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Bold Metrics

Apparel

Bold Metrics AI sizing solutions help apparel brands and retailers unlock the power of body data to give customers a personalized approach to fit and sizing. This helps to reduced returns, increase conversion and can improve the retail experience by providing an accurate and easy way for shoppers to find their best fit online.

Bold Metrics is a scalable sizing solution that unlocks data-led insights to generate retail intelligence.

Bold Metrics solutions enable data-led technical design insights based on real customer body data to help designers create better-fitting apparel. Instead of using fit models, which might not accurately represent a customer base, learn how customers wear their clothes and how they like their apparel to fit based on actual customer body measurements.

Why Bold Metrics? Bold Metrics is the leading AI solution for apparel retailers and brands looking to boost conversion, reduce returns and elevate the retail experience around sizing. Bold Metrics technology enables brands to build a scalable library of shopper digital twins, unlocking the power of body data to meet the demands of today's increasingly personalized world by empowering data-led technical design while improving sustainability efforts.


We partner with apparel brands and retailers to focus on improving their consumer’s online shopping experience, driving eCommerce sales, minimizing returns, and establishing their credibility as environmentally responsible companies. Bold Metrics’ product suite offers accurate, scalable solutions that are easily integrated and tailored to fit the needs of any brand.

What sets Bold Metrics apart as a leading AI solution provider for the apparel retail industry? Tailor-accurate body measurement predictions: Bold Metrics has spent years building and training detailed machine learning models for determining body measurements at a high level of accuracy without requiring the customer to measure themselves or take photos of their bodies while wearing tight-fitted clothing. Customers complete a simple survey to get accurate size recommendations based on individual fit preferences. Providing detailed information on how a garment fits: While providing a size recommendation alone is helpful to shoppers, understanding where the garment is loose or tight on their body gives the customer the chance to make their final sizing decision based on their unique fit preference.

Actionable data for brands and retailers:
For the first time, apparel brands and retailers can know the body measurements of their actual shoppers. This data can be leveraged to change how brands make their clothes (moving from assumption-based to data-based design), provide key supply chain optimizations, and improve other business areas where this data provides valuable insights. Low-friction onboarding/integration:By providing products through both an API (Virtual Tailor + Sizer) and a Javascript snippet (Smart Size Chart), Bold Metrics can easily integrate onto a myriad of eCommerce platforms and apps requiring limited resources from the client.


Bold Metrics Products
Virtual Tailor
The gold standard for algorithmic body measurement prediction. Trusted by custom clothiers worldwide, the Virtual Tailor is proven to predict over 50 body measurements at a similar level of accuracy to a Master Tailor, with no measuring tape required.Harnessing our proprietary machine learning models to accurately predict body measurements without requiring your customer to take photographs of themselves in tight-fitted clothing. Customers answer four to six simple questions (no measuring tape required), and the Virtual Tailor API returns over fifty body measurements in under 500ms. Why use Virtual Tailor? <ul><li>Accuracy – the Virtual Tailor has been proven to be the most accurate solution on the market in countless studies. </li><li>Easy to Integrate – our API works with every platform, from Hybris Demandware and Magento to Shopify; your developer will love how easy it is to get started with the Virtual Tailor. </li><li>Scalable – from 100 to 1 billion monthly predictions; like all our products, the Virtual Tailor was built for scale. </li><li>White-label experience – no branding requirements, completely seamless integration with your site’s look and feel. </li></ul> Virtual Sizer - The fit backbone, solving fit at scale. Meet the Virtual Sizer, our flagship solution that powers fit at some of the largest brands in the world. Gone are the days of recommending the same size in every style; with the Virtual Sizer, you can help shoppers find the right size in the right style based on their unique fit preference. Why use Virtual Sizer? <ul><li>Tailored To Fit - Size can vary by style. Two different styles of jeans can have two different fits, which means two different sizes for some shoppers. Only the Virtual Sizer can help your shoppers find the right size and style based on their unique fit preferences. </li><li>Sizing made personal - The Virtual Sizer provides detailed information about where garments are loose and tight across the body so your customer can choose a size based on how they like clothes to fit. </li><li>Customized Recommendations - Leverage purchase and returns data to constantly update recommendations based on your shopper’s behavior and the impact different fits and fabrics have on sizing decisions. </li><li>Proven Results - The Virtual Sizer is proven to increase conversion rates and decrease return rates. Proven results with clients see an average return rate reduction of 32%, making Bold Metrics a top choice for apparel brands championing sustainability. </li></ul> Smart Size ChartWe’re all different, so it’s no surprise that we all like things to fit differently. Go beyond simple size recommendations and allow shoppers to visually see where clothes are tight and loose on their bodies so they can decide based on their unique fit preference.


For example, a size 6 shirt might fit a customer best across all garment dimensions but may be tight around the stomach area. Some customers might be okay with this, others might want to see how the next size up fits; the Smart Size Chart makes this possible at the touch of a button. Why use a Smart Size Chart? <ul><li>Accurately predict over 50 body measurements and map to your specific garment data and relevant points of measure. </li><li>Allow your shoppers to compare different sizes and pick their best fit based on personal fit preferences. </li><li>Just four to six simple inputs are required (none that need a measuring tape). </li><li>Easy to add to any existing eCommerce experience by simply copying and pasting a snippet of code. </li></ul> Contactless Fit Contactless Fit™ replicates the fitting room experience so customers can try on one size, then another, compare, and pick what fits them best according to personal fit and style preferences. Your dressing room just went digital. Along with recommending a size, Contactless Fit™ also replicates the fitting room experience, allowing customers to understand how different sizes would fit on their bodies without the need for physical try-on. Why use Contactless Fit? <ul><li>Give your customers an easy way to compare sizes and pick what fits them best based on their unique fit preferences. </li><li>Contactless Fit™ gives tailor-level accuracy without photos. Four to six simple inputs are required (none needing a measuring tape). </li><li>Give your in-store staff the tools they need to complement their expertise and allow them to provide a great experience around fit and sizing.

iPads, touchscreen displays, robots - it’s all compatible with Contactless Fit™, so you can get started immediately without buying new hardware. </li><li>Enable a stand-alone point-of-sale solution with quick and easy scalable deployment to provide your customers with an end-to-end fit experience.</li></ul><div> </div>

How AI can address the complexities of sizing to create better personalization, reduce returns, optimize operations and improve sustainability while driving efficient business growth and resiliency for apparel brands and retailers. Bold Metrics' 2022 report on the future of fit and the industry with consumer survey findings and analysis.

Bold Metrics solution overview. How AI-powered solutions help brands unlock the power of body data to boost conversion and drive down returns. Bold Metrics solutions are tailored to serve different sizing challenges.

Bold Metrics - The Fit Backbone for the apparel industry

Learn how Bold Metrics provides real solutions to address fit and sizing challenges for apparel brands and retailers in the industry.

Bold Metrics - Powering the fit backbone

Bold Metrics' AI Body Scanning technology helps apparel brands and companies address fit and sizing challenges to reduce returns, boost conversions and improve sustainability efforts at scale. Discover our suite of targeted solutions that help apparel companies improve the customer retail experience while also generating data-rich actionable insights for brands to improve fit and sizing based on real customer body data. Trusted to deliver results by international brands for over 8 years.

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What is Bold Metrics?