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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    SpyFu

    Score7 out of 10
    N/ASpyFu is the eponymous SEO and PPC research platform from the company in Scottsdale, Arizona focused on "spying" on competitors, or basically using their behaviors to refine your own through keyword and content analysis, and backlink poaching. This positional search engine optimization and paid listings management platform touts the ability to lower costs and raise rankings via a Kombat-oriented approach... basically a cute way of saying "it makes comparisons" of how well your site does in niche…

    $39

    per month

    ZoomSphere

    Score9.1 out of 10
    N/AZoomSphere is a social media scheduling and management solution designed for teams to plan, schedule, auto-publish, and analyze their social media content across multiple platforms. ZoomSphere is primarily used by social media managers, marketing teams, and agencies to streamline content workflows, improve collaboration, and track performance across various social media platforms, including Instagram, Facebook, TikTok, LinkedIn, YouTube, and X. The software helps users automate…

    $29

    per month

    Pricing
    SpyFuZoomSphere
    Editions & Modules
    Basic
    $39
    per month
    Professional
    $79
    per month
    Team
    $299
    per month
    Leads Manager
    $29
    per month
    ZoomSphere
    $199
    per month
    Offerings
    Pricing Offerings
    SpyFuZoomSphere
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Two month discount available for annual billing.
    More Pricing Information
    Community Pulse
    SpyFuZoomSphere
    Considered Both Products
    SpyFu
    No answer on this topic
    ZoomSphere
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    28 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    27 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    29 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    21 Answers
    No answers on this topic
    Implementation went as expected
    96%
    Implementation went as expected
    22 Answers
    No answers on this topic
    Features
    SpyFuZoomSphere
    SEO
    Comparison of SEO features of SpyFu and ZoomSphere
    Feature
    SpyFu
    6.6
    52 Ratings
    15% below category average
    ZoomSphere
    -
    Ratings
    Keyword analysis7.052 Ratings00 Ratings
    Backlink management6.040 Ratings00 Ratings
    SERP ranking tracking6.044 Ratings00 Ratings
    Page grader7.829 Ratings00 Ratings
    Competitive analysis7.051 Ratings00 Ratings
    Site audit / diagnostics7.232 Ratings00 Ratings
    Site recommendations6.031 Ratings00 Ratings
    Task management6.120 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of SpyFu and ZoomSphere
    Feature
    SpyFu
    5.8
    39 Ratings
    27% below category average
    ZoomSphere
    -
    Ratings
    Local SEO5.033 Ratings00 Ratings
    Social SEO5.028 Ratings00 Ratings
    Mobile SEO8.029 Ratings00 Ratings
    Global SEO5.035 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of SpyFu and ZoomSphere
    Feature
    SpyFu
    7.2
    28 Ratings
    16% below category average
    ZoomSphere
    -
    Ratings
    Multi-domain support6.028 Ratings00 Ratings
    Integration with web analytics tools8.518 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of SpyFu and ZoomSphere
    Feature
    SpyFu
    -
    Ratings
    ZoomSphere
    8.0
    1 Ratings
    2% below category average
    Content planning and scheduling00 Ratings8.01 Ratings
    Audience targeting00 Ratings7.01 Ratings
    Workflow management00 Ratings9.01 Ratings
    Marketing
    Comparison of Marketing features of SpyFu and ZoomSphere
    Feature
    SpyFu
    -
    Ratings
    ZoomSphere
    9.0
    1 Ratings
    15% above category average
    Content marketing00 Ratings9.01 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of SpyFu and ZoomSphere
    Feature
    SpyFu
    -
    Ratings
    ZoomSphere
    8.4
    1 Ratings
    1% above category average
    Twitter00 Ratings10.01 Ratings
    Facebook00 Ratings10.01 Ratings
    LinkedIn00 Ratings8.01 Ratings
    Instagram00 Ratings7.01 Ratings
    YouTube00 Ratings7.01 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of SpyFu and ZoomSphere
    Feature
    SpyFu
    -
    Ratings
    ZoomSphere
    8.3
    1 Ratings
    7% above category average
    Campaign success analytics00 Ratings8.01 Ratings
    Real-time tracking00 Ratings7.01 Ratings
    Competitor analysis00 Ratings10.01 Ratings
    Account management
    Comparison of Account management features of SpyFu and ZoomSphere
    Feature
    SpyFu
    -
    Ratings
    ZoomSphere
    8.5
    1 Ratings
    7% above category average
    Role-based user permissions & privileges00 Ratings10.01 Ratings
    Mobile access00 Ratings7.01 Ratings
    Best Alternatives
    SpyFuZoomSphere
    Small Businesses
    Serpstat
    Score10 out of 10
    Sendible
    Score7 out of 10
    Medium-sized Companies
    Yoast
    Score8.4 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SpyFuZoomSphere
    Likelihood to Recommend
    7.0
    (62 ratings)
    8.0
    (1 ratings)
    Likelihood to Renew
    10.0
    (10 ratings)
    -
    (0 ratings)
    Usability
    7.0
    (1 ratings)
    9.0
    (1 ratings)
    Support Rating
    7.6
    (13 ratings)
    9.0
    (1 ratings)
    User Testimonials
    SpyFuZoomSphere
    Likelihood to Recommend
    SpyFu
    If you have a Google ads PPC campaign and then I would say this is more or less essential if you want to know what your competitors are doing. You can get very useful data out of it even if you subscribe for one month. And the pricing is very reasonable. Even if you don't use Google ads, I would say this is still useful for your SEO/SMO team since it gives you a great idea of what keywords and traffic your competitors are working on.
    Incentivized
    Read full review
    ZoomSphere
    ZoomSphere is suited for all companies - from small to big, for one brand or more brands within company. With ZoomSphere you can leverage your social media presence - but you need to use lot of apps ZoomSphere has. I think that ZoomSphere is not suited for company that want to use ZoomSphere for only one purpose, for example content creation and publishing. There are plenty of ways how to use ZoomSphere more complex.
    Incentivized
    Read full review
    Pros
    SpyFu
    • Keeping a tab on competitors organic and inorganic activities
    • Helps identify where the competitor is getting the backlinks from.
    • Identify competitors top content and the keywords that's bringing them traffic
    • Get proper information of their current and past ADS run on Google.
    Incentivized
    Read full review
    ZoomSphere
    • Content Creation and Publishing
    • Analytics and Reporting
    • Workflow management
    Incentivized
    Read full review
    Cons
    SpyFu
    • As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
    • When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.
    Incentivized
    Read full review
    ZoomSphere
    • Community Management
    • Viewable backlog or product roadmap
    Incentivized
    Read full review
    Likelihood to Renew
    SpyFu
    Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps. Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.
    Read full review
    ZoomSphere
    No answers on this topic
    Usability
    SpyFu
    SpyFu is an easy to use tool, and has a self -explanatroy dashborad to generate the data needed to provide insights into any B2B SEO and PPC campaign. It is not comprehensive, but it certainly provides good enough insight to make it a valuable part of any agency tool stack
    Incentivized
    Read full review
    ZoomSphere
    There is always a space for improvement, but overall I see ZoomSphere as a valuable partner and tool for our business on social media. Maybe in a future rest of the apps in tool (community management, social media listening,...) will be on a same level as competitors and we will use only one tool for whole social media management. But if not, ZoomSphere is still awesome for the most of it
    Incentivized
    Read full review
    Support Rating
    SpyFu
    SpyFu comes with a link to tutorial videos. I recommend you watch them. The software is capable of so much you really need to watch the videos and learn how to get the most out of it. When I have a question 90% of the time it's there. When it isn't, and I reach out to them, support is always quick and concise.
    Incentivized
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    ZoomSphere
    Whenever I contacted customer service, I had a great response within minutes. Sometimes was not easy to solve, but somehow we figured it out. I would like to reccommend more proactive communication with clients regarding product roadmap, for example "In 1Q we will launch XY,..." Client should know that before implementation - client can prepare for news, client can test something,...
    Incentivized
    Read full review
    Alternatives Considered
    SpyFu
    I was surprised to find I preferred Semrush when it comes to keyword research. SpyFu is great (and less expensive than Semrush), but I felt the data Semrush provided was vaster than SpyFu. I was able to get more competitors spending insights in Semrush than SpyFu. Overall, I liked the ability to use both in our keyword research for both paid and organic marketing.
    Incentivized
    Read full review
    ZoomSphere
    We see ZoomSphere as a better option than Kontentino. They are almost the same in way you can use the tool, but ZoomSphere has better UI and UX and also customer service. We also know that pricing levels are better with ZoomSphere than Kontentino. But both tools are quite awesome for social media management. Just book a demo, have a trial and you will see by yourself.
    Incentivized
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    Return on Investment
    SpyFu
    • Helping us track our ranking.
    • It helps solve the problem of ambiguity when it comes to Google Ads. It makes the strategy more clear.
    • You can sift through lots of different online analytics to find the information, but it takes way too long. SpyFu has it all in one place!
    Incentivized
    Read full review
    ZoomSphere
    • Possitive effect into measure all awareness effects on social channels
    • Time effectiveness
    • Faster workflow management and realtime communication
    Incentivized
    Read full review
    ScreenShots

