A marketing automation tool with great value-for-money suited for small and medium businesses
September 06, 2021

A marketing automation tool with great value-for-money suited for small and medium businesses

Pouyan R. Fard | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

Activecampaign is one of the greatest marketing automation tools I have worked with. Activecampaign makes it very easy to communicate with your email list and build lasting relationships with your audience with the power of marketing automation. Email marketing provides a rich set of templates to help you with email design and copywriting. Besides the marketing automation tools takes over the unnecessary manual tasks and helps business owners to build relationships with their audience on autopilot. I am convinced that Activecampaign was an essential tool for my business and I continue using it in our marketing department. Great value for money!
  • Marketing automation
  • Email marketing
  • Marketing analytics
  • Customer service
  • Forms and integrations can be improved
  • Increase in sales
  • Positive return on investment
  • Improving lead generation
  • Relationship building with the audience
  • Better value for money
  • Better pricing per email address
  • Improved marketing automation
  • Better deliverability

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Activecampaign is very useful for email marketing and marketing automation. It integrates with almost all of the well-known website and landing page builder tools and helps the businesses for lead capturing and relationship building on autopilot. The email marketing templates also help companies to great high converting email campaigns. The marketing analytics features also help to improve the conversion rates and sales.

ActiveCampaign Feature Ratings

WYSIWYG email editor
9
Dynamic content
8
Ability to test dynamic content
8
Landing pages
7
A/B testing
8
Mobile optimization
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
9
Lead scoring and grading
8
Data quality management
9
Automated sales alerts and tasks
10
Calendaring
9
Event/webinar marketing
7
Social sharing and campaigns
9
Social profile integration
8
Dashboards
8
Standard reports
9
Custom reports
8
API
10
Role-based workflow & approvals
9
Customizability
8
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
8