ZoomInfo Marketing

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
ZoomInfo Marketing	Score 8.0 out of 10	N/A	ZoomInfo MarketingOS helps Demand Generation and Account-Based Marketers target, engage, and convert leads to buyers by giving them data, insight-driven orchestration, and personalized engagement across multiple channels such as display and social advertising, email, website chat and onsite conversion.	N/A

Pricing

ZoomInfo Marketing

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
ZoomInfo Marketing
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No

Entry-level Setup Fee

No setup fee

Additional Details

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More Pricing Information

Pricing Info

Community Pulse
	ZoomInfo Marketing
Considered Both Products	ZoomInfo Marketing AS Aravindan Shivaprakasam Digital Marketing Manager Chose ZoomInfo Marketing The reason we took up ZoomInfo for our marketing outreach is that it has very powerful tools to enrich, outreach and target companies with buying intent. Its a good replacement instead of working on multiple tools we can just use one tool and stop paying unnecessarily for other … Incentivized Helpful? Verified User Manager Chose ZoomInfo Marketing ZoomInfo is easy to use and navigate, plus is more accurate than the competition. But the price per license is the highest on the market and not affordable by everyone. Incentivized Helpful? Iyer Amruthur National Sales Manager Chose ZoomInfo Marketing ZoomInfo has a wonderful suite of products, which I consider to be first in class for sales-related pursuits as well as marketing. They have different purposes so they don't inherently compete with each other, but I am happy to say ZoomInfo marketing is quickly becoming my … Incentivized Helpful? Verified User Employee Chose ZoomInfo Marketing ZoomInfo is a more refined product that is more intensive, and it also has a considerably larger, more reliable database for data collection. However, cost is a big difference between ZoomInfo and Seamless AI. Consequently, it can sometimes be difficult to justify the price … Incentivized Helpful? Stephanie Gentz Director of Marketing & Customer Success Chose ZoomInfo Marketing We looked into SalesIntel briefly - doesn't look as robust in their offering for the price. We signed a multi-year deal with ZoomInfo Marketing and we're happy with it. Incentivized Helpful? Stephanie Medlin Sr Marketing Strategy Manager Chose ZoomInfo Marketing The automation from the Workflows is the biggest difference and a great one! It's also easier to build audiences and be more targeted in the leads we serve ads to. Incentivized Helpful? Verified User Director Chose ZoomInfo Marketing Has more detailed data and information Incentivized Helpful? JE JORDAN EMILY Marketing Specialist Chose ZoomInfo Marketing RollWorks was extremely difficult to use. We used the platform for three years and I always got stuck when trying to create an ad campaign. Total opposite of ZoomInfo Marketing where I can easily create an ad campaign in minutes. We can update our campaigns at any time and see … Incentivized Helpful? Verified User Consultant Chose ZoomInfo Marketing We have ZoomInfo Sales as well. We decided we needed to have both Sales and Marketing to marry them together. We are so happy we did! We really needed to have the entire package together. We are able to research our customers within sales and then we are able to serve them ads. Incentivized Helpful? Verified User Executive Chose ZoomInfo Marketing We have evaluated these as platforms we are considering/moving to as replacement of ZoomInfo Marketing. Incentivized Helpful? Verified User Administrator Chose ZoomInfo Marketing I was not involved with the decision making of the evaluation of this, I only heard we also looked at these other options. But based on our company's overall sentiment of ZoomInfo Marketing I think the decision makers did make the right choice. Incentivized Helpful? Jesse Miller ABM Manager Chose ZoomInfo Marketing 6Sense emphasizes a data model more, which is great, but it takes a ton of time to set up and didn't work well for my previous company due to the nature of the business. MarketingOS is a much more flexible platform due to the robust nature of its account and contact database. Incentivized Helpful? Verified User Employee Chose ZoomInfo Marketing I haven't used any other platforms so cannot compare. Incentivized Helpful? Verified User Executive Chose ZoomInfo Marketing If you are already using ZoomInfo SalesOS, then you're almost obligated to get MarketingOS since they don't integrate with Demandbase or 6sense. Incentivized Helpful? Verified User Manager Chose ZoomInfo Marketing Zoominfo combined marketing automation with industry-leading lead intelligence. This was a no-brainer for us. Incentivized Helpful?

