A Comprehensive Site Optimisation Experience
Updated January 25, 2015

A Comprehensive Site Optimisation Experience

Peter Green | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Web CEO Desktop Suite

Overall Satisfaction with Web CEO

We use Web CEO to provide SEO services to our client base. We use it to analyse websites, select keywords, analyse competitors' websites and inform decisions on improving site rankings.
  • Website Analysis
  • Keyword Analysis
  • Site Reports
  • Search engine submission. Sometimes WEB CEO mixes up sites in the reports from search engine submission and mails to the wrong client. We now have to mail all reports separately.
  • We provide much better services to our clients using Web CEO than using our previous methods. More is done by the system, less manually and the overall service we can provide is better.
We looked at several other products, trialled some of them, but Web CEO was more feature rich than many and gave the best ROI of any that we looked at.
Biggest question is to decide whether you want software on your server or to buy software as a service.
We continue to prefer having the database in-house. We are getting good support but the one issues we had has now been satisfactorily resolved through the issue of a new dll. The program now works perfectly.

Using Web CEO

3 - Website Optimisation Team, Web designers.and pre-sales.
We use WebCEO to evaluate content and tags on new and existing sites and as a part of regular website reviews.
We also use WebCEO to evaluate the existing sites of prospects to assess what might be wrong with their existing site as an aid to our sales team
Finally we use WebCEO as an aid to our SEO services
2 - Standard IT support / Knowledge of SEO. The support of the tool falls very much on our regular internal support team and processes but to be fair the amount of support required is very low.
The skills that are required are Analytical Thinking, Knowledge of Windows (in our case Server 2012) and Understanding of email and IP Tags
  • Search Engine Submission
  • Key Word Optimisation
  • Competitor Analysis
  • Checking new sites
  • Changing adword campaigns
  • Supporting pre-sales team with information
  • Offering a greater range of optimisation services
  • As part of a sales campaign
We resell services that we base on our use of Web CEO. It (or something like it) is now an essential part of our business model.

Evaluating Web CEO and Competitors

  • Product Features
  • Product Usability
Looking at alternatives WebCEO had the most comprehensive set of features within our budget range. We want analysis tools and submission tools and WebCEO has both.
The product is easy to use and does not rely on having to do every thing. Analysis can be done for one site, submission for another. The competitor analysis is particularly usefaul
We have a well established software selection process that involves weighted scoring of the most important features - we would do the same again. In future we might select a greater number of products to evaluate to provide greater confidence in the selection, but for a product of this value we are unlikely to carry out protracted trials.

Web CEO Implementation

No. The difficulties were much of our own making. The installation of the software was simple and trouble free but our own initial use was less straightforward and we did not thoroughly think through how certain aspects of the system would be used. Thus we had initial inconsistency between different users of the system, which had to be resolved later.
Change management was a small part of the implementation and was well-handled - Since the implementation of WebCEO we have changed many of our business processes. As a result implementation of a similar solution would be much more smoothly integrated into our normal operating procedures.
  • Transition from test system to live

Web CEO Support

Because we had one longstanding issue that took a long time to be satisfactorily resolved. There seemed to be some difficulty in finding the root cause of the problem but they persevered and eventually a solution was found. It seems that it was a true bug but one that took some tracking down and a new release has solved the issue
Good followup
Knowledgeable team
Problems get solved
Kept well informed
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
Yes - We had a longstanding issue with WebCEO. Their technical team had been looking at it for several months before a solution was found. Everything is now fine.
Their response to the bug has been good and they worked through until it was resolved even though only we had reported it.

Using Web CEO

In general it is easy to use. Some of the functions take a little getting used to and first time through it is not obvious what needs to be set up first. It would be a great improvement to have a central setup screen where all of the data required by each module could be entered in one go.
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Quick to learn
Feel confident using
  • Keyword analysis
  • Search Engine Ranking
  • Seeing a history of reports