TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Talkwalker by Hootsuite

    Score8.1 out of 10
    N/ATalkwalker is a consumer intelligence company that bring sin data from 30+ social networks, 150 million websites, and 100 data partners to give customers a unified view of their consumers. Talkwalker is a Hootsuite solution since the 2024 acquisition.N/A

    WhatsApp Business

    Score9 out of 10
    N/AWhatsApp Business is a free to download app that was built FOR small business, allowing users to connect with customers easily by using tools to automate, sort and quickly respond to messages. For medium and large businesses, the WhatsApp Business API powers communication with customers all over the world, allowing them to connect with them on WhatsApp in a simple, secure, and reliable way.N/A
    Pricing
    Talkwalker by HootsuiteWhatsApp Business
    Editions & Modules
    No answers on this topic
    WhatsApp Business
    Free
    Offerings
    Pricing Offerings
    Talkwalker by HootsuiteWhatsApp Business
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Talkwalker by HootsuiteWhatsApp Business
    Considered Both Products
    Hootsuite
    No answer on this topic
    Meta Platforms Inc
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    100%
    Would buy again
    24 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    5 Answers
    100%
    Delivers good value for the price
    23 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    100%
    Happy with the feature set
    24 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    5 Answers
    95%
    Lived up to sales and marketing promises
    21 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    5 Answers
    100%
    Implementation went as expected
    21 Answers
    Best Alternatives
    Talkwalker by HootsuiteWhatsApp Business
    Small Businesses
    Followerwonk
    Score6.8 out of 10
    Telegram
    Score8.8 out of 10
    Medium-sized Companies
    Crowdbooster (discontinued)
    Score7 out of 10
    Telegram
    Score8.8 out of 10
    Enterprises
    1-Social
    Score5.1 out of 10
    Telegram
    Score8.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Talkwalker by HootsuiteWhatsApp Business
    Likelihood to Recommend
    8.3
    (13 ratings)
    9.2
    (24 ratings)
    Likelihood to Renew
    9.1
    (1 ratings)
    -
    (0 ratings)
    Usability
    9.1
    (1 ratings)
    8.5
    (5 ratings)
    Performance
    9.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.0
    (4 ratings)
    8.3
    (4 ratings)
    Ease of integration
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Talkwalker by HootsuiteWhatsApp Business
    Likelihood to Recommend
    Hootsuite
    Talkwalker is well suited for big companies and agencies that are looking for a long-term solution to keep track of the industry and/or their brands and key competitors. While setup requires a bit of dedication (especially in terms of custom filters and tags), once it's done, the tool will give the user a lot of flexibility to analyze the conversations and find the relevant results that answer the business questions. Companies just looking for a tool to track a short time period, or simple things like Twitter hashtags, won't take advantage of the full capabilities of this tool. Therefore, they could feel frustrated when comparing the outcomes/usage versus the costs.
    Incentivized
    Read full review
    Meta Platforms Inc
    By using WhatsApp Business, I can now respond to customers faster, keep them updated about new deals, and even send out surveys to understand their needs. The ability to send stickers and photos makes the app more interactive and engaging. It easily beats other social networks in terms of the quality and quantity of messages sent, which is a good thing for businesses.
    Read full review
    Pros
    Hootsuite
    • Truly global listening platform - monitor a deep range of media types from all over the world. Particularly strong in supporting competitive monitoring and analysis briefs across regions and countries. It monitors content in original language which I believe is a very strong monitoring factor.
    • Easy to use yet powerful dashboard visualisations - the dashboard interface is among the best I have seen. While it can accomplish many things, and under the hood is a very powerful and complex tool, the user interface is very intuitive, slick, quick and packed with all the KPIs you could want.
    • Customisation of the tool is a great feature. You can build your own dashboard and reporting spaces to suit your needs. You can schedule alerts from the system in a variety of outputs to keep you up to date with the latest events.
    • Customer support & technological advancement - the team at Talkwalker are highly proficient, always willing to support our every need, however big or small. Talkwalker aim to release around 4 software updates each year which means the platform is always full of the latest data visualisations and monitoring technologies
    • Having 'traditional' media monitored alongside social as well as owned media assets in one dashboard space is invaluable to help brands understand where their media footprint lies and how they perform in each media set, relative to the others.
