Google analytics for strategic planning
March 05, 2025

Google analytics for strategic planning

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

Report, review, and analyze business, customer, and telemetry data from both HW and Software products. It is useful to visualize data but also to extract the information and work it on other applications like sheets or Excel. As a business analyst it is helpful and it is very easy to share information.

Pros

  • Connection with data sources
  • Sharing capabilities
  • Export functionalities

Cons

  • Visualization graphs
  • Ease of use
  • More data available
  • Experienced teams
  • Tracking business objectives
It is easy to use but, when the ecosystem is not only google it can be challenging. However, ease of use, especially for young data teams is good enough and it adds value to the organization. Visualization capabilities can improve, but it is good to share information across the organization.
We use google analytics instead of other tools for customer usage data and behavioral. It is better to connect with some sources.

Do you think Google Analytics delivers good value for the price?

Not sure

Are you happy with Google Analytics's feature set?

Yes

Did Google Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Google Analytics go as expected?

Yes

Would you buy Google Analytics again?

Yes

Manage complex and online data around business, customer usage, and behavior or telemetry information. If you have a skilled data analysis team that creates a good infrastructure, then the information is easy to consume and play with. However, if your environment is more focused on other tools, and Google is not your strong suit, it could be challenging.

Google Analytics Feature Ratings

Web Analytics
8.2
Traffic Reporting
Not Rated
Lead Conversion Tracking
Not Rated
Behavior Analysis
8
Bounce Rate Measurement
Not Rated
Device and Browser Reporting
8
Pageview Tracking
8
Event Tracking
8
Reporting in real-time
10
Referral Source Tracking
Not Rated
Customizable Dashboards
7

Comments

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