ZoomInfo Operations

Ringlead / ZoomInfo Operations is a critical component of our Sales Operations function and for our Salesforce data hygiene. We use scheduled bulk update tasks to ensure the right Accounts and Contacts are assigned to the right Owners, and we create one-off tasks when turnover occurs on the team. We perform manual list imports throughout the week using a templated task in Ringlead, making it very quick and easy to create and update records in Salesforce for reports and dashboards of data that is otherwise managed outside of Salesforce. We wouldn't mess with that if we didn't have Ringlead to make it easy. We have a lot of automated tasks set up to date-stamp records that fit specific criteria, which enables us to build trending reports and then use the date fields in report filters, etc. We also use Ringlead to update picklist fields from our text formula fields, instead of building that as a flow in Salesforce, because Ringlead is much easier to set up and maintain over time with any adjustments we would want to make. It is a very powerful, intuitive tool.

• No idea what EverString is, but Ringlead has enabled our Sales Operations team to remain a two-person team and easily keep up with all data updates and ongoing hygiene needed to support our entire go-to-market team.

Highspot, Salesloft, ZoomInfo Sales, LinkedIn Sales Navigator, Orum, HubSpot Marketing Hub, 6sense, Demandbase One and Terminus ABM Platform

Salesforce Agentforce Sales, Salesloft, HubSpot Marketing Hub, Highspot, LinkedIn Sales Navigator, Orum, FrontSpin

We use ZoomInfo Operations to find the right people faster and keep our contact data fresh. It really helps us cut down on the time spent researching and makes our outreach way more targeted. It is a huge help for sales and marketing, especially when we are going after new accounts.

• EverString helps us zero in on the accounts most likely to convert, so we're not wasting time
• With better prioritization, our team can get to the right people faster, speeding up sales cycles
• We are seeing a stronger pipeline and more booked meetings from our BDR team

Clearbit and Apollo.io

Demandbase One, Gong

We use ZoomInfo Operations to identify and prioritize our TAM focus accounts. We filter accounts within our region using criteria such as industry, employee size, and intent signals to identify companies actively researching relevant solutions. From there, we extract key prospect information at both the company and contact level—typically IT leaders and decision-makers. This includes verified contact details, org structure, and insights into current tools or initiatives.

We also leverage intent data to time our outreach when there is active interest, which improves conversion. Overall, it helps us build a targeted pipeline, focus on high-fit accounts, and engage prospects with more context.

• Better ICP targeting and intent signals
• Higher meeting conversion rates
• reduced time spent on cold outreach

Lusha

Freshsales, Chargebee, Outreach

We use ZoomInfo Operations to fully allow us to reach the correct people we need to speak with at other companies in any multiple forms of media. It is to keep us selling to the right people in the right way with exactly how they prefer to communicate in general.

• By going with the mode of communication that ZoomInfo identified them using most, I certainly had more people pick up which lead to increased sales
• Asking for someone by their first name instead of their job title got me past a LOT of gate keepers
• Was able.to break into new territories and markets with the data from ZoomInfo

Clay

OneDrive

I use ZoomInfo Operations to find the right talent across the globe. It helps me to get the details of the right person to connect with to start a new partnership in the ongoing process. Most of the time, the problems I have faced are not getting the correct information from the other tools, but ZoomInfo Operations gives me the right info that I need.

• It has increased the right talent pipeline
• Reduced the time to hire best talent
• Improved the ROI on recruiting efforts

Bullhorn ATS & CRM, Dice TalentSearch, LinkedIn Recruiter, LinkedIn Marketing Solutions and Indeed Hiring Platform

LinkedIn Recruiter, Bullhorn ATS & CRM, Dice TalentSearch