Webinato is a webinar tool from omNovia Technologies, a provider of web conferencing software.
$699
Per Room Per Month
Wistia
Score 9.5 out of 10
N/A
Wistia is a video marketing platform that helps teams create, host, market, and measure their videos and webinars. Wistia is used to create professional videos, host webinars, collect and send leads to a connected marketing automation platform. Wistia additionally offers customers support and educational resources.
For companies that want to integrate their videos into actionable steps like behavioral follow up through a CRM, Wistia is the best tool to use. You can automate your systems to track when a video is viewed, engaged with or how long a person has been watching along with heatmaps to show where people were most interested and least interested so you can adjust your videos to optimize their performance.
Aesthetics - in short, there are many competiting softwares and web platforms that have sharper visual qualities and more intuitive design. As the digital divide shrinks, users desire simple, easy-to-learn interfaces. More tech-savvy and higher production quality users will dig deeper for the more granular elements that omNovia supports so well. Also even more customizable webinar environments; perhaps more detailed themes.
Hand in hand with the UI renovaton, I'd suggest a company rebranding. Instead of appealing to the corporate environments, I think the technology and applications omNovia represent can have a much wider use case.
Mobile - going more mobile than omNovia already is. Products like Bambuser and Adobe Connect have a more integrated and intuitive mobile apps that simply out perform OmNovia.
Obtaining embed codes for a significantly large number of videos can be very time consuming as there is no way to automatically pull a report.
Within a project, there is no way to set the list to show a specific number of videos and you may only have a certain number of videos shown unless you click to expand the list and continue to do so.
Once the list is expanded and you click in to a video, when clicking back, the list reloads and you must expand the entire list again which can become very time consuming.
Even though OmNovia offers great products, our recent account rep has been difficult to deal with. We are being charged for services we've never been charged for before. She is responsive and helpful but we were not aware of these additional charges when making our deal with our previous rep.
Wistia is super easy to use and very reliable, anytime a video needs to be updated, the existing media can be replaced, but the url remains the same so anywhere this media is shared or embedded, it is immediately updated. Their support is extremely helpful, and there is very rarely any issues with this product.
Great, simple, usable product. Would have given it higher marks, but sometimes the folders and permissions aren't the most intuitive. Interface for uploading, tagging, describing videos is simple. Sharing is also relatively intuitive. Overall, a clean and simple interface and most of our marketing team had no issues using it. I think it was easier than using Vimeo.
I have never had any technical issues with Wistia. The service is fast and reliable. video play back begins as soon as a few seconds of video have buffered. The stats are accurate and available within a few hours of current use. I have integrated it with Marketo and found that the integration is clean and is easily incorporated into the campaign logic flow. (ex. If the user played more than 50% of the video, do Action-A, otherwise do Action-B.
We have only had to reach out to Wistia support a handful of times in the 4 years we have been using Wistia. They have always been quick to respond and help us solve the problem. The system is self-service so there should be very little to no need to reach out to support on a regular basis.
Having an assortment of licenses at my disposal with different web platform products was key given the clients included embassies, consulates, universities, etc. all over the world in different bandwidth environments, with different media equipment available, etc. omNovia performed well for the users with moderate to high bandwidth and higher quality equipment. Low-bandwith users did use the audio chat function but preferred less intense platforms that allowed for video. Other products: Watchitoo, Adobe Connect, Google Hangout, WebEx, GoTo Meeting.
Wistia is for business. Period. Vimeo has none of the benefits for a business that Wistia offers. The SEO value and SUPER FAST playback speed are essential. Wistia has it all. Personally, I can rarely get thought a video if hosted on Vimeo because of the glitchy playback and slow rendering.
in person networking since OmNovia allows for live events to be streamed. Without this ability we would only have regular webinars and would miss out on the networking opportunity.
Doubled lead capture from lead magnet on website from one year to the next.
Increased email interaction on newsletters when embedding Wistia video thumbnail into email campaigns (10-15% links clicked bumped to 30-40% links clicked).
Can save us about 50+ hours of one-on-one client meeting time per year for pointing clients to video content rather than presenting the same info in a live setting.
