Item: ZoomInfo Marketing
Rating: 8
Author: Stephanie Gentz

Overall Satisfaction with ZoomInfo Marketing

Use Cases and Deployment Scope

We use ZoomInfo Marketing to identify and engage with prospects - we create a lot of specific lists to narrow down prospects. Weekly notifications and intent signals help us narrow down our search criteria.

Pros and Cons

Pros

Intent signals - weekly notifications to contact new prospects
Workflow - sends us companies/contacts within our criteria
Website links - ability to see who is on our website and what pages they are browsing

Cons

If the Workflows could connect to a HubSpot sequence - that would be great
Allowing for more than 3 workflows in our package
More than 6 intent signals in our package

Return on Investment

We have found a lower CPC across our pages
Tracking characteristics on types of businesses on our pages - also very close to our dream persona
Build a weekly workflow internally between sales and marketing to use the incoming contacts and increasing number of qualified leads to hand off to sales

Usability

I really like all the training we received at the beginning and opportunities to continue learning. Missed the most recent session on the new stuff in ZoomInfo Marketing but plan to watch the replay. Excited to see the product continue to grow and get better and better. Been using it for 2+ years.

Marketing Performance

We have found it to be the most useful in feeding targeted audiences at the top of your funnel is gold because they are cultivated from filters that are defined by our company's ideal persona. And to take it to the next level as our team comes up with new strategies and partners to collaborate with, we can immediately create a list, produce a sequence in HS, and start the project that day. I really like fast results.

Alternatives Considered

SalesIntel

We looked into SalesIntel briefly - doesn't look as robust in their offering for the price. We signed a multi-year deal with ZoomInfo Marketing and we're happy with it.

Key Insights

Do you think ZoomInfo Marketing delivers good value for the price?

Yes

Are you happy with ZoomInfo Marketing's feature set?

Yes

Did ZoomInfo Marketing live up to sales and marketing promises?

Yes

Did implementation of ZoomInfo Marketing go as expected?

Yes

Would you buy ZoomInfo Marketing again?

Yes

Other Software Used

Camtasia, HubSpot CRM, Semrush, WordPress, Canva

Likelihood to Recommend

I think for the price we are getting a good value. We are a small business, 6 of us, and we can find value in prospecting and getting correct contact information.

ZoomInfo Marketing Feature Ratings

Comments

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