Need to ramp up your marketing automations?
September 06, 2021

Need to ramp up your marketing automations?

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use it for a client who really wanted to dive into automation! We also build out monthly campaigns and utilize segmentation within Active Campaign. It's only being used by the Digital Marketing Department for this one client so far. It addresses issues in the past of being able to really hone down on triggers for automation. We love how specific we can get!
  • Customer Support
  • Automation
  • Email Builder
  • Sending to more than one segment / list / segment & list combo
  • More triggers the merrier
  • I think there's always improvement in the email builder itself
  • Sometimes the platform is very slow and glitchy
  • Our client has increased sales!
Has way more automation capabilities than Campaign Monitor & Mailchimp - also way better user interface.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

It's great if you're not wanting to pay for a huge CRM system. It's great for smaller businesses - especially ones who want to have a high-caliber digital marketing strategy.

ActiveCampaign Feature Ratings

WYSIWYG email editor
6
A/B testing
6
Mobile optimization
5
Email deliverability reporting
2
List management
4
Triggered drip sequences
7
Event/webinar marketing
6
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
4
Standard reports
4
Custom reports
4
Customizability
6