WebCEO vs. WordTracker

If you are just wanting to have a web page without any idea of wanting to gain exposure for it via Google or social media channels then WebCEO is probably not for you. However, if you are like me and my Graceful Touch blog project where building a stronger and stronger backbone of digital success is important to you then WebCEO is without question your number one place to go.

To get a quick handle on keyword metrics and ideas, this tool really is idea. It is sooooooo much easier to work with than Semrush, which does a lot and is organized, on the whole, rather poorly.

Incentivized

• The on-page optimization tools help a lot in researching competitor keywords, competitor traffic, and backlinks and Google search queries. We are able to compile this data to enhance online content and optimize our promotional channels.
• Keeping track of a wide array of functions with tools that show us what has been done and with percentages of completion. This helps us to share tasks like projects with team members so they can easily see which parts o their work still need attention
• Providing our clients, and our sales crew, with detailed as well as Summary data for explaining to clients what areas of their sites need attention and how their campaigns are succeeding (or lacking) in different geographical areas.

• Over the years I have learned that WordTracker's KEI is particularly good at revealing a keyword's relative value.
• WordTracker finds related search terms which helps us develop a more comprehensive keyword strategy.
• WordTracker also enables practical sorting across columns which helps us select competitive keywords quickly.
• We use WordTracker frequently in our first phases of keyword research and have found it to be very solid.
• This tool provides us with data to support our recommendations for changes that may need to be made to be successful in the SERPs and is also helpful in explaining our overall strategy to our clients.

Incentivized

• Its hard to say any negatives on WEB CEO, probably that there are so many tools to use haha! However as previously mentioned the support team are only a click away to help explain anything.
• The dashboard can be overwhelming with a lot of metrics displayed. This can be customised though to display what you want. The same goes for the menu items, a lot of useful tools! But just have to learn the layout and where everything is located.

• More accurate impression rate per phrase - even if a phrase gets only 15 impressions a month, those impressions might be valuable customers/sales.
• Pricing could be more affordable
• Better explore keywords that indicate a customer is ready to purchase

Incentivized

I didn't even hesitate to renew my subscription to Web CEO. It has become the #1 tool in my arsenal and I use it at work, on my personal projects, everywhere! I literally don't know what I would do if I didn't have access to this software anymore. This software has been crucial in the success of my clients and my websites.

• Good bang for the buck.
• Makes the work flow easier by being able to extract data faster.
• Quick for my team to learn how to use.
• Lots of data. Really really lots of data.
• Good for general SEM and SEO work. Nice overall for nationwide campaigns. Since we are not uber local, no worries on the lack of the data there

In general it is easy to use. Some of the functions take a little getting used to and first time through it is not obvious what needs to be set up first. It would be a great improvement to have a central setup screen where all of the data required by each module could be entered in one go.

Most support networks focus on answering questions as WebCEO does. With my experience with WebCEO, I now call those the average support providers. Then there are the exceptional support providers who really go to the next level in making sure you are taken care of. While WebCEO certainly does this I've decided to remove them from qualifying at this level. Instead, I made a whole new category for their support called extraordinarily amazing. They respond in a timely fashion. Offer great value along the way. But then even have fun what with their unnecessary but great graphics that they include in their support. This is the upper edge of everything and leaves me with a huge smile on my face.

You can start using Web CEO in under 5 minutes so the implementation is very minimal. Simply setup your projects for your sites, hook them up to Google Analytics and your good to go. You can start analyzing data and viewing keyword tracking results in no time at all.

Of course, each of these tools has its pros and cons, but Web CEO provides by far the most insights about your website and your competitors and helps you to take informed action to improve your ranking and site traffic.

I only use WordTracker, rather than the old Google keyword research tool. In my experience, WordTracker is the best keyword analysis tool because it's easy to understand, use, and find the information for which you are looking. I also think WordTracker is the most well known and trusted amongst its competitors

Incentivized

• I would say that as a tool. Web CEO has a decent amount of kick to it. I just think that it is lacking that knockout punch that its competitors have
• The social metrics and competitor metrics are great, they just don#t have that zing to them. I think some GUI tweaks would move Web CEO onto the next level. It is a pity, as Web CEO is one step from greatness.

Incentivized

• WordTracker helped come up with strong keywords for Search Ads which increased click throughs
• Helped maximize the keywords used on client websites and improve the quality of leads coming through