Toad Data Point vs. Cyfe, by Traject

Appropriate for general querying and some DBA work. It's the universal least-offensive solution for most environments - not best of breed, but not subject to unusual/extensive requirements. It just works. On the other hand, some functionality (e.g. data import/export, snippets) are perfunctory and minimal and seem to be either difficult or impossible to automate. If you need to streamline those operations, you'll be forced to rely on third-party solutions that mostly work on top of (instead of with) TOAD.

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Cyfe might be for you if you are looking for a cost-effective way to display all of your marketing metrics in one place. If you are looking for a detailed, fine-tuned, niche, or extremely specific metrics, this might not be the best solution. Cyfe is good for a general health check-up of marketing, but not a finely tuned examination.

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• Export data into excel.
• Export data into excel using a pivot table functionality.
• Navigation between windows is intuitive and easy to understand.
• Good for SQL novices and experts alike.

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• Has preset metric groups that pull similar stats together in one "bucket" saving you the time of setting up each stat-line one by one
• Allows you to easily adjust the timeframe for what stats you want to see, so you can find YOY stats or just last month's stats rather quickly
• Colored visualizations of stats make it easy to notice when campaigns are taking off

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• The workflow is a relatively new feature. Quest is adding additional functionality and the workflows are useful now.
• Would be nice if the 'Automate' feature was a bit easier to use.
• Would be nice if some of the SQL Editor features in the traditional interface worked better in the new workflow interface (although, these are being fixed with each release).
• Would be nice if there were fewer releases.

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• I'd love to see additional functionality to customize colors. The light/dark option is very nice, but a little more flexibility in the colors would go a long way, especially if it was possible at the dashboard level rather than just the account level. Along the same lines, being able to customize the charts a little more, for example being able to show an x-axis on single data type graphs, could make them easier to read in some cases.
• Being able to choose to report on converted clicks or conversions in AdWords would be helpful.
• Needs the ability to show the date range on the shared URL dashboards. Would be even better if the date range was adjustable on that view, too.

It has become a part of our internal tools so unless a competitor comes out with similar functionality as a similar price point it is unlikely that we would not renew. One area that would cause us not to renew would be if a competing service came out with more third-party integrations that match our needs. Price at this point is no longer an issue as it would allow us to automate a somewhat manual process that we have now connecting Cyfe widgets to Google Sheets.

I find Toad Data Point easy to use for both the novice and the experienced business analyst. If all you desire is to access data and create spreadsheets...this is a snap. Toad Data Point actually has cool data analysis features built into it. The newer workflow interface makes automating steps a snap

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I gave it a rating of 7 because it does a good job at what it does, but there are missing that are missing which I would have benefited from. For instance, if I was able to drill down more on the specific metrics I was able to see, that would have been helpful.

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Because I had a very minor question and I was able to speak directly to the founder through LinkedIn and through email. I know that as they grow this may not always be an option but the fact that he made himself available to answer my questions said a lot about his passion for the product.

Cyfe is a 15 minutes implementation, then some time to get your data sources created. This is an easy one person job that will not result in down time or unnecessary wasted man hours.

Although Toad and UltraEdit are both great products, from an SQL standpoint Toad is a much better editor and troubleshooter.

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The Salesforce dashboard is comparably flexible and intuitive, but designed more to its internal CRM focus. SumAll shares the social media dashboard capabilities, but lacks all others. Its interesting feature is side-by-side graph analysis for cross-channel performance. Cyfe might borrow from SumAll's default weekly email summary of performance from the dashboard, but implementation could be too complex. Nuvi dashboard is exclusively for social media marketing, but lacks Cyfe's flexibility for third party integration and window customization settings.

• It is the least common denominator - not particularly optimized for our environment or workflows.
• Hangs or slowdowns add anywhere from 5% - 7% for projects utilizing large/complicated data setts. (This could be due to other IT-imposed constraints and not entirely due to TOAD.)
• Trying to perform some operations requires reading documentation and experimenting in order to figure out the TOAD-specific approaches and commands.
• It just works (when we understand it). Updates don't break things and things don't suddenly start behaving differently. Best of all, we don't mysteriously lose functionality.

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• Cyfe allows us to provide real time data to our clients
• Cyfe allows us to provide detailed analytics to our clients showing actual results
• Cyfe reduced our need to provide monthly "reports" to our marketing clients
• Cyfe allows us to have better situational awareness and know what is going on throughout our multiple organizations