TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Twilio SendGrid

    Score6.6 out of 10
    N/ATwilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…

    $15

    per month

    Zoho One

    Score9.1 out of 10
    N/AZoho One is a suite product from Zoho Corporation, that combines their sales and marketing application, and also gives organizations a comprehensive set of tools to organize finances, track payables, and manage bills and expenses.

    $45

    per month per employee

    Pricing
    Twilio SendGridZoho One
    Editions & Modules
    Basic
    $15
    per month
    Advanced
    $60
    per month
    Free
    Free
    All Employee Pricing
    $444
    per year per employee (Must purchase license for ALL employees)
    Flexible User Pricing
    $1080
    per year Licenses for any no. of users
    Offerings
    Pricing Offerings
    Twilio SendGridZoho One
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Month-to-month plans available.
    More Pricing Information
    Community Pulse
    Twilio SendGridZoho One
    Considered Both Products
    Twilio
    No answer on this topic
    Zoho
    No answer on this topic
    Key User Insights
    Would buy again
    75%
    Would buy again
    15 Answers
    92%
    Would buy again
    11 Answers
    Delivers good value for the price
    72%
    Delivers good value for the price
    13 Answers
    92%
    Delivers good value for the price
    11 Answers
    Happy with the feature set
    70%
    Happy with the feature set
    14 Answers
    92%
    Happy with the feature set
    11 Answers
    Lived up to sales and marketing promises
    65%
    Lived up to sales and marketing promises
    13 Answers
    92%
    Lived up to sales and marketing promises
    11 Answers
    Implementation went as expected
    70%
    Implementation went as expected
    14 Answers
    82%
    Implementation went as expected
    9 Answers
    Features
    Twilio SendGridZoho One
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Twilio SendGrid and Zoho One
    Feature
    Twilio SendGrid
    6.8
    50 Ratings
    17% below category average
    Zoho One
    -
    Ratings
    WYSIWYG email editor9.337 Ratings00 Ratings
    Dynamic content6.740 Ratings00 Ratings
    Ability to test dynamic content4.438 Ratings00 Ratings
    Landing pages8.024 Ratings00 Ratings
    A/B testing9.330 Ratings00 Ratings
    Mobile optimization8.938 Ratings00 Ratings
    Email deliverability reporting5.050 Ratings00 Ratings
    List management4.744 Ratings00 Ratings
    Triggered drip sequences4.624 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Twilio SendGrid and Zoho One
    Feature
    Twilio SendGrid
    6.1
    50 Ratings
    22% below category average
    Zoho One
    8.5
    9 Ratings
    12% above category average
    Dashboards4.648 Ratings8.59 Ratings
    Standard reports5.148 Ratings8.59 Ratings
    Custom reports8.631 Ratings8.69 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Twilio SendGrid and Zoho One
    Feature
    Twilio SendGrid
    8.2
    12 Ratings
    1% above category average
    Zoho One
    -
    Ratings
    URL Validation7.911 Ratings00 Ratings
    Link Tracking7.512 Ratings00 Ratings
    Image Validation8.29 Ratings00 Ratings
    Inbox Display8.011 Ratings00 Ratings
    Email Accessibility Tools9.012 Ratings00 Ratings
    Spelling and Grammar Check8.19 Ratings00 Ratings
    Spam Testing8.111 Ratings00 Ratings
    Email Previews9.112 Ratings00 Ratings
    Payroll Management
    Comparison of Payroll Management features of Twilio SendGrid and Zoho One
    Feature
    Twilio SendGrid
    -
    Ratings
    Zoho One
    9.5
    4 Ratings
    23% above category average
    Pay calculation00 Ratings9.73 Ratings
    Benefit plan administration00 Ratings9.24 Ratings
    Direct deposit files00 Ratings9.73 Ratings
    Customization
    Comparison of Customization features of Twilio SendGrid and Zoho One
    Feature
    Twilio SendGrid
    -
    Ratings
    Zoho One
    8.4
    7 Ratings
    11% above category average
    API for custom integration00 Ratings8.57 Ratings
    Plug-ins00 Ratings8.47 Ratings
    Security
    Comparison of Security features of Twilio SendGrid and Zoho One
    Feature
    Twilio SendGrid
    -
    Ratings
    Zoho One
    9.2
    9 Ratings
    9% above category average
    Single sign-on capability00 Ratings9.49 Ratings
    Role-based user permissions00 Ratings8.99 Ratings
    General Ledger and Configurable Accounting
    Comparison of General Ledger and Configurable Accounting features of Twilio SendGrid and Zoho One
    Feature
    Twilio SendGrid
    -
    Ratings
    Zoho One
    7.5
    6 Ratings
    3% below category average
    Accounts payable00 Ratings8.06 Ratings
    Accounts receivable00 Ratings8.26 Ratings
    Global Financial Support00 Ratings7.34 Ratings
    Primary and Secondary Ledgers00 Ratings6.03 Ratings
    Journals and Reconciliations00 Ratings7.54 Ratings
    Configurable Accounting00 Ratings8.04 Ratings
    Standardized Processes00 Ratings7.86 Ratings
    Inventory Management
    Comparison of Inventory Management features of Twilio SendGrid and Zoho One
    Feature
    Twilio SendGrid
    -
    Ratings
    Zoho One
    9.4
    4 Ratings
    17% above category average
    Inventory tracking00 Ratings9.34 Ratings
    Automatic reordering00 Ratings9.23 Ratings
    Location management00 Ratings9.74 Ratings
