TYPO3 vs. VerticalResponse

TYPO3 is great if you need to connect some systems in company to work together: like ecommerce + CRM + ERP + MRP and build an Extranet for partners/dealers where they can order your products, see particular BOM (bill of material), paid/unpaid invoices and use email marketing on top of it. You can do it but keep in mind that you will need a dedicated hosting, well organized admin(s) and some handwritten code. For simple blog TYPO3 is also a good choose, but WP would be better I think.

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For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing

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• open source - do what you want, and even if you dont know how to do it - someone will do it for you
• more secure than others (Joomla, WP, Drupal) - thanks to dedicated Typo3 Security Team
• modularity and diversity - a lot of plugins/extensions
• workflow and user roles - feel free to build a workflow templates ie. for documents routing
• assets management - no matter is it a video, audio or text file, you can REALLY manage it.
• typoscript language - sometimes JS is not enough

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• I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
• We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
• The dashboard is functional and easy to find when you need with a quick search.

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• compared do Wordpress - far less community support
• when you run a simple blog - it is simple as piece of cake. But if it is a large news site, with many user roles, extensions and permissions - it may be hard to find an admin that will organize and keep that stuff working.
• server resources: so you want performance and speed with all that modules enabled? make sure that you have dedicated server in most cases. WP works much better here.

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• The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
• Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.

Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.

I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Never had an issue with uptime

No issues

At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor

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Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand

Salesforce integration never worked right. We had to abandon.

• more complex and elastic revoke system (undoing changes for multi-administrator systems) PHP/JS and TypoScript language
• LTS - long ter msupport (bugfixes and updates)
• usage rights and permissions (much more advanced thatn in WP/Joomla)
• separation of design and content (in WP also but here is complex)
• many plugins to integrate with external systems
• several portals may be operated from a single admin/install

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In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.

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• + 1 platform that handles connections to 11 external systems (CMS, CMR, ERP, MRP, accounting, controlling, email marketing etc.)
• + still lower TCO than commercial systems (Oracle, Microsoft)
• + LTS - long term support - can provide you an updates or bugfixes
• - resource consuming (forget about shared hosting in large projects)

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• We were able to blast out promotions our company was having to customers which created an increase in business.
• By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
• Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info