TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Synthio

    Score9 out of 10
    Enterprise companies (1,001+ employees)
    Synthio is Data as a Service software that automates the cleansing, standardization, and synthesis of data to make it actionable for immediate use. From merging non-standard or free-form data into a single usable dataset, to deduplication, standardization, strategic augmentation, or simply understanding more about data through a data health analysis, the vendor says their solution meets every data need of the modern marketer. Additionally, the vendor says they even have an automated tool that…N/A

    Winmo

    Score6 out of 10
    Mid-Size Companies (51-1,000 employees)
    Winmo is a sales intelligence solution that is a resource for advertiser-agency relationships and marketing decision-maker contact information. This solution includes personalized email alerts, lead recommendations,N/A
    Pricing
    SynthioWinmo
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    SynthioWinmo
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    SynthioWinmo
    Considered Both Products
    Synthio
    No answer on this topic
    List Partners
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    90%
    Would buy again
    9 Answers
    Delivers good value for the price
    No answers on this topic
    89%
    Delivers good value for the price
    8 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    10 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    9 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    10 Answers
    Features
    SynthioWinmo
    Prospecting
    Comparison of Prospecting features of Synthio and Winmo
    Feature
    Synthio
    9.7
    2 Ratings
    23% above category average
    Winmo
    8.2
    22 Ratings
    6% above category average
    Advanced search10.02 Ratings8.520 Ratings
    Identification of new leads10.02 Ratings7.622 Ratings
    List quality9.02 Ratings8.021 Ratings
    List upload/download10.02 Ratings8.017 Ratings
    Ideal customer targeting9.02 Ratings8.121 Ratings
    Load time/data access10.02 Ratings9.022 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Synthio and Winmo
    Feature
    Synthio
    9.3
    2 Ratings
    18% above category average
    Winmo
    8.2
    22 Ratings
    6% above category average
    Contact information9.02 Ratings8.222 Ratings
    Company information9.02 Ratings8.422 Ratings
    Industry information10.02 Ratings8.121 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Synthio and Winmo
    Feature
    Synthio
    9.4
    2 Ratings
    23% above category average
    Winmo
    7.8
    22 Ratings
    5% above category average
    Salesforce integration10.01 Ratings8.312 Ratings
    Company/business profiles9.02 Ratings7.920 Ratings
    Data hygiene9.02 Ratings7.120 Ratings
    Automatic data refresh10.02 Ratings8.218 Ratings
    Filters and segmentation9.02 Ratings8.519 Ratings
    Lead qualification process00 Ratings7.219 Ratings
    Smart lists and recommendations00 Ratings7.317 Ratings
    Alerts and reminders00 Ratings7.910 Ratings
    Tags00 Ratings7.717 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Synthio and Winmo
    Feature
    Synthio
    9.0
    2 Ratings
    19% above category average
    Winmo
    -
    Ratings
    Append emails to records9.02 Ratings00 Ratings
    Best Alternatives
    SynthioWinmo
    Small Businesses
    Owler
    Score9.7 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SynthioWinmo
    Likelihood to Recommend
    9.0
    (2 ratings)
    8.6
    (22 ratings)
    User Testimonials
    SynthioWinmo
    Likelihood to Recommend
    Synthio
    Undoubtedly this is the ideal software for the sales and marketing department, as it saves a lot of time in the search for customers and has tools that automate many processes that were previously manual. This is one of the programs we have worked with the best, that is why we recommend it.
    Incentivized
    Read full review
    List Partners
    Winmo is best suited when you know which company you are looking for, but are missing some information, including key contacts, agency relationships, and quarterly advertising budgets. Scenarios where it is less appropriate are when you already know which company/contact you are looking for, and you are merely looking for company info to provide context
    Incentivized
    Read full review
    Pros
    Synthio
    • Extensive search filters
    • Email verification prior to download/charge
    • Helpful customer service who you can work directly with to pull lists. It's great to work with someone who can tell you exactly how many verified leads you could pull without having to use credits.
    Incentivized
    Read full review
    List Partners
    • Allows us to view information from companies in the industry to stay on top of industry news and trends.
    • It provides a large database of clients and important companies, with the contacts of managers and executive staff.
    • Allows us to export the list of contacts and clients to Excel or Salesforce for the weekly reports that we make in the agency.
    Incentivized
    Read full review
    Cons
    Synthio
    • Lead quality isn't always the best - as with many databases of this nature. We have to expect that we'll have a high bounce and unsubscribe rate when using these leads.
    Incentivized
    Read full review
    List Partners
    • The contact info can be somewhat stale...it pays to double-check LinkedIn first to see if a particular contact still has that position.
    • Would like to see more info on lesser-known brands, since the big brands often mentioned are already inundated with sales inquiries.
    Incentivized
    Read full review
    Alternatives Considered
    Synthio
    I feel similar about all of these list building/append services. There are good and bad aspects.
    Incentivized
    Read full review
    List Partners
    I've used a few different services like Winmo, one of them being seamless. Winmo was a lot easier to use and the information that I gather from Winmo seems to be a lot more accurate and easy to navigate. User experience is a big deal, the easier to find information the better.
    Incentivized
    Read full review
    Return on Investment
    Synthio
    • Positive - We've been able to append records and add them to our targeted marketing campaigns.
    • Negative - We've added some junk to our database, as a result, which has affected our deliverability rates.
    • Negative - We did get a complaint and inquiry from one particular record about sending them an unsolicited email.
    Incentivized
    Read full review
    List Partners
    • There has been a positive ROI in terms of list building.
    • The ROI has also been positive in terms of competitive research.
    • The ROI has been negative in terms of data quality. When the sales team actually starts using the data as-is without putting in some of their own time to clean the data.
    Incentivized
    Read full review
    ScreenShots

    Winmo Screenshots

    Screenshot of Discover emerging business opportunities with integrated DailyVista news and forecasting.Screenshot of Follow prospects in Winmo to get email alerts when decision-makers change.Screenshot of Target advertisers and agencies from many different angles to uncover the leads that matter to you most.Screenshot of Tag contacts to build customized lists. Refer to them in Winmo anytime, or merge and export them to Salesforce or Excel with automatic duplicate detection.Screenshot of Prospect Agencies in Winmo based on holding companies.