Bold Metrics

Bold Metrics is an AI solution for apparel retailers and brands looking to boost conversion, reduce returns and elevate the retail experience around sizing. Bold Metrics technology enables brands to build a scalable library of shopper digital twins, unlocking the power of body data to meet the demands of today's increasingly personalized world by empowering data-led technical design while improving sustainability efforts.

Bold Metrics: an AI solution provider for the apparel retail industry

Tailor-accurate body measurement predictions:

Bold Metrics offers detailed machine learning models for predicting body measurements boasting high accuracy without requiring the customer to measure themselves or take photos of their bodies while wearing tight-fitted clothing. Customers complete a simple survey to get accurate size recommendations based on individual fit preferences.

Providing detailed information on how a garment fits:

While providing a size recommendation alone is helpful to shoppers, understanding where the garment is loose or tight on their body gives the customer the chance to make their final sizing decision based on their unique fit preference.

Actionable data for brands and retailers:

Apparel brands and retailers can know the body measurements of their actual shoppers. This data can be leveraged to change the way brands make their clothes (moving from assumption-based to data-based design), provide key supply chain optimizations, and improve other areas of the business where this data provides valuable insights.

Low-friction onboarding/integration:

By providing products through both an API (Virtual Tailor + Sizer) and a Javascript snippet (Smart Size Chart), Bold Metrics can integrate onto a myriad of eCommerce platforms and apps requiring limited resources from the client.

Virtual Tailor

With users among custom clothiers worldwide, the Virtual Tailor predicts over 50 body measurements at a similar level of accuracy to a Master Tailor, with no measuring tape required.

The solution harnesses proprietary machine learning models to accurately predict body measurements without requiring the customer to take photographs of themselves in tight-fitted clothing. Customers answer four to six simple questions (no measuring tape required), and the Virtual Tailor API returns over fifty body measurements in under 500ms.

Why use Virtual Tailor?

Accuracy – the Virtual Tailor is accurate.

API Integration – The API works with every platform, from Hybris Demandware and Magento to Shopify; developers can start quickly with the Virtual Tailor.

Scalable – from 100 to 1 billion monthly predictions; the Virtual Tailor was built for scale.

White-label experience – no branding requirements, integrates with a site’s look and feel.

Virtual Sizer

The Virtual Sizer is the flagship solution that powers fit for global brands. The Virtual Sizer helps shoppers find the right size in the right style based on their unique fit preference.

Why use Virtual Sizer?

Tailored To Fit - Size can vary by style. Two different styles of jeans can have two different fits, which means two different sizes for some shoppers. The Virtual Sizer can help shoppers find the right size and style based on their unique fit preferences.

Sizing made personal - The Virtual Sizer provides detailed information about where garments are loose and tight across the body so the customer can choose a size based on how they like clothes to fit.

Customized Recommendations - Leverage purchase and returns data to constantly update recommendations based on the shopper’s behavior and the impact different fits and fabrics have on sizing decisions.

Results - The Virtual Sizer is used to increases conversion rates and decrease return rates. The vendor states clients see an average return rate for apparel brands.

Smart Size Chart

The solutions goes beyond simple size recommendations and allow shoppers to visually see where clothes are tight and loose on their bodies so they can decide based on their unique fit preference.

For example, a size 6 shirt might fit a customer best across all garment dimensions but may be tight around the stomach area. Some customers might be okay with this, others might want to see how the next size up fits; the Smart Size Chart makes this possible at the touch of a button.

Why use a Smart Size Chart?

Predict over 50 body measurements and map them to specific garment data and relevant points of measure.

Enable shoppers to compare different sizes and pick their best fit based on personal fit preferences.

Four to six simple inputs are required (none that need a measuring tape).

Can be added to any existing eCommerce experience by simply copying and pasting a snippet of code.

Contactless Fit

Contactless Fit™ replicates the fitting room experience so customers can try on one size, then another, compare, and pick what fits them best according to personal fit and style preferences. It provides a digital dressing room. Along with recommending a size, Contactless Fit™ also replicates the fitting room experience, allowing customers to understand how different sizes would fit on their bodies without the need for physical try-on.

Why use Contactless Fit?

Gives customers a way to compare sizes and pick what fits them best based on their unique fit preferences.

Contactless Fit™ gives tailor-level accuracy without photos. Four to six simple inputs are required (none needing a measuring tape).

Give in-store staff tools to complement their expertise and allow them to provide a better experience around fit and sizing.

iPads, touchscreen displays, robots - it’s all compatible with Contactless Fit™, so users can start without buying new hardware.

Introducing a stand-alone point-of-sale solution with a scalable deployment to provide customers with an end-to-end fit experience.