Item: ActiveCampaign
Rating: 9
Author: Paul Greene

Use Cases and Deployment Scope

It is easy to use, easy to design smart-looking emails and launch campaigns. I now use it across all businesses and think it's a staple for the marketing department. A major issue it addresses is saving time through automation and creating simple automation processes which can save you a lot of time and give you a greater chance of getting more leads and sales.

Pros and Cons

Email Design
Mailing List Building
Automations

Groups and segments could be a little bit more user friendly
Different areas of the page could be linked up a bit more, such as personalising emails

Return on Investment

Got more leads which have led onto other steps in sales process
Generated more relationships

Alternatives Considered

Mailchimp

Mailchimp is a decent free solution but its editing capability is quite basic for the untrained. Active Campaign is much more user-friendly, has a much more powerful email creating and editing tool as well as a whole range of useful templates to give you ideas of how your email could look.

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Other Software Used

QuickBooks Self-Employed, Canva, Adobe Illustrator CC

Likelihood to Recommend

It is perfect for setting up new marketing campaigns, building lists, and setting up very targeted campaigns for your market. The analytics are also very important to get data on who has interacted with your campaign and what you should do next with each group. Setting up simple automation like welcome emails or full process marketing funnels is also very useful.

An Active Campaign convert who uses it all the time in business

Software Version

Overall Satisfaction with ActiveCampaign