TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    TapClicks

    Score8 out of 10
    N/ATapClicks is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its integrated Marketing Operations Platform includes workflow and order management, analytics, and automated reporting -- all within a single intuitive user interface available on demand in the cloud. TapClicks has delivered over 1,000,000 dashboards to over 5,000 brands and over 500 media companies and agencies worldwide. The TapClicks platform leverages over 150 native API…N/A

    Yext

    Score6.8 out of 10
    N/AYext is a digital experience software provider headquartered in New York, New York.N/A
    Pricing
    TapClicksYext
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    TapClicksYext
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsTapClicks offers a subscription on a month-to-month basis. We offer multiple packages catered to your needs. Try us out for free, no credit card required.The cost of Yext varies depending on a number of factors such as package type, business size, entity count, and more. To create a solution that fits your business goals, please contact us or request a demo.
    More Pricing Information
    Community Pulse
    TapClicksYext
    Considered Both Products
    TapClicks
    No answer on this topic
    Yext
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    87%
    Would buy again
    20 Answers
    Delivers good value for the price
    No answers on this topic
    87%
    Delivers good value for the price
    20 Answers
    Happy with the feature set
    No answers on this topic
    96%
    Happy with the feature set
    22 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    84%
    Lived up to sales and marketing promises
    16 Answers
    Implementation went as expected
    No answers on this topic
    90%
    Implementation went as expected
    18 Answers
    Features
    TapClicksYext
    Security
    Comparison of Security features of TapClicks and Yext
    Feature
    TapClicks
    -
    Ratings
    Yext
    10.0
    3 Ratings
    22% above category average
    Role-based user permissions00 Ratings10.03 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of TapClicks and Yext
    Feature
    TapClicks
    -
    Ratings
    Yext
    9.8
    3 Ratings
    20% above category average
    API00 Ratings10.03 Ratings
    Internationalization / multi-language00 Ratings9.73 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of TapClicks and Yext
    Feature
    TapClicks
    -
    Ratings
    Yext
    9.0
    1 Ratings
    24% above category average
    Admin section00 Ratings9.01 Ratings
    Web Content Management
    Comparison of Web Content Management features of TapClicks and Yext
    Feature
    TapClicks
    -
    Ratings
    Yext
    8.0
    2 Ratings
    19% above category average
    SEO support00 Ratings5.01 Ratings
    Bulk management00 Ratings9.42 Ratings
    Availability / breadth of extensions00 Ratings9.42 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of TapClicks and Yext
    Feature
    TapClicks
    -
    Ratings
    Yext
    10.0
    1 Ratings
    21% above category average
    Conversion tracking00 Ratings10.01 Ratings
    Digital Experience Platform
    Comparison of Digital Experience Platform features of TapClicks and Yext
    Feature
    TapClicks
    -
    Ratings
    Yext
    8.9
    3 Ratings
    5% above category average
    Cloud enablement00 Ratings7.01 Ratings
    Content aggregation00 Ratings9.01 Ratings
    Content classification00 Ratings8.01 Ratings
    DXP Third-Party Integrations00 Ratings10.02 Ratings
    Multi-website management00 Ratings10.02 Ratings
    Digital asset management00 Ratings9.52 Ratings
    Best Alternatives
    TapClicksYext
    Small Businesses
    Agency Analytics
    Score8.9 out of 10
    Xperience by Kentico
    Score7 out of 10
    Medium-sized Companies
    Supermetrics
    Score9.7 out of 10
    Sitecore Digital Experience Platform
    Score8.9 out of 10
    Enterprises
    TrackMaven
    Score8.5 out of 10
    Progress Sitefinity
    Score7.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    TapClicksYext
    Likelihood to Recommend
    9.0
    (27 ratings)
    9.1
    (25 ratings)
    Likelihood to Renew
    9.1
    (1 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (2 ratings)
    9.2
    (4 ratings)
    Support Rating
    9.0
    (1 ratings)
    6.3
    (12 ratings)
    User Testimonials
    TapClicksYext
    Likelihood to Recommend
    TapClicks
    For advertising agencies and marketing departments looking to aggregate and consolidate marketing, advertising, and website analytics performance data into one centralized platform, TapClicks is a market-leading solution. TapClicks provides customizable modules, charts, and graphs to make visual sense of your data. TapClicks is designed for organizations that are trying to import reporting data across multiple marketing, advertising, and web analytics platforms. It probably does not makes sense to license TapClicks if you are just getting started with your digital marketing and are only utilizing 1 or 2 third-party platforms that TapClicks has an API connection with, it's probably premature for your organization to invest in TapClicks.
    Incentivized
    Read full review
    Yext
    We have multiple branch locations throughout our market area. It's very challenging to manage the web listings for each location, with a large volume of listings across numerous platforms for each of those locations. Yext significantly reduces the workload by allowing me to make a single update and Yext automatically pushes the notifications across the other platforms
    Incentivized
    Read full review
    Pros
    TapClicks
