AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so…
Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.
Flite is used to build high impact, user engaging ad units. The Flite platform spanned from the creative studio team building these units, to Ad Ops inserting tracking pixels and trafficking them to various websites to the analytics team who gathered the data and turned it into a concrete story of how the units performed, how users engaged and the result of these users seeing these ads. Flite's in-depth reporting helped us decide which are the best type of ads to run for different advertisers. Marketing is able to internalize this data to help keep the advertiser informed of their brands reach on our websites.
It is definitely well suited for publishers looking to meet high profile client needs in terms of high impact ads and reporting metrics. For standard basic ads it wouldn't make sense to have Flite on board because you won't be using them to their full capability or maximizing your investment in their tool.
The things I love most are the self serve tool, how we or the Flite team can create templates for us to plug and play and most of all Flite has a team that can help build out the most complicated, intricate ad units that our clients dream up!