My favorite email automation solution
September 06, 2021

My favorite email automation solution

Adônis Gasiglia | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We're using ActiveCampaing as an email automation service for our office. I'm the sole user of our business and I'm responsible for both content creation and marketing automation.

Our need was to keep in touch with our email subscribers and to try and close more sales. ActiveCampaign is really helping us to do this, without needing too much maintenance.
  • Email campaign creation
  • Marketing automation
  • Website integration
  • List management
  • Open and click statistics
  • Better sales call response
  • Best ROI even with higher CAC
  • More passive lead interaction
ActiveCampaign is easier to use and has a better cost-benefit than the other two. GetResponse automation is really confusing and the Seninblue platform has the worst usability in general. Being simples to use and having good and scalable prices, I prefer ActiveCampaign.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Pipedrive, Ahrefs, Google Workspace (formerly G Suite), Buffer
ActiveCampaign is great for small businesses that want to keep in touch with their email subscribers. It is low-cost and low-maintenance and any person that is used to WYSIWYG tools will get no hard time to write and publish email campaigns and automation. For me, it is the best tool to nurture your leads and to not "leave money on the table" just by keeping in touch.

ActiveCampaign Feature Ratings

WYSIWYG email editor
7
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
6
List management
6
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
6
Standard reports
6
API
7
Role-based workflow & approvals
Not Rated
Customizability
7
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated