TrustRadius

SWZD Intelligent ABM vs. ZoomInfo Marketing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SWZD Intelligent ABM
Score 0.0 out of 10
N/A
SWZD’s Intelligent ABM aims to help users plan and execute a more effective conversion-powered ABM strategy with best-in-class data. SWZD and Aberdeen have partnered to provide B2B tech sellers with scale, quality and diversity of data. With the combination of SWZD’s first-party and Aberdeen’s third-party data insights, users get visibility into the entire buying collective - from the boardroom to the server room. According to the vendor, this actionable intent data can be…N/A
ZoomInfo Marketing
Score 7.7 out of 10
N/A
ZoomInfo MarketingOS helps Demand Generation and Account-Based Marketers target, engage, and convert leads to buyers by giving them data, insight-driven orchestration, and personalized engagement across multiple channels such as display and social advertising, email, website chat and onsite conversion.N/A
Pricing
SWZD Intelligent ABMZoomInfo Marketing
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
SWZD Intelligent ABMZoomInfo Marketing
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Features
SWZD Intelligent ABMZoomInfo Marketing
Engagement
Comparison of Engagement features of Product A and Product B
SWZD Intelligent ABM
-
Ratings
ZoomInfo Marketing
6.7
5 Ratings
19% below category average
Automated routing and prioritization00 Ratings6.45 Ratings
Customer interaction histories00 Ratings6.85 Ratings
Engagement data tracking00 Ratings7.05 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
SWZD Intelligent ABM
-
Ratings
ZoomInfo Marketing
7.1
5 Ratings
9% below category average
Ad campaign creation00 Ratings7.65 Ratings
Display advertising00 Ratings7.85 Ratings
Contextual advertising00 Ratings6.73 Ratings
Social advertising00 Ratings7.05 Ratings
Ad reporting and analytics00 Ratings6.65 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
SWZD Intelligent ABM
-
Ratings
ZoomInfo Marketing
6.9
5 Ratings
12% below category average
Standard visitor segmentation00 Ratings7.65 Ratings
Behavioral visitor segmentation00 Ratings6.65 Ratings
ABM sales intelligence00 Ratings6.45 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
SWZD Intelligent ABM
-
Ratings
ZoomInfo Marketing
7.6
5 Ratings
1% below category average
3rd party intent signals00 Ratings7.05 Ratings
Downstream intent signals00 Ratings7.25 Ratings
Account identification00 Ratings8.65 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
SWZD Intelligent ABM
-
Ratings
ZoomInfo Marketing
6.6
5 Ratings
24% below category average
Automated workflow & orchestration00 Ratings6.65 Ratings
Best Alternatives
SWZD Intelligent ABMZoomInfo Marketing
Small Businesses
Leadfeeder
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Score 7.3 out of 10
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Score 7.3 out of 10
Medium-sized Companies
LeanData
LeanData
Score 9.8 out of 10
LeanData
LeanData
Score 9.8 out of 10
Enterprises
Folloze
Folloze
Score 9.4 out of 10
Folloze
Folloze
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SWZD Intelligent ABMZoomInfo Marketing
Likelihood to Recommend
-
(0 ratings)
7.6
(6 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(1 ratings)
Usability
-
(0 ratings)
7.4
(6 ratings)
Availability
-
(0 ratings)
8.0
(1 ratings)
Performance
-
(0 ratings)
9.0
(1 ratings)
Support Rating
-
(0 ratings)
5.5
(2 ratings)
Online Training
-
(0 ratings)
8.0
(1 ratings)
Implementation Rating
-
(0 ratings)
5.5
(2 ratings)
Configurability
-
(0 ratings)
8.0
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.0
(1 ratings)
Ease of integration
-
(0 ratings)
9.0
(1 ratings)
Product Scalability
-
(0 ratings)
8.0
(1 ratings)
Professional Services
-
(0 ratings)
8.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
8.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
SWZD Intelligent ABMZoomInfo Marketing
Likelihood to Recommend
Spiceworks Ziff Davis
No answers on this topic
ZoomInfo
