BigCommerce Reviews and Ratings

Rating: 8 out of 10

Score

8 out of 10

Request a demo

Reviews

461 Reviews

Videos

Great e-commerce solution for small business

Rating: 8 out of 10

Incentivized

February 18, 2026

Use Cases and Deployment Scope

We have used BigCommerce for just over two years for our e-commerce website. Our previous website was hosted on a platform which required significant experience and expertise to effectively manage. We can now manage the required website updates in-house with very little external help required. Our website functions with Avalara to calculate a customers local tax in all countries and provides excellent customer facing usability.

Pros

Catalog management
Customer experience
Simple UI for management of pages

Cons

The link with Acumatica does not handle special characters well, sometimes adding multiple characters where one is supposed to be.
Google ads integration is a bit clumsy.

Likelihood to Recommend

For an e-commerce website this is the easiest to manage that I've used. Limitations on page layout have sometimes been a hassle but that may be due to the theme we've installed.

Verified User

Engineer in Engineering (11-50 employees)

Vetted Review

2 years of experience

Strong commerce capabilities with good support of API

Rating: 7 out of 10

Incentivized

February 18, 2026

Use Cases and Deployment Scope

We use the BigCommerce as e-Commerce. It is reliable cloud platform for e-Commerce. It has strong built in features and provides the faster deployment. It allows selling via multiple channels like web, social platforms and marketplaces. It handles the security and compliances so we do not have to worry about the same.

Pros

It has good B2B features like customer grouping, net payment terms etc.
It has very well catalog management. We can have thousands of SKUs.
Strong headless support, we can integrate NextJS as frontend.
Built In CDN
Very well described promotion system

Cons

Admin UX is very fragmented
Theme customization is complex and template driven
Smaller app ecosystem
CMS is very basic.
Without headless, checkout customization is limited.

Likelihood to Recommend

It fits well where your target group is Mid B2B or B2C because it has well customer grouping and pricing, bulk purchasing and account purchasing. If you want fast launching it is good. If you are content heavy do not go for it because CMS is very basic. If you have customized checkout then also don't go for it.

Verified User

Engineer in Information Technology (11-50 employees)

Vetted Review

2 years of experience

BigCommerce Essential for B2C Sales

Rating: 10 out of 10

Incentivized

January 28, 2026

Use Cases and Deployment Scope

I work for a company that has many different brands spanning a few different industries, from durable medical equipment to veterinary care items. BigCommerce provides us a consistent platform to house the various brand sites and their robust ecommerce tools make selling on the platform a breeze. We love how responsive their support teams are, and how compatible with third party apps BigCommerce has proven to be.

Pros

eCommerce
Web site building
CMS for brands

Cons

Ability to add more than one promo code
Saveable carts
Better UX for using the Option Sets functionality

Likelihood to Recommend

BigCommerce is really well suited for someone who wants to get selling quickly, but may not have endless developer experience, or even web design experience for that matter. Their templates, even the free ones, are very attractive and supported by tons of third party apps. I think the only times it is not a slam dunk recommendation would be if someone is dead set on using another solution like Shopify, or if they are not looking for an ecommerce site and more of a flat website, this would be overkill.

Bart Krause

Head of Digital Strategy Web in Marketing at Pharma Supply Inc. (11-50 employees)

Vetted Review

8 years of experience

Great but room to grow.

Rating: 7 out of 10

Incentivized

October 14, 2025

Use Cases and Deployment Scope

BigCommerce is our hosting site for one of our e-commerce sites and we are currently in the process of migrating our second bigger store as well. BigCommerce has simplified many business problems for us. The hosting has made our systems more streamlined by allowing extreme customization, integration, and more. This has improved our efficiency, site speed, and sales.

Pros

Site Speed
Customization
Store management

Cons

Focusing on customer requests for improvement rather than "cool features"
Allowing further customization of products via export/import (Customizations, product templates, etc.)
Updating database resources to reflect recent updates. Much of the information is outdated.
Ability to use WebP or AVIF images.

Likelihood to Recommend

BigCommerce has been great for our company. After migrating from a very outdated hosting platform, we are pleased with both the simplicity and ability to extensively customize. The site is lacking in some areas (especially for large catalogue stores) and updates seem to address new features rather than updating existing issues. Overall, we've been pleased with the performance and abilities of BigCommerce.

Verified User

Engineer in Information Technology (11-50 employees)

Vetted Review

3 years of experience

Nice Ecommerce Solution for Enterprise Clients

Rating: 7 out of 10

Incentivized

September 9, 2025

Use Cases and Deployment Scope

we utilize BigCommerce as an e-commerce platform to build, manage, and scale online stores for our clients.

We recommend BigCommerce to the customer looking for flexible and easy to use Ecommece solution.We primarily focus on US and Europe market .

The scope include store design and development, Inventory setup, custom Integration, Order management etc.

Pros

BigCommerce provide beautiful responsive themes for store setup
Integration with marketplace
It comes with Robust checkout and Payment options
Stron SEO capabilities

Cons

App Ecosystem has the scope of improvement
Maintaining Variants should be simplified
Checkout customization is limited

Likelihood to Recommend

Scenarios where BigCommerce is suited: Well suited for merchants with large catalogs.

Merchant looking to sell on Marketplace along with the site.

Big merchatns looking for Headless commerce solutions.

