nice pretender for enterprise
Use Cases and Deployment Scope
We use it mainly for marketing automation tasks and CRM analysis. It gives us powerful overview for our omnichannel actions and to verify in all channels how well we do perform. Loyal customers database analisys, customer' flow, retention etc. is possible within one solution. Also it allows to use those data within google and meta environment to enhance your marketing performance. Obviously it helps also with communication as well (newsletters, text messages, on-site personalisation, etc.) can be done in one solution. Highly recommended.
Pros
- marketing automation orchestration
- combining few tools into one
- on-site personalisation
- building scenarios including SMS and newsletters
Cons
- drag-and-drop interface, some work has to be done with coding skills
- it is not easiest solution to work on, needs to be trained
- sometimes need of agency or skilled team
Likelihood to Recommend
it is the best of enterprises solution and (probably) still cheaper than SAP/salesforce, when does most of the job. Probably you may not customize it as much as salesforce, but the question is whether you need to. From my perspective is the best solution for mid-size organisations with high coding and ecommerce skills, big customer database and retail sales. For corporations probably it may not be enough, although from my perspective customizing everything is not solution as well (like salesforce offers).