    • Customizable dashboards: these are easy to set-up and manage and tell a powerful story. We appreciate that they can be exported.
    • Import Wizard: it's very important that we are able to include custom data points in our reports through the Import Wizard. After a short learning curve, we are not importing data on a weekly basis for a comprehensive report that not only shows marketing trends, but the business results too.
    • Groups and Clusters: The ability to manage client groups and clusters has been vital to how we report out to the client.
    Incentivized
    Read full review
    Yext
    • Yext is very, very user-friendly and easy to use.
    • Yext provides information within the portal on how you can enhance your listings as well as how you can fix any issues with your listings that may exist.
    • Yext's dedicated account managers can help you with any issues that may arise. For example our location pin on Apple Maps was wrong on one of our clinic listings and our Yext account manager reached out directly to Apple support and fixed the issue.
    Incentivized
    Read full review
    Cons
    TapClicks
    • The support team sometimes isn't very responsive, and I can go a week without hearing from the TapClicks team on an open issue.
    • I would love to have the categories feature enhanced so that I could combine several services, and be able to break out reporting by the flights/adgroups/lineitems within those services.
    • I would love for the custom dashboards that are created to be integrated into reporting so that, for example, I could use the Categories dashboard as the title page of an exported report.
    Incentivized
    Read full review
    Yext
    • Cost. This platform offers a lot of powerful features, but it has an expensive barrier to entry.
    • Annual contracts limit flexibility for smaller companies
    • The biggest drawback is that you need to keep your subscription active or listings/citation data will revert back to what it was pre-Yext implementation
    Incentivized
    Read full review
    Likelihood to Renew
    TapClicks
    TapClicks is a must have for our agency clients
    Incentivized
    Read full review
    Yext
    No answers on this topic
    Usability
    TapClicks
    TapClicks provides an array of on-demand training videos coupled with account management support to help your organization get up and running. That being said, TapClicks integrates with hundreds of marketing, advertising, CRM, and website analytics third-party platforms, so depending on how many integrations you want to activate, it can be a steep learning curve. Overall, we like the usability of the product.
    Incentivized
    Read full review
    Yext
    Yext is pretty easy and straightforward to utilize out of the box. While I work for a digital marketing agency, and this is second nature to me at this point, I do believe the average SMB owner with zero digital marketing experience could be a proficient Yext user within 1 hour or so of usage. It's easy
    Incentivized
    Read full review
    Support Rating
    TapClicks
    Our organization experienced a very thorough onboarding process that helped us get up and running with TapClicks. It's pretty easy to integrate or "connect" with other platforms. We have developed a long-term relationship with our Account Manager at TapClicks and we really value her support. In today's world, most technology companies change your Account Manager seemingly almost every year, but that has not been the case with TapClicks.
    Incentivized
    Read full review
    Yext
    Have been very impressed with the support we receive from Yext. I always feel I am listened to and if I have any problems or concerns they are quickly addressed. I have multiple ways to obtain support, either technical or strategic support, and they are responsive. I couldn't ask for more.
    Incentivized
    Read full review
    Alternatives Considered
    TapClicks
    The companies I interviewed are either limited in the number of APIs built with the data source, especially with DFP. Some of them charge us cloud storage fees. TapClicks came in with enthusiasm and so far they have helped us jump start the building of dashboards for our clients.
    Incentivized
    Read full review
    Yext
    We initially chose Yext because it provided the greatest control for our multiple listings. Plus, it had access to the most publishers. However, when evaluating Synup we were very impressed. You would not go wrong to choose either!
    Incentivized
    Read full review
    Return on Investment
    TapClicks
    • Greater efficiencies in providing reports to our clients
    • Great reporting features to sell when we're trying to close new business as an agency
    • Ability to resell and add margin to our investment
    • Automated reporting for our clients which saves our team time
    Incentivized
    Read full review
    Yext
    • Consistency in business listing management - without Yext, we would surely have more inconsistencies with our business address across the web. This can lead to poor communication to our customers, and potentially lost business if we lose trust as a reputable business.
    • Yext saves me hours of legwork to manage numerous web listing platforms individually.
    Incentivized
    Read full review
    ScreenShots

    TapClicks Screenshots

    Screenshot of Connect to over 100 servicesScreenshot of Easy set upScreenshot of Custom color themes and easy configurabilityScreenshot of Send automatic email reports in any formatScreenshot of Add a custom logo or customer brandingScreenshot of Margin/Markup capabilities

    Yext Screenshots

    Screenshot of Yext Knowledge GraphScreenshot of Yext ListingsScreenshot of Yext PagesScreenshot of Yext ReviewsScreenshot of Yext SearchScreenshot of Yext Analytics