TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Substack

    Score9.2 out of 10
    N/ASubstack is a subscription-based newsletter publishing platform.N/A

    Wistia

    Score9.7 out of 10
    N/AWistia is a video marketing platform that helps teams create, host, market, and measure their videos and webinars. Wistia is used to create professional videos, host webinars, collect and send leads to a connected marketing automation platform. Wistia additionally offers customers support and educational resources.

    $24

    per month

    Pricing
    SubstackWistia
    Editions & Modules
    No answers on this topic
    Free
    $0
    up to 10 videos
    Plus
    $24
    per month
    Pro Plan
    $99
    per month
    Advanced Plan
    $399
    per month
    Offerings
    Pricing Offerings
    SubstackWistia
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—20% discount for annual pricing.
    More Pricing Information
    Best Alternatives
    SubstackWistia
    Small Businesses
    Quora Blogs / Spaces (discontinued)
    Score8.7 out of 10
    Vyond
    Score8.3 out of 10
    Medium-sized Companies
    Blogger
    Score10 out of 10
    Vyond
    Score8.3 out of 10
    Enterprises
    Quora Blogs / Spaces (discontinued)
    Score8.7 out of 10
    Vyond
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SubstackWistia
    Likelihood to Recommend
    8.7
    (6 ratings)
    9.5
    (73 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (10 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (15 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (2 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (11 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (11 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (2 ratings)
    Configurability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    8.0
    (11 ratings)
    Product Scalability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    SubstackWistia
    Likelihood to Recommend
    Substack Inc.
    I think Substack is better for people who want to set up a personal-facing branded website vs people who just want to post random musings every so often. Monetization is better there than any other collective publishing platform as well as organic reach via email. Substack also allows you to build direct relationships with your readers via emails and own them 100% which is great long-term if you use it to pivot to another site or another form of writing/content creation. Substack would be less helpful for someone wanting to write as a part of a group, not individually, or someone who's unwilling to put their personal brand behind their content. It's less optimized for SEO (which other platforms allow you to do) and can be harder to curate content based on your interests (you really have to go in knowing what you want vs finding it on the fly).
    Incentivized
    Read full review
    Wistia
    For companies that want to integrate their videos into actionable steps like behavioral follow up through a CRM, Wistia is the best tool to use. You can automate your systems to track when a video is viewed, engaged with or how long a person has been watching along with heatmaps to show where people were most interested and least interested so you can adjust your videos to optimize their performance.
    Incentivized
    Read full review
    Pros
    Substack Inc.
    • Because it has a very high Domain Authority ranking relevant backlinks in a published article will help make my store more searchable.
    • Substack is very easy to work in. The toolset they provide may not be as extensive as other platforms but it is certainly enough to create a meaningful, interesting post.
    • Substack is very focused on creating a community of writers that support each other. They run an ongoing email campaign that reinforces their focus on building a community of writers.
    Incentivized
    Read full review
    Wistia
    • Wistia enables a lot of customization in the video player, making it personalized to your business.
    • The user experience is pretty intuitive and easy to use without too much training.
    • Wistia's help articles, blog and instructional videos were very helpful as we began investing more resources into video production.
    Incentivized
    Read full review
    Cons
    Substack Inc.
    • editor is on the primitive side - it's wysiwyg, but missing some embed options
    • integrate with google analytics
    • percentage cut that Substack takes can become a burden as your revenue grows. Problems scaling.
    Incentivized
    Read full review
    Wistia
    • Obtaining embed codes for a significantly large number of videos can be very time consuming as there is no way to automatically pull a report.
    • Within a project, there is no way to set the list to show a specific number of videos and you may only have a certain number of videos shown unless you click to expand the list and continue to do so.
    • Once the list is expanded and you click in to a video, when clicking back, the list reloads and you must expand the entire list again which can become very time consuming.
    Incentivized
    Read full review
    Likelihood to Renew
    Substack Inc.
    No answers on this topic
    Wistia
    Wistia is super easy to use and very reliable, anytime a video needs to be updated, the existing media can be replaced, but the url remains the same so anywhere this media is shared or embedded, it is immediately updated. Their support is extremely helpful, and there is very rarely any issues with this product.
    Incentivized
    Read full review
    Usability
    Substack Inc.
    No answers on this topic
    Wistia
    Great, simple, usable product. Would have given it higher marks, but sometimes the folders and permissions aren't the most intuitive. Interface for uploading, tagging, describing videos is simple. Sharing is also relatively intuitive. Overall, a clean and simple interface and most of our marketing team had no issues using it. I think it was easier than using Vimeo.
    Incentivized
    Read full review
    Reliability and Availability
    Substack Inc.
    No answers on this topic
    Wistia
    After several years, we have not come across a situation for which Wistia was not available when needed.
    Incentivized
    Read full review
    Performance
    Substack Inc.
    No answers on this topic
    Wistia
    I have never had any technical issues with Wistia. The service is fast and reliable. video play back begins as soon as a few seconds of video have buffered. The stats are accurate and available within a few hours of current use. I have integrated it with Marketo and found that the integration is clean and is easily incorporated into the campaign logic flow. (ex. If the user played more than 50% of the video, do Action-A, otherwise do Action-B.
    Incentivized
    Read full review
    Support Rating
    Substack Inc.
    No answers on this topic
    Wistia
    We have only had to reach out to Wistia support a handful of times in the 4 years we have been using Wistia. They have always been quick to respond and help us solve the problem. The system is self-service so there should be very little to no need to reach out to support on a regular basis.
    Incentivized
    Read full review
    Implementation Rating
    Substack Inc.
    No answers on this topic
    Wistia
    We were in the process of changing our website so that took some time to get Wistia implemented in to our website.
    Incentivized
    Read full review
    Alternatives Considered
    Substack Inc.
    Medium is not so good for running newsletter. I find the mail that a user gets is very easily readable. Also as a creator it's very easy for me to track the analytics and monetise my blogs unlike Medium. Blogger is a very old technology. The kind of integrations and the support for Markdown / different media is very great in Substack.
    Incentivized
    Read full review
    Wistia
    Wistia is for business. Period. Vimeo has none of the benefits for a business that Wistia offers. The SEO value and SUPER FAST playback speed are essential. Wistia has it all. Personally, I can rarely get thought a video if hosted on Vimeo because of the glitchy playback and slow rendering.
    Read full review
    Scalability
    Substack Inc.
    No answers on this topic
    Wistia
    We use many platforms and Wistia has been a standout in terms of reliability and scaleability.
    Incentivized
    Read full review
    Return on Investment
    Substack Inc.
    • I haven’t made any money from it
    • Can be disheartening when you realise you’re putting in maximum effort for minimum audience
    Incentivized
    Read full review
    Wistia
    • Doubled lead capture from lead magnet on website from one year to the next.
    • Increased email interaction on newsletters when embedding Wistia video thumbnail into email campaigns (10-15% links clicked bumped to 30-40% links clicked).
    • Can save us about 50+ hours of one-on-one client meeting time per year for pointing clients to video content rather than presenting the same info in a live setting.
    Incentivized
    Read full review
    ScreenShots

    Wistia Screenshots

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