Great tool, but unfortunately it used to be better
March 06, 2025

Great tool, but unfortunately it used to be better

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

Google Analytics was until recently our primary analytical tool. I am responsible for several products/services, and my duties also include statistics control. I was the project manager for the implementation of Google Analytics 4 in the entire organization. Google Analytics is still an irreplaceable tool, but I consider the change to be worse.

Pros

  • it's free
  • has an intuitive interface (although less intuitive than it was)
  • it is common (we can talk about the standard)
  • allows for extensive personalization of reports

Cons

  • In my opinion, terrible presentation of results over time. I think it was much better organized before. Now it is very difficult to get line charts, which used to show all the anomalies and dependencies in a face way. This change in Google Analytics 4 has discouraged many people in my organization from using the tool
  • downloading reports - sometimes it takes a long time, sometimes the files don't generate at all
  • it's not Google Analytics fault, but the new cookie policy and less accurate results are worrying (same as with ad blockers)
  • Google Analytics helps us optimize sales campaigns
It's still a great tool, but it hurts me to change the intuitive line charts and unfortunately I share this pain with every question. It's really a great loss.
The entry threshold is lower and Google Analytics can be used to grant access even to technically intermediate users who can draw basic conclusions on their own.

Do you think Google Analytics delivers good value for the price?

Yes

Are you happy with Google Analytics's feature set?

Yes

Did Google Analytics live up to sales and marketing promises?

Yes

Did implementation of Google Analytics go as expected?

Yes

Would you buy Google Analytics again?

Yes

It's a great tool to start with. Free and easy to implement, and it already shows a big picture regarding statistics. Unfortunately, due to changes (lack of clear line charts), we increasingly use Google Analytics as a data source, but present it elsewhere.

Google Analytics Feature Ratings

Web Analytics
8.0
Traffic Reporting
8
Lead Conversion Tracking
6
Behavior Analysis
7
Bounce Rate Measurement
8
Device and Browser Reporting
10
Pageview Tracking
9
Event Tracking
8
Reporting in real-time
8
Referral Source Tracking
8
Customizable Dashboards
8

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