VerticalResponse vs. WinMan ERP Software

For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing

Incentivized

Winman ERP is well suited to our business and we have not felt the need to look further. The great strength for us is the MRP facility but each business is unique and must make it's own assessment. The accounting side just works - nothing to add here.

• I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
• We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
• The dashboard is functional and easy to find when you need with a quick search.

Incentivized

• MRP - our inventory forecasting is done within Winman using the MRP facility. This allows us to place timely orders with our suppliers.
• Inventory transfers and value uplifts (to reflect actual landed cost) are simply catered for and fully integrated into the accounting system.
• Integration with our website ensures that accurate data flows throughout the whole process.

• The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
• Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.

• Having used Winman ERP for a long time now it fully suits our needs.

Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.

I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much

Incentivized

Never had an issue with uptime

No issues

At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor

Incentivized

My few queries are answered promptly.

Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand

Salesforce integration never worked right. We had to abandon.

As with any business project, a clear plan with clearly defined outcomes is key.

In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.

Incentivized

Having used Winman ERP for many years through various iterations we have not felt the need to look elsewhere

• We were able to blast out promotions our company was having to customers which created an increase in business.
• By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
• Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.

Incentivized

• The key thing is to be able to do more with less people, removing as much repetitive work as possible.
• More automation allows us to grow the business whilst being able to concentrate on core competencies that cannot be automated such as product development, branding and marketing.
• Inventory planning is simplified through the use of MRP. Top level skus are readily converted into POs for timely component procurement which means we have the best opportunity to fill sales orders.