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Aprimo

Score9.3 out of 10

57 Reviews and Ratings

What is Aprimo?

Aprimo is a provider of digital asset management and work management solutions. Its content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, organize, govern, and deliver exceptional brand experiences at scale.

Aprimo’s library of connectors provides integration with the applications teams already use, like Salesforce, Microsoft, and Adobe Creative Cloud.

The Aprimo Platform

Digital Asset Management - Aprimo DAM aims to enable organizations to produce higher value content, get content to market faster, enable approved, on-brand omnichannel across channels, and reduce content recreation costs.

Productivity Management - Aprimo Productivity Management supports marketing teams so they can focus on the work that really matters. Plan, work, and execute with agility, get content, campaigns, and experiences to market faster; ensure all in-market activities meet compliance and brand standards, and align marketing with corporate priorities.

Plan & Spend - Aprimo Plan and Spend helps users to accelerate and improve marketing performance by quickly shifting plans, budget, and spend to meet market and customer demands.

Videos

Screenshots

Screenshot of Contextual DAM Experience:
Allows users to see information that they need depending on their use case. Every metadata field is configurable to give DAM users the power to tailor the experience to their needs.
Screenshot of Contextual DAM Experience:
Allows users to see information that they need depending on their use case. Every metadata field is configurable to give DAM users the power to tailor the experience to their needs.
Screenshot of Content Return on Effort: Generates a full picture of how individual pieces of content and campaigns perform across channels.
Screenshot of Aprimo Creative Cloud Connector: Aprimo assets can be browsed and searched directly from Adobe Creative Cloud.
Screenshot of Brand Portal: A homepage view in Aprimo configured to different user groups, or each user can be allowed to configure this space to their own preference. The DAM is navigated from this screen.
Screenshot of Marketing Calendar: Offers a single, integrated view into all planned, in-flight, and in-market activities.
Screenshot of Productivity Management: Standardizes all marketing activities to get campaigns and content to market faster without sacrificing quality or compliance.
Screenshot of side-by-side review, to enable more collaboration and approvals with markup, annotations.

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Screenshot of Contextual DAM Experience: Allows users to see information that they need depending on their use case. Every metadata field is configurable to give DAM users the power to tailor the experience to their needs.

Technical Details

Technical Details
Deployment TypesSaaS
Mobile ApplicationMobile Web
Supported CountriesGlobal
Supported LanguagesEnglish, Spanish, German, French, Italian, Japanese, Portuguese, Chinese (Simplified)

FAQs

What are Aprimo's top competitors?
Adobe Experience Manager, Acquia DAM (Widen), and Bynder are common alternatives for Aprimo.