Great tool for marketing and product managers
April 14, 2025

Great tool for marketing and product managers

Maria Sergeeva | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

I analyze the website's performance and user flows for events and program sales. Google Analytics helps me detect the best channels to advertise our services and create a promotional strategy. Also, I work a lot with the website user experience, and Google Analytics is very helpful for understanding how users react to different types of content, and do they understand descriptions and instructions.

Pros

  • Shows sales funnels
  • Shows traffic sources
  • Shows user flows

Cons

  • I wish it had more SEO tools
  • I believe it had keywords before, but now it is not an option
  • Navigation is confusing sometimes
  • It helps to speed up some decisions, because the information is always updated
  • It helps with ROI, because we analyse campaigns and make improvements on the go
  • It helps make plans and forecasts because there are a lot of history of previous campaigns
It is mostly comfortable and clear, but there are some learning curves while using GA. Also, I've noticed that Google changes something in the interface very often, and one day you just have to search for the old functions and study how to use them from scratch. I'd like to have more built-in manuals, especially after changes in the interface.
Wix and other website platforms have a built-in analytic tool, but it is not as sufficient as Google Analytics, so I always use GA as the main source of information about sales. Most of the analytic tools on web platforms can't visualize user flows, which is very important when you create a sales strategy.

Do you think Google Analytics delivers good value for the price?

Yes

Are you happy with Google Analytics's feature set?

Yes

Did Google Analytics live up to sales and marketing promises?

Yes

Did implementation of Google Analytics go as expected?

Yes

Would you buy Google Analytics again?

Yes

If you work mostly with content and SEO, Google Analytics is not so convenient tool, but if you need a big picture of who are your website users, what are the sources of traffic, and which of your campaigns work better - Google Analytics has all the answers. Also, it can be good for researchers, I use a lot of information from GA when doing my user research.

Google Analytics Feature Ratings

Web Analytics
9.3
Traffic Reporting
10
Lead Conversion Tracking
9
Behavior Analysis
9
Bounce Rate Measurement
9
Device and Browser Reporting
10
Pageview Tracking
10
Event Tracking
9
Reporting in real-time
9
Referral Source Tracking
10
Customizable Dashboards
8

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