Active campaign, a great choice for startups
Use Cases and Deployment Scope
We're using Active Campaign for all of our email marketing needs/campaigns, and also partly for our marketing automation w/ salesforce.
Pros
- Email campaigns
- Salesforce Integration
- Ux/Ui
Cons
- Support
- Reporting
Likelihood to Recommend
Activecampaign is great for small teams and startups. It's got everything you'd need to execute email campaigns, integrates well with salesforce, and has all the essentials plus some nifty extras - decent reporting, website/email activity per contact (shows in salesforce) and simply, has really great UX/UI, super easy to use and train others on using it.
I can see Active Campaign falling a bit short compared to Marketo and others for enterprise/larger teams. It doesn't have the full marketing automation capabilities that Marketo has (advances logic steps in campaigns, alerts in sfdc, etc) but that being said, Active Campaign covers most of what you'd need. If you're on a big team or at a bigger company (300+) and you're trying to do very advanced marketing automation, Active Campaign may not be the best choice -- but it's definitely a solid choice.
