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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    TechTarget Priority Engine

    Score10 out of 10
    N/APriority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.N/A

    Zendesk Chat

    Score8.3 out of 10
    N/AZendesk Chat (formerly Zopim) is a live chat tool developed by the Singaporean company also called Zopim, acquired by Zendesk in April 2014.

    $11.20

    per month

    Pricing
    TechTarget Priority EngineZendesk Chat
    Editions & Modules
    No answers on this topic
    Lite
    $0
    per user
    Basic
    $14
    per user
    Advanced
    $25
    per user
    Premium
    $55
    per user
    Offerings
    Pricing Offerings
    TechTarget Priority EngineZendesk Chat
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—The pricing above is price per user per month. You will get a discount when you opt for annual payment.
    More Pricing Information
    Community Pulse
    TechTarget Priority EngineZendesk Chat
    Considered Both Products
    TechTarget
    No answer on this topic
    Zendesk
    No answer on this topic
    Key User Insights
    Would buy again
    88%
    Would buy again
    14 Answers
    94%
    Would buy again
    15 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    8 Answers
    100%
    Delivers good value for the price
    15 Answers
    Happy with the feature set
    88%
    Happy with the feature set
    14 Answers
    94%
    Happy with the feature set
    15 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    6 Answers
    100%
    Lived up to sales and marketing promises
    12 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    5 Answers
    93%
    Implementation went as expected
    13 Answers
    Features
    TechTarget Priority EngineZendesk Chat
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of TechTarget Priority Engine and Zendesk Chat
    Feature
    TechTarget Priority Engine
    10.0
    9 Ratings
    12% above category average
    Zendesk Chat
    -
    Ratings
    Contact information10.09 Ratings00 Ratings
    Company information10.09 Ratings00 Ratings
    Industry information10.09 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of TechTarget Priority Engine and Zendesk Chat
    Feature
    TechTarget Priority Engine
    7.5
    8 Ratings
    7% below category average
    Zendesk Chat
    -
    Ratings
    Web Personalization7.06 Ratings00 Ratings
    3rd party intent signals10.08 Ratings00 Ratings
    Downstream intent signals5.74 Ratings00 Ratings
    Account identification10.08 Ratings00 Ratings
    Buyer journey tracking10.08 Ratings00 Ratings
    Revenue forecasts4.03 Ratings00 Ratings
    Audience segmentation5.55 Ratings00 Ratings
    Conversion optimization5.36 Ratings00 Ratings
    Content Syndication10.06 Ratings00 Ratings
    Chat Analytics and Reports
    Comparison of Chat Analytics and Reports features of TechTarget Priority Engine and Zendesk Chat
    Feature
    TechTarget Priority Engine
    -
    Ratings
    Zendesk Chat
    8.4
    5 Ratings
    3% below category average
    Chat history and transcripts00 Ratings8.05 Ratings
    Chat reporting00 Ratings8.65 Ratings
    Chat and web analytics00 Ratings8.54 Ratings
    Best Alternatives
    TechTarget Priority EngineZendesk Chat
    Small Businesses
    No answers on this topic
    Olark
    Score10 out of 10
    Medium-sized Companies
    Bombora
    Score8.8 out of 10
    Zoho SalesIQ
    Score9.7 out of 10
    Enterprises
    Bombora
    Score8.8 out of 10
    Genesys DX (discontinued)
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    TechTarget Priority EngineZendesk Chat
    Likelihood to Recommend
    10.0
    (16 ratings)
    8.6
    (23 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.0
    (1 ratings)
    Usability
    10.0
    (1 ratings)
    7.0
    (5 ratings)
    Support Rating
    7.7
    (2 ratings)
    8.4
    (3 ratings)
    User Testimonials
    TechTarget Priority EngineZendesk Chat
    Likelihood to Recommend
    TechTarget
    TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.
    Incentivized
    Read full review
    Zendesk
    Zendesk Chat is suited for all the support teams that provide real-time assistance. Like if someone wants to block the debit/credit card, it is a high-priority case that needs real-time assistance. Whereas issues like close my account, and invoice request doesn't need real-time assistance, where Zendesk tickets support will be perfect.
    Read full review
    Pros
    TechTarget
    • Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
    • I don't know of another alternative source, but TechTarget provides data on content that people are researching.
    • TechTarget provides current tech stack for companies that I'm researching.
    Incentivized
    Read full review
    Zendesk
