Sugar Sell (SugarCRM) vs. Zendesk Sell

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Sugar Sell (SugarCRM)
Score 7.5 out of 10
N/A
Sugar Sell from SugarCRM is a collaborative CRM, allowing users to track and monitor activities, map each customer’s journey. Sugar Sell replaces former editions of the SugarCRM product, including the SugarCRM Community Edition, the open source edition, which is discontinued.
$684
per year 3 users (minimum users for the Essentials plan)
Zendesk Sell
Score 8.9 out of 10
N/A
Zendesk Sell (formerly Base CRM) is a CRM that aims to give reps access to integrated tools that provide the full context of a customer account. This keeps them in the loop and allows them to capitalize on opportunities. Zendesk Sell can be extended with Reach, a lead generation and engagement tool that automates the process of finding and keeping leads interested, so reps can focus more on building relationships and crushing their quotas. Base CRM was founded in 2009, and acquired by Zendesk…
$19
per seat/month billed annually
Pricing
Sugar Sell (SugarCRM)Zendesk Sell
Editions & Modules
Essentials
$19
per month (billed annually) per user (3 user minimum, 9 user maximum)
Standard
$59
per month (billed annually) per user (10 User Minimum)
Sugar Enterprise
$85
per month per user (billed annually)
Advanced
$85
per month (billed annually) per user (10 user minimum)
Sugar Enterprise+
$135
per month per user (billed annually)
Premier
$135
per month (billed annually) per user (10 user minimum)
Sell Team
$19.00
per seat/month billed annually
Reach prospecting enrichment add-on (requires a Sell Subscription)
$27.00
Per User Per Month (billed annually)
Sell Professional
$49.00
per seat/month billed annually
Sell Enterprise
$99.00
per seat/month billed annually
Sell Elite
$199.00
per seat/month billed annually
Offerings
Pricing Offerings
Sugar Sell (SugarCRM)Zendesk Sell
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Sugar Sell (SugarCRM)Zendesk Sell
Considered Both Products
Sugar Sell (SugarCRM)

No answer on this topic

Zendesk Sell
Chose Zendesk Sell
It does everything Salesforce was doing only easier and the mobile app was much better and cheaper. I have been able to both run a sales team and do the sysadmin and setup work on base as a sales manager.
Chose Zendesk Sell
Much more efficient and cleaner interface allows quicker and simpler contact/pipeline management for all members of staff regardless of seniority.

