Funnel Science

Funnel Science is a call tracking and analytics software that, according to the vendor, helps businesses track and analyze their inbound and outbound calls, improve marketing and sales strategies, and increase customer satisfaction and revenue. This software is designed to support marketing agencies, sales consultants, telesales teams, inbound and outbound call centers, as well as PPC and SEO Pay-per-Call professionals. With its range of features, Funnel Science aims to optimize call tracking and analytics processes for businesses of various sizes.

Key Features

Call Tracking Analytics: Funnel Science provides call tracking analytics that, according to the vendor, enhance marketing, sales, and customer service efforts. By applying predictive analytics to proven call tracking technology, the software aims to increase phone leads and improve lead quality. Call tracking allows businesses to create a phone route for each marketing channel and assign unique toll-free or local phone numbers to each route. Furthermore, dynamic website call tracking syncs the website with marketing and imports data into analytics for insights into ads, keywords, pages, and marketing channels.

Texting: Funnel Science offers a text messaging feature that, according to the vendor, enables businesses to communicate with customers and leads through text messages. Text messaging is claimed to be more efficient than email and phone calls, with 95% of texts being read within 3 minutes of being sent. Businesses can conveniently send texts from their computer, with direct linking and updates to their CRM. Advanced features include custom auto-responses, broadcast announcements, scheduled messages, response time metrics, and integrations with tools like Slack, Zendesk, Freshdesk, Help Scout, Zapier, and more.

Easy & Fast Set Up: Funnel Science provides an easy and fast set-up process for call tracking, routing, and texting, according to the vendor. The set-up process involves linking the website, marketing campaigns, analytics, and CRM by copying and pasting a JavaScript code into the website header. Additionally, API integrations with leading ad platforms like Google Ads, Facebook, and YouTube are default settings, aiming to ensure seamless tracking and analysis.

Call Sentiment Analysis: Funnel Science utilizes communications intelligence to provide critical insights from customer phone conversations, as claimed by the vendor. The software securely monitors any call, text, or chat on any network, analyzing every conversation for insights to increase sales and loyalty. Call sentiment analysis is performed before and after the call to understand customer sentiment and make informed sales and marketing decisions. This analysis aims to reduce gaps in the sales funnel and improve overall customer satisfaction.

Mobile Apps: Funnel Science can be accessed through a browser or installed as mobile apps for iOS and Android. The mobile apps offer convenient access to call tracking, recording, transcription, texting, and other features on the go. Users can effectively track calls, analyze data, and optimize sales from their mobile devices. The mobile apps provide flexibility and accessibility for businesses that require on-the-go functionality.

API Integrations: Funnel Science offers API integrations with leading ad platforms like Google Ads, Facebook, and YouTube, according to the vendor. These default settings allow businesses to seamlessly track clicks, forms, texting, and calls, connecting the dots from call to sale. Additionally, businesses can easily add radio, TV, or print call tracking to their campaigns, expanding their tracking capabilities and data insights.

CRM Integration: Funnel Science seamlessly integrates with CRM systems to log calls, create new lead records, and improve sales processes, as stated by the vendor. The software automatically logs calls in the CRM and creates new lead records, turning every phone call into a sales opportunity. CRM integration aims to streamline inbound call processes, reduce hold time, and enhance customer satisfaction. The duplicate checker functionality ensures accurate and efficient call logging in the CRM.