What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
129 Ratings

SpyFu

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
129 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.1 out of 100
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Feature Set Ratings

    SEO

    7.2

    SpyFu

    72%

    Whitespark Local Rank Tracker

    Feature Set Not Supported
    N/A
    SpyFu ranks higher in 8/8 features

    Keyword analysis

    7.8
    78%
    51 Ratings
    N/A
    0 Ratings

    Backlink management

    6.6
    66%
    39 Ratings
    N/A
    0 Ratings

    SERP ranking tracking

    7.9
    79%
    43 Ratings
    N/A
    0 Ratings

    Page grader

    7.3
    73%
    29 Ratings
    N/A
    0 Ratings

    Competitive analysis

    8.7
    87%
    50 Ratings
    N/A
    0 Ratings

    Site audit / diagnostics

    7.0
    70%
    33 Ratings
    N/A
    0 Ratings

    Site recommendations

    6.6
    66%
    31 Ratings
    N/A
    0 Ratings

    Task management

    5.9
    59%
    21 Ratings
    N/A
    0 Ratings

    SEO Channels

    7.8

    SpyFu

    78%

    Whitespark Local Rank Tracker

    Feature Set Not Supported
    N/A
    SpyFu ranks higher in 4/4 features

    Local SEO

    7.3
    73%
    33 Ratings
    N/A
    0 Ratings

    Social SEO

    7.8
    78%
    28 Ratings
    N/A
    0 Ratings

    Mobile SEO

    7.9
    79%
    30 Ratings
    N/A
    0 Ratings

    Global SEO

    7.9
    79%
    34 Ratings
    N/A
    0 Ratings

    SEO Platform & Account Management

    8.0

    SpyFu

    80%

    Whitespark Local Rank Tracker

    Feature Set Not Supported
    N/A
    SpyFu ranks higher in 2/2 features

    Multi-domain support

    8.0
    80%
    27 Ratings
    N/A
    0 Ratings

    Integration with web analytics tools

    8.1
    81%
    19 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Whitespark Local Rank Tracker is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    8.3

    SpyFu

    83%
    61 Ratings
    10.0

    Whitespark Local Rank Tracker

    100%
    2 Ratings

    Likelihood to Renew

    10.0

    SpyFu

    100%
    10 Ratings

    Whitespark Local Rank Tracker

    N/A
    0 Ratings

    Support Rating

    7.6

    SpyFu

    76%
    26 Ratings

    Whitespark Local Rank Tracker

    N/A
    0 Ratings

    Likelihood to Recommend

    SpyFu

    If you have a Google ads PPC campaign and then I would say this is more or less essential if you want to know what your competitors are doing. You can get very useful data out of it even if you subscribe for one month. And the pricing is very reasonable. Even if you don't use Google ads, I would say this is still useful for your SEO/SMO team since it gives you a great idea of what keywords and traffic your competitors are working on.
    Abhisheik Dahiya | TrustRadius Reviewer

    Whitespark Local Rank Tracker

    They are a time saver for any agency looking to understand the impact of their local and organic SEO.
    Mike Blumenthal | TrustRadius Reviewer

    Pros

    SpyFu

    • Keeping a tab on competitors organic and inorganic activities
    • Helps identify where the competitor is getting the backlinks from.
    • Identify competitors top content and the keywords that's bringing them traffic
    • Get proper information of their current and past ADS run on Google.
    Anonymous | TrustRadius Reviewer

    Whitespark Local Rank Tracker

    • Finds listings on directories
    • Finds press releases that mention brands or business names
    • Helps find bad data
    Mary Silva | TrustRadius Reviewer

    Cons

    SpyFu

    • As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
    • When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.
    Anonymous | TrustRadius Reviewer

    Whitespark Local Rank Tracker

    • It would be nice to see a geo-grid of ranking around a location
    Mike Blumenthal | TrustRadius Reviewer

    Pricing Details

    SpyFu

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $39 per month

    SpyFu Editions & Modules

    Edition
    Basic$391
    Professional$791
    Team$2991
    1. per month
    Additional Pricing Details

    Whitespark Local Rank Tracker

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $25 per month

    Whitespark Local Rank Tracker Editions & Modules

    Edition
    Small Business$251
    Specialist$501
    Agency$1001
    Enterprise$2001
    1. per month
    Additional Pricing Details
    The pricing table above is based on tracking daily rakings, however, users also have the option to track rankings weekly. Small Business $17 per month Specialist $35 per month Agency $70 per month Enterprise $140 per month

    Likelihood to Renew

    SpyFu

    SpyFu 10.0
    Based on 10 answers
    Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps.Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.
    Chris Romero | TrustRadius Reviewer

    Whitespark Local Rank Tracker

    No score
    No answers yet
    No answers on this topic

    Support Rating

    SpyFu

    SpyFu 7.6
    Based on 26 answers
    SpyFu comes with a link to tutorial videos. I recommend you watch them. The software is capable of so much you really need to watch the videos and learn how to get the most out of it. When I have a question 90% of the time it's there. When it isn't, and I reach out to them, support is always quick and concise.
    George Louvis | TrustRadius Reviewer

    Whitespark Local Rank Tracker

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    SpyFu

    I was surprised to find I preferred Semrush when it comes to keyword research. SpyFu is great (and less expensive than Semrush), but I felt the data Semrush provided was vaster than SpyFu. I was able to get more competitors spending insights in Semrush than SpyFu. Overall, I liked the ability to use both in our keyword research for both paid and organic marketing.
    Anonymous | TrustRadius Reviewer

    Whitespark Local Rank Tracker

    I prefer Link Research Tools' CBLT tool for competitive backlink reports.
    Mary Silva | TrustRadius Reviewer

    Return on Investment

    SpyFu

    • Helping us track our ranking.
    • It helps solve the problem of ambiguity when it comes to Google Ads. It makes the strategy more clear.
    • You can sift through lots of different online analytics to find the information, but it takes way too long. SpyFu has it all in one place!
    Anonymous | TrustRadius Reviewer

    Whitespark Local Rank Tracker

    • The results are compelling for my presentations
    Mike Blumenthal | TrustRadius Reviewer

    Screenshots

    Add comparison