    • Extremely fluid chat interface allows for easy communication.
    • It can be used directly on a website page or as a widget.
    • Allows the end user to translate the chat into their own native language.
    • Notifies you with pending chats via on-screen notifications and sound effects.
    Read full review
    Cons
    TechTarget
    • It is not particularly intuitive
    • Too many steps to get where I need to go
    • Needs to provide more depth to help determine urgency and intent to buy
    • Response rate from contacting leads based on search behaviors was almost nil. This may be partially due to messaging on our end.
    Incentivized
    Read full review
    Zendesk
    • Linking with a telephone, so the agent is only working on 1 channel at a time
    • More simplified way to create and use templates
    • Link users who may have provided us a new/different email from what we have on file for them
    Read full review
    Likelihood to Renew
    TechTarget
    No answers on this topic
    Zendesk
    Due to staffing issues, we have temporarily stopped offering chat as an available channel. We're also interested in the best ways to integrate chat with our FAQs and AI to provide quick responses, either during off-hours or prior to speaking with a live agent. I've also found that reporting is rather limited where some of the interesting and useful data made available and visible during the chat cannot be pulled post-chat; it would be great to pull a high-level report so we can analyze this data.
    Read full review
    Usability
    TechTarget
    Usability is great, we would love to see how strong the intent is for every keywords
    Incentivized
    Read full review
    Zendesk
    As mentioned previously, it's a clunky product that lacks user-friendliness. It feels old and behind the times compared to other products we have used. The inability to have a wrap-up time before a new chat comes in is also a big issue for our team.
    Incentivized
    Read full review
    Support Rating
    TechTarget
    I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.
    Incentivized
    Read full review
    Zendesk
    Getting assistance and/or troubleshooting anything with Zendesk can be quite frustrating. In my years of experience with Zednesk, I have almost never found the answer to my question without going through multiple articles, ultimately getting frustrated and reaching out to our contact for more assistance. So for a consumer, the support is not as relieving as Zendesk Chat is to our customers in getting the questions answered by us.
    Incentivized
    Read full review
    Alternatives Considered
    TechTarget
    TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread
    Incentivized
    Read full review
    Zendesk
    Zendesk Chat is far more user friendly than some of the other competitors on the market. It has a very all the features that you require to ensure your customers are contacted in 'real time'. Its main tools include a live chat interface for quick communication, customisable chat widgets to fit your brand, mobile responsiveness for all devices, and canned responses for common questions. The platform can also start chats based on visitor actions, like time on a page or exit intent. A real must for any leading company
    Incentivized
    Read full review
    Return on Investment
    TechTarget
    • It is best when used in conjunction with all of our other tooling and not used alone
    • It has enabled my team to have a better feel for what is happening at a prospect's company
    • It sometimes consumes too many hours in the day waiting on data to load, and time is wasted toggling between pages
    Incentivized
    Read full review
    Zendesk
    • Positive impact - Compared to our old system, this newly updated system provides features and functionality that has increased our agent productivity and provided customer insight like we've never had before. This has resulted in fewer hold times and higher customer satisfaction.
    • Negative impact - Our reporting team still struggles with obtaining the right information from time to time with the chats. This leads to loss of productivity and more resources dedicated to reporting.
    • Positive impact - Due to Zopim's embed, we are able to more successfully place them on the appropriate self-service portals and pages, reaching a larger audience, and being more readily available to answer our client's questions. This has resulted in an increase in our self-service portal usage, driving down the phone and email support channels, which in turn reduces support costs.
    Incentivized
    Read full review
    ScreenShots

    Zendesk Chat Screenshots

    Screenshot of How Zopim Chat Widget looks on the website.Screenshot of This is how the chat window looks like to your visitorsScreenshot of This is a screenshot of the visitor list.Product screenshot