Name: Amobee Marketing Platform
Rating: 9.1 (7 reviews)
Author: Amobee

Help Desk

Live Chat

Web and Video Conferencing

Customer Support

AI Development

Functional Testing

Performance Testing

Development

Business Intelligence (BI)

Collaboration

Data Analytics  and BI Services

Dropshipping

Integrated Workplace Management (IWMS)

Intellectual Property (IP) Management

Policy Management

Privacy Policy Generators

Enterprise

Accounting

Online Trading

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Course Authoring

Employee Performance Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

API Management

Cloud Storage

Configuration Management Databases

Consulting and Advisory Services

Container Management

Data Center Virtualization

DevSecOps

Distributed Denial of Service (DDoS) Protection

Fraud Detection

Infrastructure-as-Code (IaC)

Integration Platform as a Service (iPaaS)

Intranet

IoT Device Management

Managed Private Cloud

Network Performance Monitoring

Output Management

Secure Email Gateway

Software Components

System Monitoring

Technology Scouting Software

Tower Servers

Information Technology

A/B Testing

AI Image Generation

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Email Deliverability

Email Marketing

Headless CMS

Marketing Automation

Mobile Advertising

Social Media Advertising

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Government Contracting

Sales Engagement

Sales

Secure Access Service Edge (SASE)

Security

Church Management

Commercial Drone

Dental

Digital Forensics

Geographic Information

Home Health Care

Insurance Claims Management

Physical Therapy

Vertical-Specific

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The Amobee Marketing Platform (formerly Turn) combines Amobee Analytics with its components (the Amobee DMP [formerly Turn DMP] for managing and segmenting customer data, Amobee Brand Intelligence for understanding customer sentiment, its analytics tool Amobee DataMine Analytics [formerly Turn DataMine] and the Amobee Demand Side Platform (DSP), combining to present a highly comprehensive marketing solution.

Personal

Team

Department

Organization

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Amobee Marketing Platform

Data Management Platforms (DMP) are one component of what is often referred to as "Ad Tech" or digital advertising technology. A DMP is a kind of data warehouse that sorts and stores information that is subsequently used by marketers and advertisers. The most typical use is to house structured information from a number of different systems and organizing it at the customer level (if it’s about your customers or prospects), or at the cookie level (if the person is unknown).

Data Management

Amobee

Data Collection

Data collection is important for building a centralized repository of customer, audience, or user data.

Collection of first-party data

Collecting all first-party data (website traffic data, CRM; data, subscription data, social data, etc.) in a centralized place for subsequent analysis.

Collection of third-party data

Third-party (external) data is collected and combined with first-party data.

Access to Third-party Data Providers

Data transfer to ad networks and exchanges for media buys.

Data Classification

Classification of data is organizing it into taxonomies

Audience taxonomy

Software enables construction and organization of site data into a structured taxonomy.

Tag Management

Tag-based audience management to assist with categorizing data into a hierarchical data taxonomy

Data Analysis Dashboard

Dashboard enabling data to be segmented to help reach audiences more precisely.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

DMP Analytics

Campaign Analytics

Dashboard for measuring and comparing campaign performance.

Audience Analytics

Visibility into the performance of different audience segments

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TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

Operating Systems	Unspecified
Mobile Application	No

Amobee Marketing Platform
Formerly Turn

Overview

What is Amobee Marketing Platform?

Pricing

Amobee Marketing Platform

What is Amobee Marketing Platform?

Entry-level set up fee?

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Alternatives Pricing

Clear Analytics

What is Clear Analytics?

AdvancedMiner

What is AdvancedMiner?

Product Details

What is Amobee Marketing Platform?

Amobee Marketing Platform Technical Details

Comparisons

Compare with

Adobe Audience Manager

Basis DSP

Lotame

Piano Audience

Digilant

Accredify

Uncat

Oracle Marketing

Nielsen Marketing Cloud

Iris

OnAudience

1plusX GmbH

Reviews From Top Reviewers

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