Features

ZoomInfo Marketing

Engagement

Comparison of Engagement features of Product A and Product B
	ZoomInfo Marketing 8.0 20 Ratings 5% above category average
Automated routing and prioritization	8.319 Ratings
Customer interaction histories	7.418 Ratings
Engagement data tracking	8.218 Ratings

Ad Campaigns

Comparison of Ad Campaigns features of Product A and Product B
	ZoomInfo Marketing 8.7 19 Ratings 11% above category average
Ad campaign creation	9.616 Ratings
Display advertising	8.517 Ratings
Contextual advertising	8.413 Ratings
Social advertising	8.418 Ratings
Ad reporting and analytics	8.319 Ratings

Audience Segmentation & Targeting

Comparison of Audience Segmentation & Targeting features of Product A and Product B
	ZoomInfo Marketing 8.2 22 Ratings 7% above category average
Standard visitor segmentation	8.322 Ratings
Behavioral visitor segmentation	8.121 Ratings
ABM sales intelligence	8.121 Ratings

Intent Data

Comparison of Intent Data features of Product A and Product B
	ZoomInfo Marketing 8.4 21 Ratings 11% above category average
3rd party intent signals	8.421 Ratings
Downstream intent signals	8.020 Ratings
Account identification	8.721 Ratings

ABM Integrations

Comparison of ABM Integrations features of Product A and Product B
	ZoomInfo Marketing 8.4 21 Ratings 7% above category average
Automated workflow & orchestration	8.421 Ratings

Best Alternatives
	ZoomInfo Marketing
Small Businesses	Dealfront Score 9.7 out of 10
Medium-sized Companies	TechTarget Priority Engine Score 10.0 out of 10
Enterprises	TechTarget Priority Engine Score 10.0 out of 10
All Alternatives	View all alternatives

User Ratings
	ZoomInfo Marketing
Likelihood to Recommend	7.2 (19 ratings)
Likelihood to Renew	8.3 (2 ratings)
Usability	8.6 (20 ratings)
Availability	8.0 (1 ratings)
Performance	9.0 (1 ratings)
Support Rating	6.2 (2 ratings)
Online Training	8.0 (1 ratings)
Implementation Rating	6.2 (2 ratings)
Configurability	8.0 (1 ratings)
Contract Terms and Pricing Model	8.0 (1 ratings)
Ease of integration	9.0 (1 ratings)
Product Scalability	8.0 (1 ratings)
Professional Services	8.0 (1 ratings)
Vendor post-sale	8.0 (1 ratings)
Vendor pre-sale	8.0 (1 ratings)

User Testimonials
	ZoomInfo Marketing
Likelihood to Recommend	ZoomInfo ZoomInfo Marketing is well-suited to quickly and efficiently obtain contact information. When you're a business trying to get the word out about a new product your team has created, or if you're looking for a new network to share your products with, ZoomInfo is an invaluable tool. Incentivized Verified User Anonymous Read full review
Pros	ZoomInfo The ease of campaign creation is amazing! I can get a campaign set up in just a few minutes. The reporting allows us to easily see the performance of our ads. There is no guesswork. I love being able to create audiences from ZoomInfo tools such as Websights, intent, workflows and lists. This allows us to target a very specific audience that we otherwise would not have access to. Incentivized JE JORDAN EMILY Marketing Specialist Read full review
Cons	ZoomInfo Does not fully integrate sales and marketing, so some work and translation is still required. this is a complicated tool, and requires a rather long time to train employees to use properly. no training included, and the price is a bit high Does not integrate the same across all internet browser programs Incentivized Iyer Amruthur National Sales Manager Read full review
Likelihood to Renew	ZoomInfo Great product, is one of the best in the market at what it is advertised to do. But the price is very expensive and there are some cheaper alternatives that can do similar or other features for less. In comparing the options and ROI, we might go with the competition during the next renewal period. Incentivized Verified User Anonymous Read full review
Usability	ZoomInfo ZoomInfo Marketing is straightforward and effective. The onboarding team does an excellent job of educating you on how to use the platform. Following onboarding, you get a team that will meet with you on a regular cadence to help you get more out of the platform. The Customer Success component of this product is incredible! Incentivized MC Mason Cone Marketing Manager Read full review
Support Rating	ZoomInfo They spend most of their time pontificating on rudimentary matters. They tried to blame their own mistakes and shortcomings on the client rather than themselves. Incentivized Verified User Anonymous Read full review
Online Training	ZoomInfo Calls using Zoom remote sessions, emails chat. Incentivized Yigal Rabi Business applications manager Read full review
Implementation Rating	ZoomInfo They never ended up uploading the custom intent topics until months after we submitted them. It was difficult to select the custom intent topics in the first place as well. Incentivized Verified User Anonymous Read full review
Alternatives Considered	ZoomInfo We have ZoomInfo Sales as well. We decided we needed to have both Sales and Marketing to marry them together. We are so happy we did! We really needed to have the entire package together. We are able to research our customers within sales and then we are able to serve them ads. Incentivized Verified User Anonymous Read full review
Contract Terms and Pricing Model	ZoomInfo No, it was clear. Incentivized Yigal Rabi Business applications manager Read full review
Scalability	ZoomInfo Enable scalable process and implementation to use for marketing and sales. Incentivized Yigal Rabi Business applications manager Read full review
Return on Investment	ZoomInfo We have found a lower CPC across our pages Tracking characteristics on types of businesses on our pages - also very close to our dream persona Build a weekly workflow internally between sales and marketing to use the incoming contacts and increasing number of qualified leads to hand off to sales Incentivized Stephanie Gentz Director of Marketing & Customer Success Read full review
ScreenShots