Additionally, it's a much simpler platform designed for sales compared to more traditional CRMs.
Chose Zendesk Sell
Let's face it, there's a lot of competition in the market of CRM systems. From Salesforce, Hubspot, and Zoho, which offer other modules that integrate other elements of the business into the CRM, to options like Sharpspring, CampaignerCRM, and SugarCRM that integrates marketing …
Chose Zendesk Sell
Base CRM is great for beginners, or small sales forces. API/integrations need help. As a CRM it works just fine, but could use some improvement, and backing. A lot of Base CRM users are great help, but there needs to be a more robust back end to help your customers implement …
Features
Sugar Sell (SugarCRM)Zendesk Sell
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Sugar Sell (SugarCRM)
4.8
33 Ratings
47% below category average
Zendesk Sell
6.6
15 Ratings
16% below category average
Customer data management / contact management5.032 Ratings8.914 Ratings
Workflow management6.028 Ratings6.115 Ratings
Territory management6.026 Ratings4.98 Ratings
Opportunity management7.026 Ratings7.913 Ratings
Integration with email client (e.g., Outlook or Gmail)7.029 Ratings6.915 Ratings
Contract management3.026 Ratings5.410 Ratings
Quote & order management4.024 Ratings3.97 Ratings
Interaction tracking3.030 Ratings7.915 Ratings
Channel / partner relationship management2.025 Ratings7.811 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Sugar Sell (SugarCRM)
2.3
24 Ratings
107% below category average
Zendesk Sell
9.0
12 Ratings
16% above category average
Case management3.024 Ratings9.07 Ratings
Call center management2.019 Ratings9.08 Ratings
Help desk management2.017 Ratings9.011 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Sugar Sell (SugarCRM)
5.5
25 Ratings
34% below category average
Zendesk Sell
6.9
12 Ratings
11% below category average
Lead management6.022 Ratings6.012 Ratings
Email marketing5.023 Ratings7.89 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Sugar Sell (SugarCRM)
3.0
28 Ratings
87% below category average
Zendesk Sell
5.3
13 Ratings
36% below category average
Task management4.026 Ratings8.013 Ratings
Billing and invoicing management3.018 Ratings1.05 Ratings
Reporting2.024 Ratings7.013 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Sugar Sell (SugarCRM)
3.3
28 Ratings
79% below category average
Zendesk Sell
8.2
15 Ratings
8% above category average
Forecasting3.024 Ratings7.812 Ratings
Pipeline visualization2.025 Ratings7.914 Ratings
Customizable reports5.027 Ratings9.014 Ratings
Customization
Comparison of Customization features of Product A and Product B
Sugar Sell (SugarCRM)
5.5
29 Ratings
32% below category average
Zendesk Sell
4.2
15 Ratings
58% below category average
Custom fields6.029 Ratings7.815 Ratings
Custom objects5.026 Ratings4.910 Ratings
Scripting environment6.019 Ratings1.16 Ratings
API for custom integration5.025 Ratings3.08 Ratings
Security
Comparison of Security features of Product A and Product B
Sugar Sell (SugarCRM)
5.5
27 Ratings
41% below category average
Zendesk Sell
9.5
14 Ratings
13% above category average
Single sign-on capability5.021 Ratings9.912 Ratings
Role-based user permissions6.026 Ratings9.011 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Sugar Sell (SugarCRM)
3.0
19 Ratings
85% below category average
Zendesk Sell
4.0
5 Ratings
60% below category average
Social data3.019 Ratings1.04 Ratings
Social engagement3.016 Ratings6.95 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Sugar Sell (SugarCRM)
4.5
19 Ratings
49% below category average
Zendesk Sell
5.4
7 Ratings
31% below category average
Marketing automation5.019 Ratings9.87 Ratings
Compensation management4.013 Ratings1.03 Ratings
Platform
Comparison of Platform features of Product A and Product B
Sugar Sell (SugarCRM)
4.0
20 Ratings
62% below category average
Zendesk Sell
8.0
13 Ratings
6% above category average
Mobile access4.020 Ratings8.013 Ratings
Best Alternatives
Sugar Sell (SugarCRM)Zendesk Sell
Small Businesses
Salesmate
Salesmate
Score 9.9 out of 10
Salesmate
Salesmate
Score 9.9 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.2 out of 10
Creatio
Creatio
Score 9.2 out of 10
Enterprises
Creatio
Creatio
Score 9.2 out of 10
Creatio
Creatio
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Sugar Sell (SugarCRM)Zendesk Sell
Likelihood to Recommend
2.0
(59 ratings)
10.0
(15 ratings)
Likelihood to Renew
8.2
(26 ratings)
9.0
(2 ratings)
Usability
3.0
(10 ratings)
8.9
(4 ratings)
Availability
10.0
(1 ratings)
10.0
(1 ratings)
Performance
10.0
(1 ratings)
10.0
(1 ratings)
Support Rating
9.1
(12 ratings)
8.8
(4 ratings)
In-Person Training
9.0
(1 ratings)
-
(0 ratings)
Online Training
8.0
(1 ratings)
7.0
(1 ratings)
Implementation Rating
9.0
(3 ratings)
8.0
(1 ratings)
Configurability
10.0
(1 ratings)
10.0
(1 ratings)
Ease of integration
10.0
(2 ratings)
10.0
(1 ratings)
Product Scalability
9.0
(1 ratings)
10.0
(1 ratings)
Vendor post-sale
9.0
(1 ratings)
10.0
(1 ratings)
Vendor pre-sale
9.0
(1 ratings)
10.0
(1 ratings)
User Testimonials
Sugar Sell (SugarCRM)Zendesk Sell
Likelihood to Recommend
SugarCRM
Sugar CRM is a good tool, but it's complex to customize. It often requires expensive 3rd partners to implement more complex scenarios that SugarCRM struggles to support; coming back with explanations was usually time-consuming and unsupported. The back end is overly complex in terms of what it needs to be, with many redundant database tables and columns.
Read full review
Zendesk
Zendesk sell is best for organizations that want a clean and simple, yet powerfully effective CRM tool. It's intuitive, extremely user-friendly, supplies lots of video tutorials and access to the California team for FAQ's, and has all the features other, more complicated, expensive CRM's have. Great for institutions that have a need to tailor their database to fit your needs; and track sales, tasks, and pipeline projects in graphic form. It's affordable and has a great app for mobile phones that allows access to contacts, notes, tasks, and a workable platform while on the go in real time. It's simple to teach new users how to navigate and utilize. Adding or deleting users is simple, and access to the CRM information can be limited/private or made public for the entire team to access. Not as costly as some of the competing products, so if you are on a tight budget this may be the tool for you.
Read full review
Pros
SugarCRM
  • Great way to keep myself organized. I do not miss appointments with clients since within the system I can input my appointment time and also send out a reminder to my clients.
  • It has a nice layout [that] does not seem to be cluttered. I find it to be very user friendly.
  • It has customizable dashboards which I find beneficial
Read full review
Zendesk