I recommend ZoomInfo because it is a good product, easy to use and pretty accurate compared to the competition. But it is not for everyone because the price point is higher than the competition in the market.
Verified User
Anonymous
Read full review
Pros
Spiceworks Ziff Davis
No answers on this topic
ZoomInfo
  • Audience Coverage.
  • Advertising Performance.
  • Intent Data.
Jesse Miller | TrustRadius Reviewer
Jesse Miller
ABM Manager
Read full review
Cons
Spiceworks Ziff Davis
No answers on this topic
ZoomInfo
  • The integration with SalesOS leaves much to be desired.
  • It's hard to prospect accounts within MarketingOS
  • There were a few technical issues that need to be fixed.
Verified User
Anonymous
Read full review
Usability
Spiceworks Ziff Davis
No answers on this topic
ZoomInfo
Definitely some great features there, Zoominfo has built a solid platform that is truly enterprise-grade. I gave a 7 because I feel there is a point where other solutions offer similar features at a lower price point. They might become too big to stay agile enough in the market.
Verified User
Anonymous
Read full review
Support Rating
Spiceworks Ziff Davis
No answers on this topic
ZoomInfo
They spend most of their time pontificating on rudimentary matters. They tried to blame their own mistakes and shortcomings on the client rather than themselves.
Verified User
Anonymous
Read full review
Online Training
Spiceworks Ziff Davis
No answers on this topic
ZoomInfo
Calls using Zoom remote sessions, emails chat.
Yigal Rabi | TrustRadius Reviewer
Yigal Rabi
Business applications manager
Read full review
Implementation Rating
Spiceworks Ziff Davis
No answers on this topic
ZoomInfo
They never ended up uploading the custom intent topics until months after we submitted them. It was difficult to select the custom intent topics in the first place as well.
Verified User
Anonymous
Read full review
Alternatives Considered
Spiceworks Ziff Davis
No answers on this topic
ZoomInfo
ZoomInfo is easy to use and navigate, plus is more accurate than the competition. But the price per license is the highest on the market and not affordable by everyone.
Verified User
Anonymous
Read full review
Contract Terms and Pricing Model
Spiceworks Ziff Davis
No answers on this topic
ZoomInfo
No, it was clear.
Yigal Rabi | TrustRadius Reviewer
Yigal Rabi
Business applications manager
Read full review
Scalability
Spiceworks Ziff Davis
No answers on this topic
ZoomInfo
Enable scalable process and implementation to use for marketing and sales.
Yigal Rabi | TrustRadius Reviewer
Yigal Rabi
Business applications manager
Read full review
Return on Investment
Spiceworks Ziff Davis
No answers on this topic
ZoomInfo
  • Return on investment is difficult with high cost per license
  • helps both sales and marketing with prospecting and campaigns
  • conversions were increased with use of the product
Verified User
Anonymous
Read full review
ScreenShots

SWZD Intelligent ABM Screenshots

Screenshot of FOCUS: Build your target account lists with accounts currently in-market for your products and services to optimize your ABM and sales efforts. Match your customer database to SWZD+Aberdeen intent data to see the purchase intent of businesses. Expand your view into the account using lookalike capabilities.Screenshot of ACTIVATE: Plan data powered, integrated marketing campaigns to connect with your target accounts and convert your prospects. Engage the buying collective through SWZD to reach the right contact across multiple channels.Screenshot of CONVERT: Using top in-market intelligence paired with bottom of the funnel campaign activation, focus the purchase message to accounts ready to make a decision. Seamlessly integrate real-time intelligence with your CRM/MAP to better support your sales & marketing teams.Screenshot of MEASURE: Monitor overall campaign progress, accounts reached, and site attribution through our easy to use Campaign Analytics dashboard. You can also track company profiles and job title breakdowns within each campaign launched.

ZoomInfo Marketing Screenshots

Screenshot of MarketingOS DashboardScreenshot of Target Audience