299
per month
Small Business
$25
per month
Specialist
$50
per month
Agency
$100
per month
Enterprise
$200
per month
Offerings
Pricing Offerings
SpyFuWhitespark Local Rank Tracker
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThe pricing table above is based on tracking daily rakings, however, users also have the option to track rankings weekly. Small Business $17 per month Specialist $35 per month Agency $70 per month Enterprise $140 per month
More Pricing Information
Community Pulse
SpyFuWhitespark Local Rank Tracker
Top Pros
Top Cons

No answers on this topic

Features
SpyFuWhitespark Local Rank Tracker
SEO
Comparison of SEO features of Product A and Product B
SpyFu
7.2
51 Ratings
8% below category average
Whitespark Local Rank Tracker
-
Ratings
Keyword analysis6.951 Ratings00 Ratings
Backlink management5.839 Ratings00 Ratings
SERP ranking tracking8.143 Ratings00 Ratings
Page grader7.729 Ratings00 Ratings
Competitive analysis9.150 Ratings00 Ratings
Site audit / diagnostics7.132 Ratings00 Ratings
Site recommendations7.030 Ratings00 Ratings
Task management6.120 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
SpyFu
7.7
38 Ratings
1% above category average
Whitespark Local Rank Tracker
-
Ratings
Local SEO7.632 Ratings00 Ratings
Social SEO8.027 Ratings00 Ratings
Mobile SEO8.029 Ratings00 Ratings
Global SEO7.034 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
SpyFu
8.7
27 Ratings
3% above category average
Whitespark Local Rank Tracker
-
Ratings
Multi-domain support8.927 Ratings00 Ratings
Integration with web analytics tools8.518 Ratings00 Ratings
Best Alternatives
SpyFuWhitespark Local Rank Tracker
Small Businesses
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Google Business Profile
Google Business Profile
Score 9.5 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Google Business Profile
Google Business Profile
Score 9.5 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
SpyFuWhitespark Local Rank Tracker
Likelihood to Recommend
8.1
(61 ratings)
10.0
(2 ratings)
Likelihood to Renew
10.0
(10 ratings)
-
(0 ratings)
Support Rating
7.6
(13 ratings)
-
(0 ratings)
User Testimonials
SpyFuWhitespark Local Rank Tracker
Likelihood to Recommend
SpyFu
If you have a Google ads PPC campaign and then I would say this is more or less essential if you want to know what your competitors are doing. You can get very useful data out of it even if you subscribe for one month. And the pricing is very reasonable. Even if you don't use Google ads, I would say this is still useful for your SEO/SMO team since it gives you a great idea of what keywords and traffic your competitors are working on.
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Whitespark
They are a time saver for any agency looking to understand the impact of their local and organic SEO.
Read full review
Pros
SpyFu
  • Keeping a tab on competitors organic and inorganic activities
  • Helps identify where the competitor is getting the backlinks from.
  • Identify competitors top content and the keywords that's bringing them traffic
  • Get proper information of their current and past ADS run on Google.
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Whitespark
  • Finds listings on directories
  • Finds press releases that mention brands or business names
  • Helps find bad data
Read full review
Cons
SpyFu
  • As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
  • When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.
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Whitespark
  • It would be nice to see a geo-grid of ranking around a location
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Likelihood to Renew
SpyFu
Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps. Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.
Read full review
Whitespark
No answers on this topic
Support Rating
SpyFu
SpyFu comes with a link to tutorial videos. I recommend you watch them. The software is capable of so much you really need to watch the videos and learn how to get the most out of it. When I have a question 90% of the time it's there. When it isn't, and I reach out to them, support is always quick and concise.
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Whitespark
No answers on this topic
Alternatives Considered
SpyFu
I was surprised to find I preferred Semrush when it comes to keyword research. SpyFu is great (and less expensive than Semrush), but I felt the data Semrush provided was vaster than SpyFu. I was able to get more competitors spending insights in Semrush than SpyFu. Overall, I liked the ability to use both in our keyword research for both paid and organic marketing.
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Whitespark
I prefer Link Research Tools' CBLT tool for competitive backlink reports.
Read full review
Return on Investment
SpyFu
  • Helping us track our ranking.
  • It helps solve the problem of ambiguity when it comes to Google Ads. It makes the strategy more clear.
  • You can sift through lots of different online analytics to find the information, but it takes way too long. SpyFu has it all in one place!
Read full review
Whitespark
  • The results are compelling for my presentations
Read full review
ScreenShots

Whitespark Local Rank Tracker Screenshots

Screenshot of Rankings Campaign Overview - View your rankings across the different result types (Google Pack, Google Local Finder, Google Organic, etc) and see your aggregate rankings for the selected period.  This area provides you with insights on your ranking distribution, calculates your visibility score, and keyword progress.Screenshot of Ranking Results Table - This area provides a break down of your campaign.  Here you'll see what keywords are ranking and for which location, and the matched URL or phone number to that result.Screenshot of Filters -Segment your ranking data by specific keywords or keyword groups, location, URL or phone number.Screenshot of Competitor Comparison - See how you stack up against your top competitors. Use this data to identify areas of improvement for your business and outrank the competition.Screenshot of Keyword Comparison - Review keyword progress over time for your top most important keyword terms.Screenshot of Campaign Setup - Here's where all the finer details go. Tracking locations are setup individually based on Zip/Postal Code or geo-coordinates.