Bloomreach - The Agentic Platform for Personalization Reviews and Ratings

Use Cases and Deployment Scope

We use it mainly for marketing automation tasks and CRM analysis. It gives us powerful overview for our omnichannel actions and to verify in all channels how well we do perform. Loyal customers database analisys, customer' flow, retention etc. is possible within one solution. Also it allows to use those data within google and meta environment to enhance your marketing performance. Obviously it helps also with communication as well (newsletters, text messages, on-site personalisation, etc.) can be done in one solution. Highly recommended.

Likelihood to Recommend

it is the best of enterprises solution and (probably) still cheaper than SAP/salesforce, when does most of the job. Probably you may not customize it as much as salesforce, but the question is whether you need to. From my perspective is the best solution for mid-size organisations with high coding and ecommerce skills, big customer database and retail sales. For corporations probably it may not be enough, although from my perspective customizing everything is not solution as well (like salesforce offers).

Use Cases and Deployment Scope

We use Bloomreach to power our communications to our customers, and to provide personalised experiences across multiple online and offline platforms. The main reason we chose to use Bloomreach was because we have an omnichannel business with multiple stores, plus an e-commerce website. Bloomreach allows us to use data from across multiple channels to power customer journeys, ensuring that our customers get a seamless experience no matter which channel they choose to shop in.

Likelihood to Recommend

One scenario Bloomreach is particularly suited for is omnichannel abandonment campaigns. We have scenarios that look whether a customer has been into one of our stores, and then if they are subscribed, we can send them more information about the products they have viewed. That wouldn't be possible without Bloomreach.

Another scenario that Bloomreach is well suited for is price drop - we can alert users that an item they've viewed has dropped in price, and this has been a really successful campaign for us.

Use Cases and Deployment Scope

We use Bloomreach Commerce Experience Cloud for the Engagement pillar - the use case for onboarding with a new platform was wanting a platform that allowed us to access and manipulate our own data easily and without support from the business insight team. Bloomreach Commerce Experience Cloud allows us to do this with access to all customer events then build meaningful reports/ dashboards of the back of this that allow us to make informed decisions quickly. We also wanted a tool that made life easier for the CRM team - quick campaigns builds that were consistent across all channels.

Likelihood to Recommend

Well suited in that Bloomreach Commerce Experience Cloud are responsive and flexible - very important to us as a very fast paced company

Use Cases and Deployment Scope

For Fortuna Entertainment Group (FEG), engaging customers in the highly competitive betting and online gaming market is crucial. With six brands across five countries, FEG found itself facing the challenge of varying market needs. Bloomreach has helped us achieve real omnichannel marketing with a combination of different data sources and marketing communication channels. It has truly moved our marketing to the next level.

Likelihood to Recommend

It's a potent tool that can move your marketing activities to a new level. At the same time, you need to have the skills and expertise in-house and not expect Bloomreach to be the miracle coming and solving all your challenges without any hard work on your side.

Use Cases and Deployment Scope

We use it to personalise our emails sends across both automation & BAU. From recommendations to dynamic content based on products, we can address business needs of driving repeat sales by targeting customers in a more efficient way.

Likelihood to Recommend

Well suited to organisations with an already established CRM strategy to help with expanding this further.

Use Cases and Deployment Scope

We use Bloomreach - The Agentic Platform for Personalization to enable personalisation across various channels including email, push notifications, SMS, WhatsApp, and RCS.It helps us to use real time data from customer behaviour on our website to re-target and create comms that are behavioural based.Bloomreach - The Agentic Platform for Personalization touches almost every part of our business including on site and app.

Likelihood to Recommend

Bloomreach - The Agentic Platform for Personalization is well suited to creating abandonment campaigns which are triggered off events. The set up means we can easily edit email nodes and set up A/B tests.

Use Cases and Deployment Scope

Bloomreach - The Agentic Platform for Personalization is our one-stop-shop for all things customer targeting (on and offsite), segmentation, testing and personalisation. Having all of these functions housed under one roof is incredibly efficient for the business as it means we can have holistic customer journeys across multiple channels that target the same group of customers that we pull out.

Likelihood to Recommend

As mentioned all of the features that Bloomreach - The Agentic Platform for Personalization have to offer are under one roof. This makes it incredibly easy to use this within the business as all teams can work from the same platform on the same segments of customers, looking at the same set of results. The technical support is also really strong from Bloomreach.

Use Cases and Deployment Scope

Bloomreach is essential for our omnichannel strategy across all available channels. We utilize Bloomreach for omnichannel communication across all available channels. At the same time, it helps us evaluate the success and performance of our campaigns. Bloomreach is also a great asset when it comes to creating and defining audiences for Meta Ads, thanks to its seamless and simple integration.

Likelihood to Recommend

If a genuine 360-degree view of the customer is needed, BR is the ideal choice. It manages to combine all data into clear sections, based on which great campaigns can be created. You can plan dynamic or static campaigns for all channels with a preview. The visual builder also makes the work much easier. On the other hand, it requires the implementation of all systems and potential data adjustment. It requires some effort for one to learn how to work with all sections. Reporting, in particular, is a bit more complicated.

Use Cases and Deployment Scope

We are using Bloomreach XM 15 as of now (upgrade to 16 in progress). The platform is the core of the organization to store the content that is exposed to our end users. The challenges faced were mainly: internationalization, performance, and usability.

Likelihood to Recommend

Definitely well-suited to manage the content for any organization. On top of that, the fact that there are many channels to expose the content and that they are easy to use, makes it even better.

Use Cases and Deployment Scope

The way I have used Bloomreach, and will continue to use Bloomreach, for personalisation is especially using predective AI to determine which products and brands should be in each email (personalised recommendations). Not only that, but also using AI to determine when the email should be sent (both at what specific time but also after how many days since purchase for example).

Likelihood to Recommend

If you are looking for a CDP that has it all for retailers, Bloomreach is the go to option. You'll get amazing customer insights, ambitious reporting functionalities and AI to help you set it all up. For retailers that needs to stay relevant for each customer, the predictive AI in Bloomreach can make a huge impact on your business.