Google Analytics 4 is worth the setup investment
March 06, 2025

Google Analytics 4 is worth the setup investment

Connor Bolin | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

I use Google Analytics to determine how website changes, landing pages, and events perform against each other, optimizing our A/B testing. I build out custom events in Google Analytics 4 to feed back to ad platforms as well, which helps us get a full picture of users, audiences, behaviors, and conversion activity.

Pros

  • Google Analytics provides me with the necessary data to make decisions on my landing pages testing.
  • I am able to push events from Google Analytics 4 to Google Ads for campaign optimization.
  • I can easily connect Google Analytics 4 to BigQuery to store user data long-term.

Cons

  • Google Analytics is hard to navigate, especially for users used to Universal Analytics.
  • Google Analytics needs clearer documentation on deploying events.
  • The live testing feature is buggy and does not always work the best way.
  • We have been able to scale client monthly spend by feeding Google Ads conversion data from Google Analytics 4.
  • We have launched specific audience campaigns for retargeting in Google Ads, based on Google Analytics 4 data.
  • We have been able to track micro conversion activity for behavior insights.
The platform is not very usable for generic users who are not on the platform frequently. There is an extensive setup required to get the right data in Google Analytics 4, which causes some users to forgo the platform altogether. Google Analytics 4 also lost a lot of features that UA had, which was disappointing for everyone who was comfortable with that platform.

Do you think Google Analytics delivers good value for the price?

Yes

Are you happy with Google Analytics's feature set?

Yes

Did Google Analytics live up to sales and marketing promises?

Yes

Did implementation of Google Analytics go as expected?

No

Would you buy Google Analytics again?

Yes

Overall, Google Analytics can help any and all businesses with getting comfortable with how users are behaving on their site. You can pull insights into user behavior, device activity, and funnel events which should help you make informed decisions on changes to your site and where you should be putting your efforts. The platform is not ideal for CRM-level data or granular decision-making.

Google Analytics Feature Ratings

Web Analytics
8.3
Traffic Reporting
9
Lead Conversion Tracking
9
Behavior Analysis
10
Bounce Rate Measurement
7
Device and Browser Reporting
10
Pageview Tracking
10
Event Tracking
10
Reporting in real-time
2
Referral Source Tracking
8

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