Indispensable
March 06, 2025
Indispensable
Score 10 out of 10
Vetted Review
Verified User
Software Version
Google Analytics
Overall Satisfaction with Google Analytics
Google Analytics is an essential tool at the company I work for, allowing us to analyse the website performance and understand the contribution of different media channels on traffic acquisition and on-site engagement. As a media manager, I particularly appreciate the possibility of audience segmentation for retargeting purposes in Search and DV360 Programmatic.
Pros
- Reporting visualisation
- Audience management
- Compatibility with other Google products
Cons
- More intuitive reports creation
- Introducing AI-based assistant helping to find needed data (instead of building a report, users could just brief the assistant)
- AI-based insights
- Difficult to define exact impact but we have definitely improved our accquisitions campaigns performance thanks to Google Analytics 4 audiences usage (we exclude existing loyalty members and target look-a-likes to users who engaged on our website)
Do you think Google Analytics delivers good value for the price?
Yes
Are you happy with Google Analytics's feature set?
Yes
Did Google Analytics live up to sales and marketing promises?
Yes
Did implementation of Google Analytics go as expected?
Yes
Would you buy Google Analytics again?
Yes
Comments
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