ZoomInfo Operations

Ringlead / ZoomInfo Operations is a critical component of our Sales Operations function and for our Salesforce data hygiene. We use scheduled bulk update tasks to ensure the right Accounts and Contacts are assigned to the right Owners, and we create one-off tasks when turnover occurs on the team. We perform manual list imports throughout the week using a templated task in Ringlead, making it very quick and easy to create and update records in Salesforce for reports and dashboards of data that is otherwise managed outside of Salesforce. We wouldn't mess with that if we didn't have Ringlead to make it easy. We have a lot of automated tasks set up to date-stamp records that fit specific criteria, which enables us to build trending reports and then use the date fields in report filters, etc. We also use Ringlead to update picklist fields from our text formula fields, instead of building that as a flow in Salesforce, because Ringlead is much easier to set up and maintain over time with any adjustments we would want to make. It is a very powerful, intuitive tool.

Highspot, Salesloft, ZoomInfo Sales, LinkedIn Sales Navigator, Orum, HubSpot Marketing Hub, 6sense, Demandbase One and Terminus ABM Platform

Salesforce Agentforce Sales, Salesloft, HubSpot Marketing Hub, Highspot, LinkedIn Sales Navigator, Orum, FrontSpin

We use ZoomInfo Operations to find the right people faster and keep our contact data fresh. It really helps us cut down on the time spent researching and makes our outreach way more targeted. It is a huge help for sales and marketing, especially when we are going after new accounts.

Clearbit and Apollo.io

Demandbase One, Gong

We use ZoomInfo Operations to identify and prioritize our TAM focus accounts. We filter accounts within our region using criteria such as industry, employee size, and intent signals to identify companies actively researching relevant solutions. From there, we extract key prospect information at both the company and contact level—typically IT leaders and decision-makers. This includes verified contact details, org structure, and insights into current tools or initiatives. We also leverage intent data to time our outreach when there is active interest, which improves conversion. Overall, it helps us build a targeted pipeline, focus on high-fit accounts, and engage prospects with more context.

Lusha

Freshsales, Chargebee, Outreach

We use ZoomInfo Operations to fully allow us to reach the correct people we need to speak with at other companies in any multiple forms of media. It is to keep us selling to the right people in the right way with exactly how they prefer to communicate in general.

Clay

OneDrive

We have been using ZoomInfo Operations for the Lead generations and sales intelligence to get a head start for the scheduled meetings with our prospects. It has helped us in a lot many ways and we have been successful in getting the genuine leads from this tool compared to the other tools our Renewals and Sales teams have used before. The data of the generated leads is very accurate and upto date which is very rare in these times where the higher management of the SMEs change every now and then.

Apollo.io and Zoho CRM