    • AI - Talkwalker has introduced greater AI capabilities recently which means the capability of the tool in monitoring is ever-increasing, and the accuracy of targeting content and sentiment analysis is improving. The Visual Insights and image recognition technology is a really strong feature, and a very welcome addition to the monitoring aspect
    Incentivized
    Read full review
    Meta Platforms Inc
    • Easy to use by registering a phone number as your personal WhatsApp number and attaching your company profile by opening and closing your image to your product.
    • Fast and accurate connection.
    • It allows you to split chat between business and personal as WhatsApp Business and Personal can be downloaded on the same smartphone by registering a different number.
    Read full review
    Cons
    Hootsuite
    • The system is complicated. With everything that you're able to do, it does come at the cost of simplicity. It definitely requires training and a high level of expertise to properly leverage what it can do.
    • The system can be slow. If you "ask" it to do too many things at once, it can get hung up and do the spin of doom.
    Incentivized
    Read full review
    Meta Platforms Inc
    • UI/UX of WhatsApp has room for improvement. The goal should be to add more features for business interactions outside of the everyday messenger. (interface wise, not feature wise)
    • Multi-device use is added but it's still not as flexible and fast as other messengers like Telegram
    • File transfer is time consuming and troublesome. It also has limits.
    Incentivized
    Read full review
    Likelihood to Renew
    Hootsuite
    Love it! In most cases, Talkwalker is a no-brainer: I can confidently recommend it to clients.
    Read full review
    Meta Platforms Inc
    No answers on this topic
    Usability
    Hootsuite
    Despite all the functionalities available on the platform, I never felt overwhelmed or confused
    Read full review
    Meta Platforms Inc
    Most reliable app for business and personal use. I rely on it with any hesitation. Its encrypted chatting system impresses me a lot. Easy file transfer is also appreciated. Maximum people use this app, so I can communicate with most people through this. It makes my life more comfortable.
    Read full review
    Performance
    Hootsuite
    Talkwalker gets the job done at a basic level. It performs regular indexing of existing webpages and tracks the instances in which a particular brand or company is mentioned. Especially for being free, this is an awesome resource. However, it should be said that this product does not perform nearly at the level of the paid options.
    Incentivized
    Read full review
    Meta Platforms Inc
    No answers on this topic
    Support Rating
    Hootsuite
    They are very helpful, but can sometimes be a little too quick and not explain things in as great a depth as we would like. They have great staff and programs, and we don't really have any other major complaints. Support is very responsive and helpful when need be.
    Incentivized
    Read full review
    Meta Platforms Inc
    There were some issues in the beginning when the app used to get hanged. We had emailed customer support, and we received a response promptly. There was an issue with the phone where some updates had to be downloaded. You can also complete a form online to contact customer support. The staff can speak many languages
    Incentivized
    Read full review
    Alternatives Considered
    Hootsuite
    I have yet to find another tool that would provide me with such a detailed information per query. It's such a find! Plus, I get separate emails per a search query and I'm able to archive those emails to the appropriate folders and always have a way of looking back. It's very useful for building monthly reports.
    Incentivized
    Read full review
    Meta Platforms Inc
    In a business organisation communication is the main factor for the development. And WhatsApp Business is the most perfect software for it. The software is designed with full of perfect features for the better communication. It performs very effectively than other software. I am fully satisfied with the features of the software. A superb software to me.
    Incentivized
    Read full review
    Return on Investment
    Hootsuite
    • The free tool is a no-brainer. It absolutely helps ferret out mentions on social media that I wasn't aware of before.
    • Now, I can use the tool for clients, too, so for consultants, it can be a great way to help stay on top of what's being said about them online, as well.
    • Using the paid version would help delve into even more insights for your business.
    Incentivized
    Read full review
    Meta Platforms Inc
    • With WhatsApp Business help, productivity has risen while email and text messages continue to be used.
    • It’s helpful to adapt, have a positive business return, and use WhatsApp Business groups to manage communication with specific people.
    • Integrating the company and the improvement of its visibility allowed for better optimization of customer engagement.
    Incentivized
    Read full review
    ScreenShots