Business looking for compliant and secure platform

Scenarios where BigCommerce is less appropriate:

Small business with limited resources

Merchants looking for good App ecosystem.

Verified User

Team Lead in Engineering (51-200 employees)

Vetted Review

8 years of experience

Solid customizable workhorse

Rating: 8 out of 10

Incentivized

August 8, 2025

Use Cases and Deployment Scope

We use BigCommerce to manage several brand websites. One serves as a "catalog" with no items for sale, but customers can view product information, download catalogs, product specification sheets, and find referral links for purchase. We were able to customize the theme to support all these functions including programatically created embedded HTML panes for purchase links.

We also websites on BigCommerce from which we do sell items, and were able to considerably customize the purchase/add to cart interface to suit our products, allowing customers to simultaneously view and add multiple product variations to the cart via a table format.

Overall we have been using the platform for over 5 years and it has been a stable, fairly flexible solution without any major problems and we have been happy with it.

Pros

Product stability
Highly customizable themes
Easy to manage product catalog

Cons

Shipping (quoting, estimated delivery, tracking)
Fraudulent order prevention
Advanced/modern theme builder/customization

Likelihood to Recommend

Management of an online retail or brand presence. Multiple themes are available, and there are marketplaces for additional themes. Intensive customization requires technical experience or development team. Good for small to medium companies that require a stable, repeatable interface that multiple users can collaborate on different aspects of the website and ecommerce process.

Verified User

Project Manager in Product Management (11-50 employees)

Vetted Review

6 years of experience

Great Website Builder

Rating: 8 out of 10

Incentivized

July 28, 2025

Use Cases and Deployment Scope

We use BigCommerce as a platform to ensure our community pharmacy presence is known both online and physically to our community we serve and also to health professionals who are trying to search for us. Further to this, we also use it to sell some products online to our community and nationwide.

Pros

Great customer support, always easy to contact.
Easy, logical dashboard to navigate while designing and editing the website.
Has a great abundance of resources online to help when designing your website and starting off.

Cons

Offering more range of third party apps to support our website.
There is limited customization that is allowed with the website.
Compared to some other website providers, the user interface to designing the website is a bit more difficult at first.

Likelihood to Recommend

Overall it is a good platform that enables to get a website to be started easily without breaking the bank and anyone can use this especially if someone does not have any background in coding. I feel that BigCommerce does not nickel and dime you with extra costs like other platforms. However, there is a huge learning curve at first to learn how to use their platform which is not as intuitive and there is limited customization as well.

Verified User

Director (1-10 employees)

Vetted Review

2 years of experience

BigCommerce BigResults

Rating: 8 out of 10

Incentivized

July 11, 2025

Use Cases and Deployment Scope

We were using a small company for our web platform. BigCommerce brought our website into current times. The checkout process is a night and day experience for our customers. Common issues we experienced before are non-existent with BigCommerce. Any time we have needed assistance, we've been able to get a BigCommerce representative quickly to offer support.

Pros

Checkout Experience
Smooth User Experience
Ease of Order Portal

Cons

Inability to easily build kit SKUs
Tracking number export limit. Only 50 characters can be exported to BC.
Required use of apps for some actions.

Likelihood to Recommend

BigCommerce is a great platform for a small to mid-size business to use. It gives small businesses a chance to use a big-time platform. There are times when it feels like we need one dedicated person to the platform. As a small business, we do not have one specific person to focus solely on the site.

Kevin Scott

Customer Service Manager in Customer Service at LEM Products (51-200 employees)

Vetted Review

BigCommerce chosen as the best ecommerce solution

Rating: 10 out of 10

Incentivized

July 10, 2025

Use Cases and Deployment Scope

We use BigCommerce for our main retail website and a clothing brand that we also own. When we compared the platform to other leading ecommerce solutions, BigCommerce won with better SEO benefits and more manageable options included with the platform.

Pros

SEO
Support
Easy to use

Cons

Google Reviews only available on higher paying subscriptions
Google Merchant Center currently limited to 40k SKU's in feed
Facebook integration available but limited
Product feeds cannot be managed within the platform

Likelihood to Recommend

The support offered is very good with email, live chat and telephone options available. We tend to use email to log any support queries and compared to many other platforms they have proven to be the best at addressing any issues with most sorted within 24hrs. When something is urgent we pick up the phone and if they can't fix the problem there and then, they do get back to us with a fix or a work around solution to help us keep trading.

Dean Johnston

E-commerce Manager in Marketing at Philip Morris & Son (11-50 employees)

Vetted Review

6 years of experience

Great Platform for Complicated Product Options but Advanced Coding Takes More Time.

Rating: 7 out of 10

Incentivized

June 28, 2025

Use Cases and Deployment Scope

We are an agency that helps merchants build and maintain their stores.

Pros

Easy to categorize products.
Import/Export products.
Cart Recovery.

Cons

When you update the product name, it automatically changes the URL. I feel it is the most ridiculous feature ever, and detrimental to SEO.
No search in theme files, which requires a theme download to search. This should make it easier to use by adding a search feature.

Likelihood to Recommend

If you have complex product options, BigCommerce works well.

Verified User

Administrator in Marketing (1-10 employees)

Vetted Review

Reseller

5 years of experience

Loading Reviews List....

Video reviews

View playlist

Home
,
eCommerce
,
BigCommerce
,
Reviews and Ratings