Ubersuggest vs. WordStream

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Ubersuggest
Score 8.8 out of 10
N/A
UberSuggest is a search engine optimization software solution offered by NP Digital.N/A
WordStream
Score 6.9 out of 10
N/A
Wordstream, the eponymous offering from the company in Boston, MA, provides a free tool for analyzing performance "grading" an Adwords campaign, beyond which, Wordstream Advisor provides (for a fee, though a free trial is available) recommendations to optimize a paid advertising campaign on Google, Bing, and Yahoo! search engines, and place ads. Beyond the platform, Wordstream also offers full account management services, for outsourcing one's campaign, and white labeling for…N/A
Pricing
UbersuggestWordStream
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
UbersuggestWordStream
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
UbersuggestWordStream
Features
UbersuggestWordStream
SEO
Comparison of SEO features of Product A and Product B
Ubersuggest
8.6
9 Ratings
11% above category average
WordStream
-
Ratings
Keyword analysis9.59 Ratings00 Ratings
Backlink management9.08 Ratings00 Ratings
SERP ranking tracking9.09 Ratings00 Ratings
Page grader9.58 Ratings00 Ratings
Competitive analysis9.08 Ratings00 Ratings
Site audit / diagnostics8.59 Ratings00 Ratings
Site recommendations8.58 Ratings00 Ratings
Task management6.05 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Ubersuggest
8.3
6 Ratings
9% above category average
WordStream
-
Ratings
Local SEO6.05 Ratings00 Ratings
Social SEO7.55 Ratings00 Ratings
Mobile SEO10.05 Ratings00 Ratings
Global SEO9.56 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Ubersuggest
8.0
7 Ratings
5% below category average
WordStream
-
Ratings
Multi-domain support7.56 Ratings00 Ratings
Integration with web analytics tools8.57 Ratings00 Ratings
Best Alternatives
UbersuggestWordStream
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Serpstat
Serpstat
Score 9.1 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
LocaliQ
LocaliQ
Score 8.8 out of 10
Enterprises
Conductor
Conductor
Score 9.2 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
UbersuggestWordStream
Likelihood to Recommend
9.0
(10 ratings)
9.1
(23 ratings)
Likelihood to Renew
10.0
(1 ratings)
9.0
(3 ratings)
Usability
9.0
(3 ratings)
-
(0 ratings)
Availability
10.0
(1 ratings)
-
(0 ratings)
Performance
10.0
(1 ratings)
-
(0 ratings)
Support Rating
10.0
(3 ratings)
9.6
(5 ratings)
Online Training
10.0
(1 ratings)
-
(0 ratings)
Implementation Rating
10.0
(1 ratings)
-
(0 ratings)
Configurability
10.0
(1 ratings)
-
(0 ratings)
Ease of integration
10.0
(1 ratings)
-
(0 ratings)
Product Scalability
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
UbersuggestWordStream
Likelihood to Recommend
NP Digital
Ubersuggest is well suited for people who needs to conduct a basic keyword research to rank content in google. Whoever, the tool can be limited for people with more expertise and SEO knowledge. Nevertheless, having more free tools than other similar platforms, I recommend it to those who are starting in SEO.
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Gannett
Do you currently use Google AdWords to drive new business for your website? Then you need WordStream. The best scenario where it has helped me is time. I used to spend easily 20 hours a week analyzing data, making minor changes, adjusting budgets, trying to just master Google AdWords! But now I'm able to spend maybe 2-3 hours a week on Google AdWords and put the rest of my attention on other responsibilities. WordStream has mastered making my time more efficient.
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Pros
NP Digital
  • Monitoring broken links - helps optimise your Google ranking
  • Researching hashtags and keywords for website and social media to keep relevant
  • Researching competitor keywords to get a competitive advantage
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Gannett
  • Definitely go with a consultant. It amazed me how quickly our consultant was able to understand our business and what we sell. He was the best resource for our newly-digitized marketing team.
  • The negative keywords section was a hugely helpful tool. It saved us from so much unnecessary spend while making it easy to add negatives.
  • How quickly changes implemented were updated on AdWords was amazing. It's live, so no lag and unnecessary spend.
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Cons
NP Digital
  • Improve the user interface.
  • Speed up the Ubersuggest platform because it loads many unnecessary graphical elements or tooltips when the user looks for data.
  • Improve keyword research for other languages than English.
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Gannett
  • While the basic tools are pretty simple to use, the platform is actually pretty expansive and I don't feel like I've taken advantage of it (yet) as much as I could. It does require some training to get up to speed.
  • Support for Display ad campaigns is limited - this is mainly used as a way to optimize Search campaigns.
  • Reporting. I find the reporting setup to be a bit confusing and still rely on other sources for building out reports on our Adwords performance (Adwords itself and Google Analytics).
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Likelihood to Renew
NP Digital
Ubersuggest offers everything related to SEO in a single platform. I need it to improve my ranking on search.
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Gannett
Affordable, useful, informative, easy to use, continually updating and staying current
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Usability
NP Digital
It's really easy to use. The interface is nice and tidy, and the learning curve is low. So it's a tool that's accessible for everyone. If not, there are plenty of guides in the tool itself or on the website. You can easily make lists and export data for use or to share, connect Google Drive, and go work with a team.
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Gannett
No answers on this topic
Support Rating
NP Digital
They have a lot of information on their website, and also training and contact options in the tool. So you can learn on the go while trying the tool. And if you are stuck, support reacts really fast--sometimes the same day, sometimes the next day due to time zones. Payment is easy and easy to cancel.
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Gannett
I have not had any experience with the customer support team for platform issues, but the account representative checks in with us often and is always available to answer questions. We will usually get on quarterly review calls so that she can share any new updates to the platform and answer questions.
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Online Training
NP Digital
Ubersuggest offers lots of free training on how to use the platform and digital marketing in general. The content is super useful.
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Gannett
No answers on this topic
Alternatives Considered
NP Digital
Very good and easy for those starting out. There are other more robust and better featured products, but they are more expensive. The others also have phone support options, which I have found very useful in the past. For larger companies I would probably look at someting else, but Ubersuggest is good for most SMBs
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Gannett
WordStream is a little different from the competition. There are much more expensive solutions that manage the account for you with more features (Kenshoo, Marin, etc) and there are cheaper solutions out there that offer some of the features that WordStream provides; however, if a marketer wants to personally manage an account with some aided help than WordStream provides a great, cost-effective solution
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Return on Investment
NP Digital
  • Has helped with keeping our blog topics fresh for clients.
  • We're able to keep track of SEO performance for clients who don't want to shell out for expensive SEO tools.
  • The site audit function has helped us to sell website redesigns as well as SEO packages.
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Gannett
  • I've already noted the time savings that WordStream has provided - at leats 5 hours a week (and I like to think that my time is pretty expensive/worth it).
  • Wordstream has paid for itself already, simply in removing junk from our AdWords account - junk keywords, junk AdWords groups, junk matching.
  • I think we'll find, over more time, that Wordstream will continue to provide outstanding value in dropping our CPA - once Google register sthe lack of junk, our CPC will continue to go down.
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ScreenShots