    ZoomSphere Screenshots

    Screenshot of ZoomSphere Workspaces, which lets the user keep clients and projects organized. A separate workspace can be set up for each client with only needed apps—no extra clutter. Each workspace comes with a built-in Chat for easy communication and a Files section to store everything from images and videos to presentations and reports, keeping work in one place.Screenshot of ZoomSphere Scheduler, which simplifies social media planning and publishing across platforms like Instagram, Facebook, TikTok, LinkedIn, YouTube, and X. Users can manage formats like stories, carousels, and short videos, or set up a custom approval flow for fast approval from a manager or client, and enjoy features like Instagram grid preview, post performance panel, and bulk actions.Screenshot of a Kanban-style interface to streamline task management. Here, users can create tasks, set deadlines, attach files, and discuss each task card with a team to keep everything on track. With clear task organization, ZoomSphere Workflow Manager helps teams stay on top of their projects and ensures smooth collaboration from start to finish.Screenshot of ZoomSphere Notes, which makes organizing ideas and plans easy.Screenshot of ZoomSphere Analytics, which offers in-depth insights into social media performance. Content performance can be analyzed with over 100 available metrics, and reports can be generated for any time period.Screenshot of the tool to send multiple posts for approval to client at once. Bulk Actions lets users send entire batches of posts via email or built-in chat, as well as duplicate, update statuses, or delete multiple posts.