Item: Google Analytics
Rating: 10
Author: Scott William Halewood

Overall Satisfaction with Google Analytics

Use Cases and Deployment Scope

In my organisation, we use Google Analytics to monitor user traffic and how well our pages are performing. We often use this information as a means to outline projects to improve user experience on certain webpages or make the case to remove pages entirely. It also allows us to provide updates to certain stakeholders about their content and work with them to improve their sections.

Pros and Cons

Pros

Provide detailed traffic analytics
Useful insight on web trends
How well pages are performing and retaining users

Cons

The overall UI could be made to be easier to navigate
Training could be easier to find , especially after the change to Google Analytics 4
Make it easier to set up reports for a specific URL

Return on Investment

It has made it easier to back up business decisions
It has built better relationships with editors
It has allowed us to better monitor new sections and improve accordingly

Usability

I definitely see the benefit of Google Analytics and it's clearly the best service in the market currently. However, I do fine the overall user interface as a bit jarring at first and navigating the different sections can be a challenge. I think simplifying the product would make it more accessible to users of differing levels.

Key Insights

Do you think Google Analytics delivers good value for the price?

Yes

Are you happy with Google Analytics's feature set?

Yes

Did Google Analytics live up to sales and marketing promises?

Yes

Did implementation of Google Analytics go as expected?

Yes

Would you buy Google Analytics again?

Yes

Other Software Used

Hotjar, Microsoft 365, Adobe Acrobat

Likelihood to Recommend

Often we will be asked by our site editors to provide reports of how well their sections are performing and the levels of user traffic to their sections. These reports are extremely useful especially when making the case to amend sections. However, I do believe it could be made easier to get these reports or maybe a way to automatically output a report on a given timeframe so we don't have to keep manually doing this process.

Google Analytics Feature Ratings

Comments

Please log in to join the conversation

Using Google Analytics 4 to open the door... To better user experience!

Software Version