Google Analytics Reviews and Ratings

Use Cases and Deployment Scope

I analyze the website's performance and user flows for events and program sales. Google Analytics helps me detect the best channels to advertise our services and create a promotional strategy. Also, I work a lot with the website user experience, and Google Analytics is very helpful for understanding how users react to different types of content, and do they understand descriptions and instructions.

Likelihood to Recommend

If you work mostly with content and SEO, Google Analytics is not so convenient tool, but if you need a big picture of who are your website users, what are the sources of traffic, and which of your campaigns work better - Google Analytics has all the answers. Also, it can be good for researchers, I use a lot of information from GA when doing my user research.

Use Cases and Deployment Scope

Google Analytics is an essential tool at the company I work for, allowing us to analyse the website performance and understand the contribution of different media channels on traffic acquisition and on-site engagement. As a media manager, I particularly appreciate the possibility of audience segmentation for retargeting purposes in Search and DV360 Programmatic.

Likelihood to Recommend

Best tool for website analytics

Use Cases and Deployment Scope

In my organisation, we use Google Analytics to monitor user traffic and how well our pages are performing. We often use this information as a means to outline projects to improve user experience on certain webpages or make the case to remove pages entirely. It also allows us to provide updates to certain stakeholders about their content and work with them to improve their sections.

Likelihood to Recommend

Often we will be asked by our site editors to provide reports of how well their sections are performing and the levels of user traffic to their sections. These reports are extremely useful especially when making the case to amend sections. However, I do believe it could be made easier to get these reports or maybe a way to automatically output a report on a given timeframe so we don't have to keep manually doing this process.

Use Cases and Deployment Scope

Google Analytics was until recently our primary analytical tool. I am responsible for several products/services, and my duties also include statistics control. I was the project manager for the implementation of Google Analytics 4 in the entire organization. Google Analytics is still an irreplaceable tool, but I consider the change to be worse.

Likelihood to Recommend

It's a great tool to start with. Free and easy to implement, and it already shows a big picture regarding statistics. Unfortunately, due to changes (lack of clear line charts), we increasingly use Google Analytics as a data source, but present it elsewhere.

Use Cases and Deployment Scope

I use Google Analytics to determine how website changes, landing pages, and events perform against each other, optimizing our A/B testing. I build out custom events in Google Analytics 4 to feed back to ad platforms as well, which helps us get a full picture of users, audiences, behaviors, and conversion activity.

Likelihood to Recommend

Overall, Google Analytics can help any and all businesses with getting comfortable with how users are behaving on their site. You can pull insights into user behavior, device activity, and funnel events which should help you make informed decisions on changes to your site and where you should be putting your efforts. The platform is not ideal for CRM-level data or granular decision-making.

Use Cases and Deployment Scope

Report, review, and analyze business, customer, and telemetry data from both HW and Software products. It is useful to visualize data but also to extract the information and work it on other applications like sheets or Excel. As a business analyst it is helpful and it is very easy to share information.

Likelihood to Recommend

Manage complex and online data around business, customer usage, and behavior or telemetry information. If you have a skilled data analysis team that creates a good infrastructure, then the information is easy to consume and play with. However, if your environment is more focused on other tools, and Google is not your strong suit, it could be challenging.

Use Cases and Deployment Scope

As a Web Analytics Consultant, I use Google Analytics 4 for my client and for my own

website. For my client, Google Analytics 4 is the tool most of them used since it's

quite simple to implement, it's highly integrated with other Google

tools such as Google Ads and BigQuery. Google Analytics 4, is well know now even if

the upgrade from Google Analytics was a pretty big learning curve to overcome.

Likelihood to Recommend

Small to medium size businesses that are keen on using the full suite of Google tools such as Google Ads, Google sheet and BigQuery. Google Analytics 4 is very well integrated with these tools and available at almost zero cost of businesses.

For larger, multinational organization, other solutions may be best suited especially to comply with local laws and data privacy.

Use Cases and Deployment Scope

We don't use it a lot since we have the free version but it seems to have been improved after the Google Analytics 4 switch. Despite the initial setup hurdles, Google Analytics is now more customizable and robust than it used to be. We use it mainly for web analytics and conversion tracking. It's now similar to Adobe analytics in the way it is structured.

Likelihood to Recommend

For a free tool this is a no brainer. It is perfect for small organizations. For larger businesses, the paid version is the way to go. Plenty of resources available to learn and we also have universal compatibility to boot. I would say that there may be better tools out there with visualizations and advanced metrics.

Use Cases and Deployment Scope

Tracking our destination marketing website for web traffic. This is key for our organization because we are fully funded based on visitation and marketing efforts.

Likelihood to Recommend

Use Cases and Deployment Scope

I use Google Analytics to see tendencies, inflection points into different sectors. It helps me to realize what are main changes in one specific sector, or product or service. but problem is how use at the beginning that amount of data. even though it is intuitive is how to start with that amount of data

Likelihood to Recommend

well suited: Google Analytics is well suited monitoring traffic, see trends and help to understand what could be possible results in a specific company. for straightforward analysis is easy and well suited.

less appropriate: Google Analytics is less appropriate in an assessment in where you want to interact with social media websites plus other sources.