Overview
What is Epom Ad Server?
Epom Ad Server is the solution created for Ad Networks that helps to manage advertisers, run and customize all the campaigns from one place, increase revenue using a system of reports and much more. Some key features include: Cross-platform:…
Our advertising campaigns are now easier to control and have more customization options
TrustRadius Insights
An effective tool for multi-channel advertising with precise targeting
Great for networks
Epom Ad Server Review: A great, scalable solution for ad networks
Epom Ad Server review
Reviewer Pros & Cons
Pricing
What is Epom Ad Server?
Epom Ad Server is the solution created for Ad Networks that helps to manage advertisers, run and customize all the campaigns from one place, increase revenue using a system of reports and much more. Some key features include: Cross-platform: display, mobile, video, in-apps ads, Back-fill mobile…
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Ad Tech Simplified: Ad Server Basic Tutorial
Product Details
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What is Epom Ad Server?
Epom Ad Server Video
Epom Ad Server Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Epom Ad Server Downloadables
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Reviews and Ratings
(6)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
Epom ad server has proven to be a valuable tool for users in managing direct publishers and securing premium spots on their websites while maintaining confidentiality. With the ability to manage multiple ad accounts and campaigns simultaneously, users have experienced improved efficiency and productivity. The customizable user interface also enhances the perception of the server, making it easier to manage ad campaigns and optimize performance for clients and employees.
In terms of ad formats, Epom ad server offers a wide variety, including native and video ads, which have been effective in boosting engagement and building brand awareness. One notable feature is the platform's capability to enable targeted advertising based on custom parameters, addressing previous targeting issues.
Users of Epom ad server have found value in generating custom reports and utilizing custom pricing plans without any extra or hidden fees. This flexibility allows them to tailor their experience to their specific needs and budget. Additionally, the ad server aids in increasing traffic and revenue by effectively placing ads on publisher sites.
Some users have utilized Epom ad server to save money by creating their own DSP, known as a Demand-Side Platform, and purchasing traffic for their offers. Furthermore, the software boasts a low discrepancy rate compared to industry standards, particularly with video and rich media formats.
The advanced tracking and control features provided by Epom ad server make it an essential tool for advertisers and publishers alike. Coupled with real-time analytics and a wide range of available ad formats, this platform has become a preferred option for many users.
However, a few users have expressed dissatisfaction with customer support and data deletion requests. These negative experiences highlight areas where improvements can be made in terms of user assistance.
Overall, Epom ad server offers a comprehensive solution for managing advertising operations, optimizing performance, targeting audiences effectively, and generating customized reports—all while giving users the flexibility they need in terms of functionality and pricing plans.
Helpful for Buying Ad Inventory Straight from Publishers: Some users have found Epom ad server helpful for buying ad inventory directly from publishers, bypassing middlemen. This feature is particularly useful for clients with specific business niches who need to find publishers that suit their needs.
White Label Customization: Users appreciate the White Label customization feature in Epom ad server, which allows them to customize the ad server with their branding. This helps agencies maintain brand identity across client-facing interfaces.
Comprehensive Reporting and Analytics: The comprehensive reporting and analytics feature in Epom ad server has been praised by some users. They find it useful for media buyers as it provides real-time insights into campaign performance, enabling data-driven decision making and campaign optimization.
Challenges with Setting Up Complex Features: Some users have encountered difficulties when setting up complex features on the platform, despite its initially intuitive interface. Several reviewers mentioned the need for more tutorials and better explanations of the features rolled out by Epom.
Issues with User Interface Design: The user interface could benefit from an improved visual design, according to some users. While the recent changes in the UI were helpful, there are still core problems with the interface that exist, making it somewhat difficult to navigate without assistance from a support manager.
Complexity of API Setup: The process of setting up the appropriate API was reported to be complex by several users. They required assistance from Epom's support team and account managers, which caused inconvenience for some due to being outside of the U.S. time zone.
The recommendations from users include:
Understanding the ad serving process is important before using the software. This knowledge helps optimize ad campaigns effectively.
Users appreciate the availability of support and customer success managers who can provide assistance when needed.
To safeguard against potential issues, creating a separate email specifically for this service is advisable. This allows for easy discontinuation of the service if not satisfied.
While some users express caution and suspect it may be a fraud company, they still find the software reliable with high-quality traffic and a professional approach.
The wide range of features offered by the software is considered valuable, especially given its reasonable price compared to other servers.
Seeking additional support in the United States is suggested by users.
Attribute Ratings
Reviews
(1-6 of 6)A flexible and customizable ad server
- The platform integrates with third-party ad networks, exchanges, and DSPs, allowing it to tap into additional advertising inventory.
- Epom Ad Server is great with handling large volumes of ad requests and delivering ads with minimal latency and downtime.
- It has a good ad fraud protection against fraudulent activities such as click fraud and impression fraud.
- The UI design of the platform can be improved to provide a more comfortable user experience.
Our advertising campaigns are now easier to control and have more customization options
- Offers detailed reporting and analytics, providing insights into campaign performance.
- Epom Ad Server offers faster ad serving times
- Extended customization and targeting options
- Improving the onboarding process
- Building a more active user community or providing a platform for users to collaborate and share best practices, tips, and insights
- Advanced targeting options
- Comprehensive reporting
- Ad formats and creatives
- Improving the overall user experience can enhance efficiency and make navigating and managing campaigns easier.
Great for networks
- Real-time ad campaign data.
- Easy reporting.
- All good so far. Very pleased.
- The largest "Pro" is the scalability and stability of the solution. Merging with a partner network raised concerns on both ends of the deal, but Epom ensured us that the platform will be able to handle everything conveniently. The support team took us through the process, and provided helpful guidance in the first month of operations. The solution was able to handle the significant traffic growth. Ad optimization worked equally good both before and after merge.
- The ability to delegate work via Roles and Permissions is a convenient tool. This allows us to distribute work amongst several teams while maintaining confidentiality without sacrificing convenience.
- The user interface has a lot of functionality, but is not always user-friendly.
- Hardly any predefined analytics templates available. Even some of the obvious dashboards and filters must be created manually.
Epom Ad Server review
- The great advantages of this ad server are its multi-platform capabilities. Epom saves your time, enabling you to work with different platforms within one account.
- Epom supports all major ad formats, so there are plenty of options to choose from.
- Combined analytics. Epom delivers data in real time, so you can optimize your campaigns accordingly.
- Easy integration with their own ad network with decent CPM rates.
- Antiquated user interface. It definitely could be more user-friendly.
- Epom Ad Server support does not have a ticket system. Support must be contacted directly.