BigCommerce Essential for B2C Sales
January 28, 2026
BigCommerce Essential for B2C Sales
Score 10 out of 10
Vetted Review
Verified User
Software Version
Pro
Overall Satisfaction with BigCommerce
I work for a company that has many different brands spanning a few different industries, from durable medical equipment to veterinary care items. BigCommerce provides us a consistent platform to house the various brand sites and their robust ecommerce tools make selling on the platform a breeze. We love how responsive their support teams are, and how compatible with third party apps BigCommerce has proven to be.
Pros
- eCommerce
- Web site building
- CMS for brands
Cons
- Ability to add more than one promo code
- Saveable carts
- Better UX for using the Option Sets functionality
- Since migrating from Wix, sales are up 500%
- Streamlined operations by building all sites on BigCommerce
- We've seen AOV increase for our Glucose SOS brand by 25% since migrating to BigCommerce
$500,000 to $1 million
In our recent projects, we've really leaned into the BigCommerce ecosystem to bridge the gap between back-end logistics and front-end customer experience. We’ve effectively utilized the SPS Commerce integration for EDI fulfillment, ensuring our supply chain stays tight, while the Fullers API has been a key focus for managing inventory sync—even when we had to troubleshoot how it handled high-traffic flash sales. On the engagement side, we’ve integrated Klaviyo to build out those tailored email flows that respond to specific customer behaviors. We also dropped in uCalc widgets to add interactive, functional elements to the site and used Bitly’s API for custom link tracking to see exactly what’s driving our conversions. It’s been about creating a stack where the data actually talks to each other rather than sitting in silos.
When you look at the landscape of e-commerce platforms, BigCommerce really sets itself apart by being built for serious growth from day one. While Wix is great for simple drag-and-drop projects and Shopify excels at getting a basic shop live in an hour, they both often hit a "plugin wall" where you have to keep paying for third-party apps just to get standard features. BigCommerce, on the other hand, packs those advanced tools—like faceted search, customer groups, and multi-currency support—directly into the core platform. Compared to WooCommerce, which gives you total freedom but leaves you responsible for all the security patches and server maintenance, BigCommerce offers that "Open SaaS" sweet spot. You get the stability of a hosted platform with the flexibility of open APIs. Plus, the fact that they don’t charge transaction fees regardless of which payment processor you use is a massive win for the bottom line. It’s essentially enterprise-grade power without the usual enterprise headache.
Do you think BigCommerce delivers good value for the price?
Yes
Are you happy with BigCommerce's feature set?
Yes
Did BigCommerce live up to sales and marketing promises?
Yes
Did implementation of BigCommerce go as expected?
Yes
Would you buy BigCommerce again?
Yes
Comments
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