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MarketingOS left much to be desired. It doesn't have full integration with SalesOS and not all of the touted features are ready. The support wasn't great either.
January 26, 2024

MarketingOS left much to be desired. It doesn't have full integration with SalesOS and not all of the touted features are ready. The support wasn't great either.

Anonymous | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User

Overall Satisfaction with ZoomInfo MarketingOS

Used it as an ABM tool to build audiences and run ads. Also occasionally told which companies were visiting the website and some of their intent.
  • Identify Website Visitors
  • Build Audiences
  • Run Ads
  • The integration with SalesOS leaves much to be desired.
  • It's hard to prospect accounts within MarketingOS
  • There were a few technical issues that need to be fixed.
  • As with any ABM tool, it can help provide the full story on new accounts.
  • Since the price was discounted to $30,000/year, you'll get what you pay for.
It's not rocket science provided that your own systems (Saleforce and Hubspot) are in order.
They can help you focus efforts and budget on the accounts that matter.
If you are already using ZoomInfo SalesOS, then you're almost obligated to get MarketingOS since they don't integrate with Demandbase or 6sense.

Do you think ZoomInfo Marketing delivers good value for the price?

Yes

Are you happy with ZoomInfo Marketing's feature set?

No

Did ZoomInfo Marketing live up to sales and marketing promises?

No

Did implementation of ZoomInfo Marketing go as expected?

No

Would you buy ZoomInfo Marketing again?

No

It's better than nothing. Their support and customer success teams leave much to be desired. The product lacks complete and seamless integration with their flagship SalesOS product. It did provide insight as to who is visiting the website. The ads component was ok. There is a lot that needs to be improved before purchasing again.

ZoomInfo Marketing Feature Ratings

3.0
Integrations with third-party software
2
Automated workflow & orchestration
4
4.3
3rd party intent signals
2
Downstream intent signals
4
Account identification
7
2.0
Standard visitor segmentation
3
Behavioral visitor segmentation
2
ABM sales intelligence
1
3.7
Automated routing and prioritization
2
Customer interaction histories
4
Engagement data tracking
5
6.5
Ad campaign creation
6
Display advertising
8
Social advertising
6
Ad reporting and analytics
6

ZoomInfo MarketingOS Implementation

They never ended up uploading the custom intent topics until months after we submitted them. It was difficult to select the custom intent topics in the first place as well.
  • Implemented in-house
Change management was a minor issue with the implementation
  • The custom intent topics are a pain to choose and you don't have much control of it.

ZoomInfo MarketingOS Support

They spend most of their time pontificating on rudimentary matters. They tried to blame their own mistakes and shortcomings on the client rather than themselves.
ProsCons
None
Slow Resolution
Not kept informed
Escalation required
Difficult to get immediate help
It's supposed to come with support. I don't think you can buy extra support?
Yes - No and it likely won't until the next contract cycle.
Not really.