    Order Management
    Comparison of Order Management features of Twilio SendGrid and Zoho One
    Feature
    Twilio SendGrid
    -
    Ratings
    Zoho One
    8.9
    7 Ratings
    12% above category average
    Pricing00 Ratings9.17 Ratings
    Order entry00 Ratings9.26 Ratings
    Credit card processing00 Ratings9.44 Ratings
    Cost of goods sold00 Ratings9.14 Ratings
    Order Orchestration00 Ratings7.92 Ratings
    Subledger and Financial Process
    Comparison of Subledger and Financial Process features of Twilio SendGrid and Zoho One
    Feature
    Twilio SendGrid
    -
    Ratings
    Zoho One
    7.5
    7 Ratings
    1% below category average
    Billing Management00 Ratings7.37 Ratings
    Cash and Asset Management00 Ratings7.14 Ratings
    Travel & Expense Management00 Ratings8.75 Ratings
    Budgetary Control & Encumbrance Accounting00 Ratings8.25 Ratings
    Period Close00 Ratings6.44 Ratings
    Project Execution Management
    Comparison of Project Execution Management features of Twilio SendGrid and Zoho One
    Feature
    Twilio SendGrid
    -
    Ratings
    Zoho One
    8.0
    6 Ratings
    12% above category average
    Project Planning and Scheduling00 Ratings9.56 Ratings
    Task Insight for Project Managers00 Ratings8.66 Ratings
    Project Mobile Functionality00 Ratings6.35 Ratings
    Definable Resource Pools00 Ratings7.54 Ratings
    Grants Management
    Comparison of Grants Management features of Twilio SendGrid and Zoho One
    Feature
    Twilio SendGrid
    -
    Ratings
    Zoho One
    9.5
    2 Ratings
    24% above category average
    Award Lifecycle Management00 Ratings9.52 Ratings
    Procurement
    Comparison of Procurement features of Twilio SendGrid and Zoho One
    Feature
    Twilio SendGrid
    -
    Ratings
    Zoho One
    8.0
    3 Ratings
    12% above category average
    Bids Analyzed and Compared00 Ratings8.83 Ratings
    Contract Authoring00 Ratings7.52 Ratings
    Contract Repository00 Ratings7.52 Ratings
    Requisitions-to-Purchase Orders Integrated00 Ratings8.01 Ratings
    Supplier Management00 Ratings8.03 Ratings
    Risk Management
    Comparison of Risk Management features of Twilio SendGrid and Zoho One
    Feature
    Twilio SendGrid
    -
    Ratings
    Zoho One
    9.1
    4 Ratings
    30% above category average
    Risk Repository00 Ratings9.12 Ratings
    Control Management00 Ratings9.33 Ratings
    Control Efficiency Assessments00 Ratings8.13 Ratings
    Issue Detection00 Ratings9.62 Ratings
    Remediation and Certification00 Ratings9.62 Ratings
    Logistics
    Comparison of Logistics features of Twilio SendGrid and Zoho One
    Feature
    Twilio SendGrid
    -
    Ratings
    Zoho One
    8.3
    2 Ratings
    17% above category average
    Transportation Planning and Optimization00 Ratings9.01 Ratings
    Transportation Execution Management00 Ratings8.01 Ratings
    Trade and Customs Management00 Ratings8.01 Ratings
    Fulfillment Management00 Ratings8.72 Ratings
    Warehouse Workforce Management00 Ratings8.01 Ratings
    Manufacturing
    Comparison of Manufacturing features of Twilio SendGrid and Zoho One
    Feature
    Twilio SendGrid
    -
    Ratings
    Zoho One
    8.4
    1 Ratings
    12% above category average
    Production Process Design00 Ratings8.01 Ratings
    Production Management00 Ratings8.01 Ratings
    Configuration Management00 Ratings9.01 Ratings
    Work Execution00 Ratings8.01 Ratings
    Manufacturing Costs00 Ratings9.01 Ratings
    Supply Chain
    Comparison of Supply Chain features of Twilio SendGrid and Zoho One
    Feature
    Twilio SendGrid
    -
    Ratings
    Zoho One
    8.5
    3 Ratings
    15% above category average
    Forecasting00 Ratings7.32 Ratings
    Inventory Planning00 Ratings9.01 Ratings
    Performance Monitoring00 Ratings9.32 Ratings
    Product Lifecycle Management
    Comparison of Product Lifecycle Management features of Twilio SendGrid and Zoho One
    Feature
    Twilio SendGrid
    -
    Ratings
    Zoho One
    8.5
    1 Ratings
    14% above category average
    Proposal Management00 Ratings9.01 Ratings
    Product Master Data Management00 Ratings8.01 Ratings
    Best Alternatives
    Twilio SendGridZoho One
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Intuit Enterprise Suite
    Score9 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Acumatica
    Score8.8 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Microsoft Dynamics AX (discontinued)
    Score4.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Twilio SendGridZoho One
    Likelihood to Recommend
    4.7
    (61 ratings)
    9.4
    (12 ratings)
    Likelihood to Renew
    7.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    4.9
    (8 ratings)
    8.9
    (10 ratings)
    Support Rating
    3.0
    (9 ratings)
    5.5
    (1 ratings)
    User Testimonials
    Twilio SendGridZoho One
    Likelihood to Recommend
    Twilio
    If you're prepared to build out your whole staff UX, audience creation, email production, and analytics on your own using API, this tool may have that flexibility. If you require a sturdy drag and drop production tool, this tool has it but at the expense of a lot of other critical functionality. Out of the box analytics/reporting, is extremely limited. Complex queries, even something like pulling those who haven't engaged in email within a certain time period, is clunky. If you require any support at all, this is not the tool for you. I'm a deliverability consultant and have used many of the top email marketing tools and SendGrid has been extremely difficult for my team. I do not recommend it. Shiny and bright during sales, pretty disappointing thereafter.