  • My favorite piece is the Tasks connected to the Clients OR the Deals themselves that keep the process moving with the right steps, and helps our team from doubling our work, or missing a piece that is crucial for the completion of the sale.
  • The email integration helps to keep all things housed in one place also, so that you're not bouncing back and forth in multiple platforms to stay on top of the orders.
  • Customizations are a HUGE part of why we use Base CRM right now. We can make sure we are recording all of the right information, and not wasting time by having to fill in or skip over content that doesn't apply to our business model.
  • I also like the ability to tied Deals to multiple people, especially as Referrals come across, so we don't forget how we got in touch with different clients.
Read full review
Cons
SugarCRM
  • The back-end programming (logical hooks) for advanced customizations could benefit from a more user-friendly interface
  • General layout could be improved by the addition of modern templates to customize the standard look and feel
  • Support communities could be further improved with the addition of videos on how to do specific configuration, modules.
Read full review
Zendesk
  • There was no ability to add prospects from a company domain or email to auto-fill any data.
  • You had to type in all of the data you gathered about that prospect.
  • The default only gave you two phone numbers for the company, too few.
Read full review
Likelihood to Renew
SugarCRM
Our organization will continue to use Sugar as long as it remains cost effective and it addresses the majority of our needs. I will, however, recommend looking into other options once our needs increase and there is additional budget for some bigger named and more robust platform options. I feel if the application was friendlier to end users we would get better productivity as well.
Read full review
Zendesk
The integration with the other Zendesk products is key. Allows other people in the company, such as support, to be involved in the sales process.
Read full review
Usability
SugarCRM
There's a learning curve associated with Sugar. Right away, it's not as easy as an out-of-the-box CRM. Once you learn how to use Sugar, the system fits what your needs are. With any other CRM, you'd be trying to figure out how your company can best fit the CRM. You don't want to change your business cycle for your CRM, the CRM should fit your business cycle.
Read full review
Zendesk
I received about two hours worth of training on Zendesk Sell (formerly Base CRM). I will say it's a clean look and the ability to change views is extremely helpful. I do wish there were other features that allowed the views to be more simplistic. Some views can be overwhelming to look at. Nevertheless with the minimum training, I am still able to navigate through Zendesk Sell (formerly Base CRM) successfully due to the ease of usability.
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Reliability and Availability
SugarCRM
SugarCRM has never been down for us.
Read full review
Zendesk
Always available and easy connection from Zendesk Support
Read full review
Performance
SugarCRM
No response time issues ever. Very productive due to its ease of use.
Read full review
Zendesk
Never any latency issues
Read full review
Support Rating
SugarCRM
The support overall at least for us has been phenomenal. Anytime that the system has any Issues at all IT gets in contact from someone from support to get the system back up and running. Have never gone more than 30 minutes with the system not working. So overall I will be definetely recommending this system in any other company that I may work for in the future.
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Zendesk
Due to the ease of the product, I have not had the chance to reach out to support yet. I’ve had no reason. The resources provided to clients are extremely helpful and detailed. So far my questions have been pretty basic and I generally just ask my colleague or teammate. They're able to assist with the answer.
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In-Person Training
SugarCRM
We feel clasroom training is essential to ensure user adoption and buy-in. Video and on-line training courses gave their place but being in a classroom setting enables the Team to make any potential CRM issues visble right up front.
Read full review
Zendesk
No answers on this topic
Online Training
SugarCRM
Only part of an implemementation as noted previously.
Read full review
Zendesk
This product has a great backing of users, but needs more options direct from Base CRM on all operations of the software. YouTube videos do a great job of helping implement, and the back end support is a great help as well. The CRM is a great free option, and should be treated as such.
Read full review
Implementation Rating
SugarCRM
Study, study, and study. Be prepared to train everyday until all processes are flowing nicely. The CRM is the elephant and figuring out where to take the first bite can be a challenge. But there is only one way to eat this elephant, one bite at a time. Systematic planning is very important.
Read full review
Zendesk
Simple, and straight forward.
Read full review
Alternatives Considered
SugarCRM
SugarCRM is a lot better in many ways then LogicsCRM which I started using when I started as a sales rep at Community Tax. Yet there is still room for a lot of improvements to accommodate a steady workflow. They integration of old CRM files seems to have worked great from Logics to Sugar.
Read full review
Zendesk
Simpler than most CRMs, which can be good if your sales team is not very tech savvy. We switched to HubSpot which provides a lot more value than Base did, but it isn't right for everyone. HubSpot is focused on capturing in-bound leads and has its own flaws and limitations, but overall it's a better fit for our needs.
Read full review
Scalability
SugarCRM
Works from 2-300 Users in our experience.
Read full review
Zendesk
Always on, always available.
Read full review
Return on Investment
SugarCRM
  • Overall seems to be more expensive than other subscription based CRMs.
  • Has positively impact our sales team to make more efficient and accountability among sales teams. Also allows for high level aggregated reporting
  • Has been impactful for all teams, not only sales to track individual activity on a daily, weekly, monthly and quarterly basis
Read full review
Zendesk
  • Using Base has allowed us to double the number of active sales and partner engagements that we can keep track of and make progress on.
  • This has led to us being able to follow up on many smaller deals that were falling through the cracks.
Read full review
ScreenShots

Sugar Sell (SugarCRM) Screenshots

Screenshot of a view of Sugar Sell's contacts listScreenshot of Sugar Sell's analyticsScreenshot of a Sugar Sell dashboard