    Read full review
    Zoho
    Zoho One helps me to create and document each of my closures by creating deals. Zoho One helps me to generate reports, which helps me to track my contact. Zoho One helps me on creating tasks and reminds me to get it done on time. Zoho One keeps each steps and actions I took from lead to a deal.
    Incentivized
    Read full review
    Pros
    Twilio
    • Managing email lists / audiences is easy with features like groups and segments.
    • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
    • Provides clear / easy-to-read analytics of email campaigns.
    • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
    Incentivized
    Read full review
    Zoho
    • Customized dashboards
    • Easy to see the kpis for different aspects of my business
    • And offers a consolidation of CRM campaign and other applications without having to use other technologies from other companies so it's great to consulate consolidated
    • The analytics is great what else
    • Collaboration tools are excellent
    Incentivized
    Read full review
    Cons
    Twilio
    • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
    • Helping with warming up our dedicated IP for the best-sending score.
    • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
    • Transactional email sequences would be a huge plus.
    • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
    • Better reporting and split reporting between transactional and marketing emails.
    Incentivized
    Read full review
    Zoho
    • In my opinion, SUPPORT IS AWFUL!!!
    • If you want to get in touch with a support representative, your best bet is to call the sales number and demand to speak with an agent.
    • Each of the tools operates in a silo, from a support perspective. Some applications, like books, have chat-based support and others require an e-mail.
    • In my experience, expect any e-mail to the main support e-mail to go unanswered.
    • The first year of support was great, but after we renewed for the second year, it has become terrible.
    Read full review
    Usability
    Twilio
    It is usable but needs improvement in overall user experience and ease of use. A new joinee/anyone new to the tool would need more tarining currently before he can use the platform seamlessly. The set-up to value realization time for Twilio SendGrid customers is generally high because of this concern.
    Incentivized
    Read full review
    Zoho
    We've been a long time user and are always tweaking our automation to gain efficiencies while improving our service levels. It's pretty easy to come up with what you want to do and then do it yourself. Though, if you're looking to do some really tricked out automations, use of a Zoho Consultant would be a better idea as you'll get exactly what you need much quicker.
    Incentivized
    Read full review
    Support Rating
    Twilio
    Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
    Incentivized
    Read full review
    Zoho
    Support is great as a customer, as a partner I get moved to that team more often and find issues in the support being provided. It also appears that the support agents do not take into account all the information provided and default back to the "step 1 of the playbook" instead of taking into account the business reason the support is being requested and understanding the steps already taken.
    Incentivized
    Read full review
    Alternatives Considered
    Twilio
    Sendgrid has a lot of features that other providers have and a few more - like the dynamic template builder, which AWS SES doesn't have. We choose the provider based on the scenario of use and the provider we're using. If we're going to be making regular changes to a template, then we'd go with Sendgrid, as the changes will be easier to make and don't necessarily require developer intervention.
    Incentivized
    Read full review
    Zoho
    There is nothing quite close to what Zoho offers with Zoho One in terms of breadth and depth of applications integrated together as a single product. Also, you get to manage a single license and user management on Zoho One, whereas you would need to work with multiple vendors and also simultaneously take care of billing and contract management with all of them. It is much easier with Zoho One
    Incentivized
    Read full review
    Return on Investment
    Twilio
    • As it was cheaper than the transactional service we previously used, it saved costs.
    • The API was relatively easy to work with so it helped us ship the service and test it quickly.
    • We still use the transactional email service, even though we recognize its limits as it meets our immediate needs.
    Incentivized
    Read full review
    Zoho
    • It is hassle-free to access, which saves you a lot of time and manual effort to get the data accessible.
    • Lead status and follow-ups in one place- what you require is a paradise for the Sales team.
    • Reduces the work of HR a lot.
    Incentivized
    Read full review
    ScreenShots